Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.
The publisher’s philosophy is that most learn faster by taking small bites, rather than large gulps. Small bites are chewed more thoroughly, swallowed, and digested more readily. Keeping that in mind, many features will be solo items. That way, you will not be bombarded or overwhelmed.
Publisher: Mary Wilkey
Volume 2 - Issue 16 - July 16, 2002
Published every Tuesday evening
SPECIAL REQUEST: If YOU believe that it was wrong of a 3-judge court panel in California to decide to remove "under God" from our Pledge of Allegiance, please go to:
http://www.grassfire.net/14/impact.asp?CID=14&RID=2632490&P=
and sign the petition you'll find there in objection to this decision. We are going for 1,000,000 signers to submit to the powers that be to make a HUGE impact on Washington. Let's not allow these subversive forces to undermine the values upon which our unique country was founded—any more than they already have!
Also, please be sure to read the feature article below about various reactions around the USA to this ludicrous decision. It's a bit long, but well worth your time.
If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more everyone benefits from the ads. Thank you!
If you've missed any issues, you still can see them.
Just go to:
The nice thing about egotists is that they don't talk about other people!
CONTENTS:
Sponsor Ad
Ad Contest
Subscriber in the Spotlight
Feature Article
Today’s Chuckle
Today's English lesson
Marketing Mania
Internet Tips & Hints
Guest Article
Inspiration
Etcetera
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And now the results of last issue's ad contest . . . The question was: Who dubbed Miss Piggy's singing voice in "The Muppet Movie"? The answer: Johnny Mathis. See Laura Wrixon's ad above. This is her third win in a row! She's FAST!
For our subscribers only: Be first to submit the correct answer to the following question and receive the next available top sponsor ad FREE! Here is the question:
Everyone knows that the first man to walk on the moon was Neil Armstrong. But who were the second and third?
The following is a testimonial from an individual stating what results SHE has experienced. No medical claims are implied, and we are not saying that the products discussed will cure the problems you have.
(The foregoing statement is required by the US Government, which should not be a substitute for your ability and right to think for yourself and make your own decisions!)
I was taking herbs for my low blood sugar, which cost me about $80 per month. I started taking Colloidal Minerals because I heard they were good for leveling blood sugar. So, to put it to the test, I quit all my herbs (if I missed a dose of them I would get a shaky spell) and took only the Minerals. I never had another shaky spell. I went to the herb doctor about one month ago, and I no longer have a problem with my blood sugar. I save about $73.00 a month, and the minerals did the job in a lot less time than the herbs would have done.
—Ruth Hill, Owensboro KY
If you would like to see what has worked miracles in Ruth's life, go to:
If you would like to look into becoming a distributor, just go to this website:
Watch the 6-minute video presentation (it may take a few minutes to load). Fill out and submit the questionnaire at the end of the presentation.
Startling fact:
Students in medical and law schools lead the list of those who most frequently steal books from public libraries. Or so the researchers report. They say that the books most frequently stolen deal with religions, auto repairs, and gardening.
SUBSCRIBER IN THE SPOTLIGHT
The first subscriber to submit his or her personal profile sharing with the rest of us all about who he/she is, background, family, location, interests, hobbies, goals, dreams, etc., will be spotlighted right here next issue—and yes, an email and/or URL may be included!
This week's Subscriber in the Spotlight is Gordon Froyland-Mills.
Hi—my name is Gordon Froyland-Mills. I specialise in helping fellow curious souls and online marketers.
I am writing this in front of my coal fire in Australia's beautiful Blue Mountains, which have recently been classified as world heritage! My niche (if you can call it that) is sharing information (all kinds) with fellow enthusiasts and "netrepreneurs," with a slant on the antipodean angle
of the world, upside-down. ;-)
Knowledge = Power—I really believe that! I believe life is all about sharing—I mean, I'm not some kind of a saint ;-) but the only way to succeed online is to build relationships and help each other (not a bad blueprint for life, really!).
The higher the town's altitude,
the lower its cancer death rate.
That's what medical researchers recently found. Why this is so is unknown.
FEATURE ARTICLE
REACTIONS TO THE PLEDGE OF ALLEGIANCE DECISION
By Greg Hoadley
In the aftermath of the Pledge of Allegiance being ruled unconstitutional, only one organization was celebrating: the ACLU.
In a brief statement, the ACLU praised the 2-1 decision, saying in part, "[W]e believe the court's finding was correct and is consistent with recent Supreme Court rulings invalidating prayer at school events."
(Stephen Reinhardt, the other judge on the three-judge panel who sided with Judge Alfred T. Goodwin, is married to the president of the Los Angeles chapter of the ACLU.)
(emphasis added)
With very few exceptions, the ACLU appears to be alone in its opinion. Less than 24 hours after issuing his decision, Judge Goodwin issued a stay, apparently backtracking because of public pressure for his outlandish decision.
Aside from the ACLU, reactions to the Ninth Circuit Court of Appeals decision that called the Pledge of Allegiance unconstitutional were almost universally negative.
