'elf Express Extra
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“Get hold of your ‘elf!”
Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.
The publisher’s philosophy is that most learn faster by taking small bites, rather than large gulps. Small bites are chewed more thoroughly, swallowed, and digested more readily. Keeping that in mind, many features will be solo items. That way, you will not be bombarded or overwhelmed.
Publisher: Mary Wilkey
Volume 2 - Issue 11X — June 13, 2002
Regular issue published every Tuesday evening
All of my "old" subscribers know this, but just thought I'd mention it to all you new ones: Extra issues, while containing a lot of good content, also contain a lot more classified ads than the regular Tuesday issue. So please don't think that every issue is as loaded with ads as the extra issues. Most publishers are forced to put out extra issues to accommodate all the free ads that are submitted every day of the week! Thanks for understanding.
If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more everyone benefits from the ads. Thank you!
If you've missed any issues, you still can see them.
Just go to: http://elfexpressionsezine.com
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Fear less, hope more;
Whine less, breathe more;
Talk less, say more;
Hate less, love more;
And all good things are yours.
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CONTENTS:
Sponsor Ad
Guest Article
Today’s Chuckle
Internet Tips & Hints
Guest Article
Inspiration
Etcetera
POISON IVY
The following is a testimonial from an individual stating what results HE has experienced. No medical claims are implied, and we are not saying that the products discussed will cure the problems you have.
(The foregoing statement is required by the US Government, which should not be a substitute for your ability and right to think for yourself and make your own decisions!)
I get poison ivy every year really badly. I got a terrible case of it over this past summer. My eyes and neck were swollen and dark red. My grandmother put some of the colloidal minerals on it, and the next day it was almost gone—and the day after it was completely gone. Thank you, you’ve got a really great product.
—Mary Watts, Owensboro KY
If you would like to see what has worked miracles in Mary's life, go to:
http://goodbody.healingamerica.com
The only company in the world with scalar enhanced products!
If you would like to look into becoming a distributor, just go to this website:
Watch the 6-minute video presentation (it may take a few minutes to load). Fill out and submit the questionnaire at the end of the presentation.
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GUEST ARTICLE
THAT PERSONAL TOUCH
by Dave Balch
What makes a person want to do business with one business but not with another? I'm not talking about wishy-washy preferences here, like "Well, I'd prefer this to that." I'm talking about a definite want to do business with a particular business, and a definite aversion to another. "I can't wait to buy from so-and-so, but I wouldn't go to such-and-such if my life depended on it."
This is one of those questions of the ages . . . a timeless problem that business owners face day in and day out. Do you ever ask yourself that question? Do you ever wonder why someone
picks you to do business with instead of the guy down the street?
I got some terrific insight into this dilemma in an informal
discussion with my sister last week. She was casually telling me
about an antique store she happened to visit and after being in
there for only a few minutes, she found herself wanting to find
something to buy. Imagine that! Wouldn't you like to say that
you had that effect on your customers? I asked her what made her
feel that way. Her answer, like the answers to many questions
that seem complex, was very profound and very simple.
"They really cared."
I was floored. Of course that makes a big difference, but I
never consciously thought about it in those terms.
She had gone in to see a particular lamp, and the person who
helped her said that the design had a special meaning and went
out of his way to find out what it meant, the history of the
piece, etc. It was an attitude of being helpful without being
pushy. It was the personal touch.
She went on to tell me about a chain of drugstores in her area
where it is common knowledge that the people who work there just
don't care. Common knowledge! Can you imagine operating a
business where your customers expect to be treated badly??? You
can ask where something is and they will say, "Aisle 13," sound
annoyed, and not even look up from what they are doing. Well
excuuuuuuuuuse me! She avoids that place like the plague. She
says that their badges should say "Hi! My name is Mary and I
don't care."
The difference is in the personal touch. It has nothing to do
with the size of your business or how many employees you have.
Employees of large companies like a drug store chain can show it,
and small businesses may not.
Instead of the scenario above, how about this: "Where's the
toothpaste?" They stop what they're doing, give a big sincere
smile, "Here, let me show you. What brand are you looking for?",
then get up, walk to the proper place, find their brand, hand it
to them, and then "Can I help you find something else?"
Nordstrom's Department Stores is a large company whose employees are legendary in their personal touch.
You should be too. It will make an amazing difference in your
business.
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"Make More Money and Have More Fun" with your small
business! Dave will show you how with his FREE newsletter,
"Big Bucks in a Bathrobe" sent by e-mail. Visit
http://www.TheStayAtHomeCEO.com to sign-up, for information
on speaking services, or for copies of past articles and
newsletters. Comments and/or questions are always welcome
at 1-800-366-2347 or Dave@DaveBalch.com.
©2002, Dave Balch. ALL RIGHTS RESERVED.
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A BIBLE RIDDLE
What is the name of the man who gave counsel to one of King David's sons,
who, when his counsel was not heeded, went home and hanged himself?
ANSWER: Ahithophel. He gave counsel to Absalom (who was leading a rebellion against his father, David). He then went
home and hanged himself when he was not listened to. 2nd Samuel 17:23 "And when Ahithophel saw that his counsel was not followed, he saddled his ass, and arose, and gat him home to his house, to his city, and put his household in order, and hanged himself . . ."
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Return everything you borrow.
