Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.
The publisher’s philosophy is that most learn faster by taking small bites, rather than large gulps. Small bites are chewed more thoroughly, swallowed, and digested more readily. Keeping that in mind, many features will be solo items. That way, you will not be bombarded or overwhelmed.
Publisher: Mary Wilkey
Volume 2 - Issue 15 - July 9, 2002
Published every Tuesday evening
Hi, all. I'm putting this thing on "auto-pilot" this week, and as you read this, I hope to be enjoying a long-awaited "long weekend" with my husband. He was gone the whole month of June, so we're having a reunion by driving up to Holmes County, Ohio to relax a bit in Amish country.
And . . . since I didn't have time to write a feature article this week, please enjoy the guest selection that appears in that slot.
If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more everyone benefits from the ads. Thank you!
If you've missed any issues, you still can see them.
Just go to:
Failure is not an option. It comes bundled with the software.
CONTENTS:
Sponsor Ad
Ad Contest
Subscriber in the Spotlight
Feature Article
Today’s Chuckle
Today's English lesson
Marketing Mania
Internet Tips & Hints
Guest Article
Inspiration
Etcetera
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The following is a testimonial from an individual stating what results SHE has experienced. No medical claims are implied, and we are not saying that the products discussed will cure the problems you have.
(The foregoing statement is required by the US Government, which should not be a substitute for your ability and right to think for yourself and make your own decisions!)
Fifteen years ago, my hairdresser found a small lump under my hair on my head. I was extremely worried about this discovery, because I have lost a grandfather, an uncle and one of my aunts (all three on the same side of the family) to cancer and brain tumors.
I immediately made an appointment with my doctor to have it checked out. When my doctor looked at the lump, he said it was nothing to worry about, but when it got big enough that it bothered me, just come back and he would open up my scalp and remove it. It continued to grow until it was about the size of large grape, which took about two years, and by that time I had two of them. I then returned to my doctor and he "cut them out."
About five years ago I noticed another one growing and decided to look for a way to eliminate and prevent these lumps from coming back. I started researching and trying everything I could find to reverse and stop these lumps from continuing to grow. I was able to slow their growth but not to eliminate them completely. The new lump continued to grow.
After coming home from the Healing America convention in April 2001, I added both the AGEless and the Ellagitannin to my Baseline of Health Program because of the history of cancer in my family. By that time, the latest lump had grown to be the size of the first one at the time I had had it removed.
After 30 days of adding the AGEless and Ellagitannin to my Baseline of Health Program, the lump on my head started to feel very tender and sore. I was starting to be concerned and decided to make an appointment with my doctor to have it removed. Before I could make the appointment, however, it started to itch. When it started to itch, I started to scratch. When I started to scratch, imagine my surprise and excitement when the lump opened up and released everything that had been inside.
Healing America’s products and the Baseline of Health not only saved me a trip to the doctor and having my scalp sliced open (again), but gave me a natural, permanent solution to my continuing problem. Once again, Healing America and Jon Barron came through! Thanks, guys. Finally, I'm lumpless in Langlois.
—Cynthia Schaumburg, Langlois OR
If you would like to see what has worked miracles in Cynthia's life, go to:
If you would like to look into becoming a distributor, just go to this website:
Watch the 6-minute video presentation (it may take a few minutes to load). Fill out and submit the questionnaire at the end of the presentation.
Stupidity is NOT a handicap. Park elsewhere!
SUBSCRIBER IN THE SPOTLIGHT
The first subscriber to submit his or her personal profile sharing with the rest of us all about who he/she is, background, family, location, interests, hobbies, goals, dreams, etc., will be spotlighted right here next issue—and yes, an email and/or URL may be included!
Before you borrow money from a friend, decide which you need more.
FEATURED GUEST ARTICLE
Interviews with Well-Known Ezine Writers #2—John Colanzi by Michael Southon
MS—John, you must be one of the most prolific ezine
writers on the web—I see your articles nearly every day in
the article lists and in dozens of newsletters. How long
have you been writing ezine articles?
JC—I first started writing ezine articles around 1999.
MS—What are the main topics that you write about in your
ezine articles?
JC—I mainly write two types of articles: (i) marketing and
promotion, (ii) success and motivation.
MS—John, how important have ezine articles been in
promoting your website?
JC—I sometimes use paid advertising, but my main method of
promotion is writing and submitting articles.
MS—John, what sort of articles have you had most success
with? In your experience, what kind of articles are most in
demand?
JC—I get the most feedback on articles about success and
motivation
MS—Some ezine writers promote a product or service in
their resource boxes, while others aim only to get a
subscription to their free newsletters. What would your
advice be for getting maximum results from your resource
box?