Ferdinand Fernandez, the dissenting judge on the three-judge panel, essentially asked in his separate opinion, "Why stop there?"
He found that under the logic of the ruling issued, "God Bless America," "The Star Spangled Banner" and "America the Beautiful" should also be banned in public, as each makes mention of God.
The U.S. Senate was in the middle of debating a defense bill. But when senators became aware of the decision, debating stopped, and a resolution condemning the Ninth Circuit decision, authored by Judge Alfred Goodwin was quickly and unanimously approved, 99-0.
Legal experts almost unanimously agreed that the decision has very little chance of survival. Even Harvard law professor Laurence Tribe, one of the most notoriously pro-abortion, anti-family figures in today's legal profession, predicted it would be overturned: "I would bet an awful lot on that," he said.
It will likely be reviewed by a larger 11-judge panel.
House Majority Leader Richard Armey (R-TX), likewise condemned the decision. "The Ninth Circuit couldn't be more wrong on this one," he said. "A judge who believes the Pledge of Allegiance is unconstitutional doesn't belong on the bench."
The Washington Post, which is normally not friendly to the pro-life, pro-family position, condemned the decision: "If the court were writing a parody, rather than deciding an actual case, it could hardly have produced a more provocative holding than striking down the Pledge of Allegiance while this country is at war."
The Post then predicted swift reversal, adding that even former Supreme Court Justice William Brennan, who took the so-called "separation of church and state" more seriously than most judges, did not consider the Pledge of Allegiance to be in violation of the First Amendment.
On the other hand, the New York Times displayed remarkable aloofness. An editorial on the ruling claimed that usage of the words "under God" was "petty," and added, "We wish the words [under God] had not been added back in 1954. But just the way removing a well-lodged foreign body from an organism may sometimes be more damaging than letting it stay put, removing those words would cause more harm than leaving them in."
Jack Dunphy, an officer of the Los Angeles, California Police Department, said this is not the first time the Ninth Circuit has issued a ridiculous ruling:
"In ruling as it did this three-judge panel of the Ninth Circcuit has brought national focus to the burden borne by those of us who work in law enforcement in the nine western states over which the court has jurisdiction. This is only the latest in a series of decisions that illustrate the peculiar brand of jurisprudence issuing from this most peculiar of circuit courts."
Dunphy then detailed one case where another three-judge panel (featuring two of the judges on the panel that heard the Pledge of Allegiance case), where a ruling was issued that severely handicapped law enforcement officers in their line of work. (This particular ruling was later struck down by the Supreme Court in a unanimous decision.)
"The legal and political forces that have been striking at America's Christian heritage have been put on notice," said Janet Folger, national director of the CENTER FOR RECLAIMING AMERICA. "We the people will no longer put up with judges who take scissors and white-out to the U.S. Constitution."
**********************************
Janet Folger, of the Center for Reclaiming America, has most interesting commentary also:
"First, when Al Gore ran for U.S. President in 2000, he said he wanted to appoint judges who believe in a "living, breathing Constitution." In other words, judges who really don't care what the Constitution says, and legislate from the bench. Judge Goodwin is that kind of judge.
"Second, this shows the continued importance of judicial appointments. Our current President wants to appoint judges who interpret the Constitution, rather than rewrite it, but unfortunately, the chairman of the Senate Judiciary Committee has blocked over 40 well-qualified nominees for over a year, while judges like Mr. Goodwin continue to rule on important cases.
"Third, judges should no longer be held unaccountable for the decisions they make. There is a constitutional remedy for judges like Mr. Goodwin. It's called impeachment.
A BIBLE RIDDLE
How many HEALING miracles did Jesus
perform where He did not actually SEE the person being healed?
ANSWER: There are only three healing miracles Jesus
performed without seeing the person being healed:
1. The nobleman's son: John 4:46-54.
2. The centurion's servant, found in both Matthew 8:5-13 AND
Luke 7:2-10.
3. The Syrophenician's daughter, found in both
Matthew 15:22-28 AND Mark 7:25-30.
Curious fact:
It is illegal in Minnesota to hang men's and women's underwear on the same clothesline at the same time.
TODAY'S CHUCKLE
LOSING SOMETHING IN THE TRANSLATION
An Italian, an Irishman, and a Chinese are hired at a
construction site.
The foreman points to a huge pile of sand and says to the
Italian guy, "You're in charge of sweeping."
To the Irishman he says, "You're in charge of shoveling."
To the Chinese guy, "You're in charge of supplies."
He then says "Now, I have to leave for a little while. I
expect you guys to make a dent in that pile."
So the foreman goes away for a couple hours, but when he
returns the pile of sand is untouched.
He says to the Italian: "Why didn't you sweep any of it?"
The Italian replies in a heavy accent, "I no gotta da
broom, an' you tella me dat da Chinese'a guy supposa
bringa da supplies, but he disappear and I no finda him."
Then the foreman turns to the Irishman and asks why he
didn't shovel. The Irishman replies in his heavy brogue,
"Aye, ye did lad, but I counna get meself a shovel. Ye left
the Chinese guy in charge of supplies, but I counna fin'
him."