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TODAY'S CHUCKLE
How 'Bout You?
Did you hear about the two little kids in a hospital who
were lying next to each other? The first kid leans over
and asked, "What are you in here for?"
The second little guy says, "I'm in here to get my tonsils
out and I'm a little nervous."
The first kid said, "You've got nothing to worry about, I had
that done a year ago. They put you to sleep and when you wake
up they give you lots of Jell-O and ice cream. It's great!"
The second kid then asked, "How 'bout you? What are you in
here for?"
The first little fella says, "Well, I'm here for a circumcision."
The second kid said, "Whoa! I had that done when I was born.
I couldn't walk for a year!"
Do something nice and try not to get caught.
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Strive for excellence, not perfection.
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INTERNET HINTS & TIPS
CREATE AN IMAGE ROLLOVER
You can create an image link that will change to another image when a reader moves the mouse over the link. This is called an image rollover.
1. Add the image you want to originally appear on your web page.
2. Type name="rollover" in the < img > tag for the image.
3. Type < a href="?" > before the image, replacing "?" with
the address of the web page you want to appear when a reader
clicks the image.
4. Type < /a > after the image.
5. In the < a > tag, type onmouseover='rollover.sec="?"' replacing ? with the location of the image you want to appear when a reader moves the mouse over the original image. Then press the spacebar.
6. Type onmouseout='rollover.src="?" replacing ? with the
location of the image you added in step 1.
NOTE: Make sure you include both the dougle (") and
single (') quotation marks in steps 5 and 6.
Using an image rollover is useful when you want to make
your web page more interactive. You can create an image rollover
for each item in a menu. When a reader moves the mouse over a
menu item, the item will become highlighted. This can help readers determine which menu item they are selecting.
When a reader moves the mouse over the image, the image
will change to the image you specified in step 5.
EXAMPLE:
< a href="photos.htm" onmouseover='rollover.src="duck.jpg"'
onmouseout='rollover.src="cougar.jpg"' >
< center>< img src="cougar.jpg" name="rollover" >
Be even kinder to unkind people.
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GUEST ARTICLE
SELLING IS NOT A DIRTY WORD
by Judy Cullins
Selling—a word that strikes terror in writers and professionals.
We love to write. We love to coach. We love to speak. We hate to SELL. Maybe that's because we have the used car salesman
or the vacuum salesperson in mind. They annoyed us because
they didn't listen, they pushed, and we felt attacked. We
defended our position, and that's what we think others do when
we share our talents.
When you think of selling, think of sharing the love that went into your book, the unique, important message it delivers. Like me, think, "Now that I've planted this garden, I want to reap its
harvest. If I don't share the word with others, my garden will die from lack of attention."
If you are like me, you will want to put both your attention and intention on your book or service. Yes, use powerful words to describe your products. Yes, offer your books to others. Follow my lead and let them know about it through an ezine, PR, writing and submitting free articles, sending email follow ups, giving freebies to attract folks to your site, or learning how to sell books without a website.
To raise your "Selling" awareness, check out the acronym below:
S——Sharing my book; educating and entertaining people with
my unique information
E——Expecting positive outcomes; knowing my book's value,
living it, and offering it with my short blurb—the "30-60 Second
Tell and Sell"
L——Listening to other professionals who have shared their books
and created ongoing lifelong income, raised their credibility as a
coach or other professional, as well as living a grand adventure.
L——Listening to what my reader's problems and needs are, so I
can serve them
I——Involving people by asking them pertinent questions to see if
my book fits their needs.
N——Nurturing business relationships through friendship as a
savvy friend who follows up regularly.
G——Gain enthusiasm from all the people who already love my
book—enough to give me quality, specific testimonials.
Share your good feelings and good words with others. Show
them how you and your book can help them. It's OK to sell
because your book and you are significant and can help others.
©2002, Judy Cullins
============================
Judy Cullins: author, publisher, book coach
eBook: _Ten Non-techie Ways to Market Your Book Online_
http://www.bookcoaching.com/
Send an email to Subscribe@bookcoaching.com
The Book Coach Says . . . includes 2 free eReports
Judy@bookcoaching.com
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INSPIRATION
GOALS
If I absolutely knew that I could not fail, what would my goal and commitment be?
First, if God be for me, who can be against me?
Second, with God, all things are possible!
Third, if I ask rightly, and not amiss, I have that for which I ask instantly!
Fourth, to actualize, I must visualize!
Fifth, I must breing all my physical senses to bear in prayer, that is, I must be passionate and experience the feelings of possession (The effective fervent prayer of a righteous man availeth much. James 5:16)
Sixth, I must ACT as if I already possess ("Behold, I have begun to give Sihon and his land before thee: begin to possess, that thou mayest inherit his land." Deuteronomy 2:31 " "Begin to possess it." Deuteronomy 2:24).
So now, knowing I cannot fail, I hereby declare my goal.
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ETCETERA
Contact publisher at:
elfbutter@cervo.net
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To use our editing/proofreading service, send a blank email to: editingservice@elfexpressionsezine.com
"DISCLAIMER: We disclaim any liability for the use of any contributed information contained herein. We also claim no responsibility for the legality or accuracy of advertisements or articles submitted and reprinted by permission. It is the contributor's and/or advertiser's responsibility to abide by all pertinent jurisdictional laws and regulations pertaining to that person's business."
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