JC—I usually promote my newsletter and free ebook in the
resource box. Sometimes I promote a product, but mainly the
newsletter.
MS—What have you found to be the most effective ways of
getting your articles published?
JC—Persistence. I've set up a weekly mailing to
publishers. Most publishers get a lot of submissions, so
getting them to notice your article will take some time.
Once they start using your articles, they are more likely
to start reading your submissions.
MS—Apart from getting your articles published in
newsletters, are there any other ways you use your articles
to promote your website (such as turning them into a free
e-book)?
JC—I created my free ebook, "Street Smart Secrets Of Success,"
from a collection of my success and motivation articles:
http://www.internet-profits4u.com/streetsmart.exe. I was
also contacted by a publisher who read the free ebook to
create a free e-course for his ebook, "Autoresponder Gold." So
from the articles, I've created my ebook and the "7 Days To A
Turbo Charged Mind" email course:
johncolanzi@freeautobot.com
MS—Some people are discouraged from writing ezine articles,
because it seems that everything has already been written
about. What's your view on that?
JC—Every writer brings their own style to a subject. You
may read about it 100 times, but a certain writer's way of
presenting the information may be the article that gets
you to take action.
MS—Yes, that's an important point. What's the single most
important style tip for writing a good ezine article?
JC—Write to one person. Make the ideas personal to the
reader.
MS—How important have ezine articles been in achieving
your success in online business?
JC—Every good thing that's happened to me online has been
a result of someone seeing an article.
MS—And finally John, what would be your advice to someone
who wants to write ezine articles but has never written for
the Internet before?
JC—Write the same way you would explain something to your
best friend. Write to inform—don't write a sales letter
and try to pass it off as an article.
Michael Southon is the author of the popular new eBook
"Ezine Writer!" Discover how to dramatically increase your
Traffic and Sales, starting today: http://www.ezine-writer.com/ Join his twice-monthly
"e-Profit Tips Newsletter": ept-subscribe@freezineweb.com
A BIBLE RIDDLE
Where are the four locations in the Bible where you can find the names of all the apostles of Jesus?
ANSWER: There are four places: Matthew 10:2-4; Mark 3:16-19; Luke 6:14-16 and Acts 1:13. (Note: ALL the lists begin with Peter, and each list (except the one in
Acts) ends with Judas.
"Nothing can stop the man with the right mental
attitude from achieving his goal; nothing on earth
can help the man with the wrong mental attitude."
—Thomas Jefferson
TODAY'S CHUCKLE
GOING TO THE DOGS
A man wrote a letter to a small hotel he planned to visit on his vacation: "I would very much like to bring my dog
with me. He is well-groomed and very well behaved.
Would you be willing to permit me to keep him in my
room with me at night?"
An immediate reply came from the hotel owner, who
said, "I've been operating this hotel for many years.
In all that time, I've never had a dog steal towels,
bedclothes, silverware or pictures off the walls. I've
never had to evict a dog in the middle of the night
for being drunk and disorderly. And I've never had a
dog run out on a hotel bill.
Yes, indeed, your dog is welcome at my hotel.
And, if your dog will vouch for you, you're
welcome to stay here, too."
"I think I'd like to be remembered as someone
who beat the odds through just plain
determination. . . . that I persevered. Because
I think that being somewhat of a pest to life,
constantly plaguing and pursuing, will bring
results."
—Sylvester Stallone
TODAY'S ENGLISH LESSON
Seeing the same elementary mistakes over and over again has prompted this publisher to write an English lesson each issue.
Homophones (words that sound alike but have different meanings and spellings) seem to give a lot of trouble to a lot of us.
Let's learn the differences:
"Jamb" or "jam"? "Jamb" refers only to the side of a door. "Jam" can be either a noun or a verb. As a noun, it refers, of course, to a bread spread. As a verb, it means to cram something into something else, or (figuratively), to "jam" something down someone's throat.
Reminder: We offer a reasonably priced editing/proofreading service for articles or even entire ezines. Just email: editingservice@elfexpressionsezine.com
MARKETING MANIA
Sorry, no article here this week— Donna must still be off celebrating somewhere!
Featuring Donna Sweat, weekly columnist, and publisher of
Dee's Helpful Info. and A Real Home Business Newsletter.
"We must be willing to get rid of the life we've
planned, so as to have the life that is waiting
for us."
—Joseph Campbell
INTERNET HINTS & TIPS
REMOVING OLD LINKS EFFECTIVELY
If search engines have failed to delete links to old pages you
have scrapped, you could be losing a lot of customers. One option is to ask if your domain host can set up a 404 error page for your site to redirect visitors to your index page, instead of giving them an error message.
http://www.pstruh.cz/enhlog.hqs has a program called 404 No More. It sends users to an error page designed by you. The error page
can provide a list of links or any other message you want.
You can have anything you want—if you want it badly enough. You can be anything you want to be, do anything
you set out to accomplish, if you hold to that desire with
singleness of purpose.
—Abraham Lincoln
A hearty laugh gives a workout to your stomach and chest muscles, heart and lungs. And though your blood pressure and adrenalin go up during laughter, they drop to normal or below afterward, releasing stress. So laughter truly is the best medicine.
GUEST ARTICLE
Writing Little Classifieds That Pay Off Big!
by Grady Smith
Right now, I want you to make a choice . . .
Are you going to sit by with mediocre advertising results,
or are you going to invest a little bit of time to assure
every classified you write has the pulling power of a 350
horsepower, money generating, engine?
The reality of ads is that most people do NOT use them
effectively. And bottom line, an effective classified ad is
the workhorse of most businesses.
So, are you using these little wonders to your full
advantage?
Can you comfortably invest $100 in ads with the assurance
that you'll pull in $1,200 or more?
If not, then there's a world I'm about to open to you. And
the secrets you're going to learn have the potential to
literally shatter your belief that you need to spend a lot
and place thousands of classifieds to turn any real profits.
STEP ONE: GRAB THEM WITH YOUR HEADLINE!
Forget about cleverly designed sentences and trying to wow
readers with your selection and use of words.
Your headline has one job, to draw the readers in to the rest
of your advertisement.
Any headline you write should make the headline stand out
from the rest, stop the readers dead in their tracks, and
make them curious.
So, what makes people stop and want to learn more about your
offer?
It targets them directly, and then it proposes a solution to
a problem.
When writing your headline, you need to ask yourself those
questions. Do you have your target prospects in mind while
writing the headline, and will it make them want to read
more? And does it offer a solution to a problem that's
nagging your target prospects?
Once can answer yes to both questions, then you're ready to
move on to step two.
STEP TWO: DON'T TRY TO CLOSE THE SALE YET!
Never try to close your offer from a simple classified ad.
It just doesn't work that way. Classifieds are short, and
there isn't enough room for you to list your major selling
points.
Instead, you want to simple introduce the readers to your
offer and communicate the strongest benefits and how it will
help them. Create a little excitement here. Give the readers
only enough to build curiosity so they're driven to find out
more.
STEP THREE: TELL THEM WHAT TO DO NEXT!
People will follow when you lead. So tell the readers exactly
what they need to do.
Trying to get information in front of your prospects? Tell
them how they can get it. Want them to sign up for your
newsletter? Show them what they need to do.
By stating in simple terms what to do next, the now
interested reader will follow. And if you've followed these
suggestions, you'll have copy that leads the reader to their
pot of gold every time.
Get KILLER Sales Letters, Autoresponder Messages, and
Classified Ads that can double, even triple your profits for
cheap! Plus FREE newsletter and ebook teaches you the
secrets of writing money pulling sales copy. Go now for the
discount: http://www.cheap-copy.com
Ever wonder about the abbreviation ASAP? Generally, we think of it in terms of even more hurry and stress in our lives. Maybe if we think of this abbreviation in a different manner, we will begin to find a new way to deal with those rough days along the way.
There's work to do, deadlines to meet;
You've got no time to spare, but as you hurry and scurry— ASAP——Always Say A Prayer
In the midst of family chaos, quality time is rare. Do your best—let God do the rest—ASAP——Always Say A Prayer
It may seem as if your worries are more than you can bear. Slow down and take a breather—ASAP——Always Say A Prayer
God knows how stressful life is. He wants to ease our cares, and He'll respond to all your needs—ASAP——Always Say A Prayer
To advertise, email ads to: advertising@elfexpressionsezine.com All classified ads are free for right now and are for subscribers only. Classifieds: 7-lines,
65-characters per line (including URL or email address) Top Sponsor Ads: 20 lines SOLO ads: 50 lines.
To pay for an ad, click one of the buttons below:
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Or send money order or cashier's check to PO Box 854, Franklin OH 45005.
"DISCLAIMER: We disclaim any liability for the use of any contributed information contained herein. We also claim no responsibility for the legality or accuracy of advertisements or articles submitted and reprinted by permission. It is the contributor's and/or advertiser's responsibility to abide by all pertinent jurisdictional laws and regulations pertaining to that person's business."
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