The foreman is really angry now, and storms off toward the
pile of sand, looking for the Chinese guy.
Just then, the Chinese guy springs out from behind the pile
of sand and yells . . .
"Supplies!!"
There is a vast difference between having
something to say and having to say something!
TODAY'S ENGLISH LESSON
Seeing the same elementary mistakes over and over again has prompted this publisher to write an English lesson each issue.
Folks, I could hardly believe this when I saw it:
"And now, without further a due . . . "
Obviously, the "writer" meant "ado."
This is so stupid that I'm not even going to comment on it.
Reminder: We offer a reasonably priced editing/proofreading service for articles or even entire ezines. Just email: editingservice@elfexpressionsezine.com
MARKETING MANIA
Advertisements! In Short . . . ADS!
Featuring Donna Sweat, weekly columnist, and publisher of
Dee's Helpful Info. and A Real Home Business Newsletter.
Read between the lines . . . What Do You See?
I know . . . you are sick of them and see hundreds every day. You really don't want to hear any more . . . But! Don't leave me
now, I am not finished.
Pick an ad . . . any ad. Now take it apart . . . word . . . by . . . word!! It isn't going to hurt, so go ahead and see what's inside. This is going to be fun—didn't you ever take something
apart to see what it is made of? . . . LOL! I will do it to one of my own ads for you . . . I am very brave. Let's do it to this ad:
=====================================
Try an ezine that "Provides Services for Success Backed
by Experience" A publication full of promotional material
resources, website and computer tips, free ads for subs
and an ALL ARTICLE issue with no ads . . . Simply Awesome!
dsweat-subscribe@topica.com
====================================
Okay . . . Let's remove all the little words, the connectors, so
to speak . . .
====================================
Try ezine that provides services success backed experience
publication full promotional material resources website
computer tips free ads subs all article issue no simply
awesome
===================================
Take a look at the words. According to my interpretation, this ezine should be a resourceful one and based on someone's expertise in a specific field. Of course it offers free ads, a good thing, and an all-articles issue . . . this is exceptional!
But who am I to tell you? Only you will know.
===================================
This is just an example of taking an ad apart and seeing
between the lines. This ad never said there was a classified section limited to but 30 ads once a week, or that it also runs an ad sheet for adcode ads, also limited to 15 ads, plus a main issue, the meat of the ezine itself, with only articles and
sponsors, plus a few ads from the publisher only.
Advertisements are a way to get you to purchase or subscribe
to something, and do not always tell you the truth, and are
usually limited to a few lines, so the most important data
must be used to entice you to act. Always take a look first
at the referral link, if possible. Or ask for a sample issue
if the publisher has a link. Then it is decision time.
Perhaps I've learned from this
particular article myself and will include a link for my
latest sample issue.
Start with any three-digit number, say 567. Repeat it 567,567. If you divide it by 7, you get no remainder. Odd. Divide the answer by 11. Still no remainder. Odder. Divide that by 13. What do you know? You wind up with your starting number!
INTERNET HINTS & TIPS
Here's a tool that will allow you to reduce the size of
your html files. As a consequence, your page will
load faster. It's called HTML SHRINKER. Download it here:
In trying to get to the top, don't place too much dependence on the elevator.
FACT: The average American is sick in bed seven days a year, missing five days of work.
GUEST ARTICLE
WHY "OPT-IN" IS REALLY THE *ONLY* GAME IN TOWN!
by Michael Green
So what's all this fuss we keep hearing about "Opt-In" email
then?
Well, to put it simply, unlike "Junk or Spam" email, "Opt-In"
means you've explicitly received the recipient's permission to
send them your message. In other words, your readers have
specifically signed themselves up to your publication, and the
difference can be like dynamite!
SINGLE AND DOUBLE "OPT-IN"
You may have come across these terms. So let's clear them up once and for all.
Single "Opt-In" means that you invited someone to join your list, they provided their email address, and opted themselves in to receiving your mailings.
Double "Opt-In" means that the same thing happened, and they
signed themselves up to your list, but then—just to make sure
they really meant it—they had to confirm their subscription by
clicking *Reply* to a confirmation email you sent them or by
clicking a web link to confirm their subscription.
SO WHICH IS BETTER? SINGLE OR DOUBLE "OPT-IN"
Well, a Double "Opt-In" subscriber list is considered to be made up of higher quality prospects.
Why?
Because by emailing the contact to ask if they definitely want
to receive your Ezine, you're performing three important tasks:
DOUBLE "OPT-IN"
*1* You're testing their commitment to receiving your
information at all. If they can't be bothered to confirm the subscription, then maybe they didn't want the information in
the first place!
*2* You are removing the element of doubt that someone else may have deliberately or inadvertently used their email address
to sign up with. Double "Opting-In" means that everything is nicely confirmed.
*3* You're removing any possibility (well almost any) of that
prospect complaining to your Internet Service Provider (ISP)
in the future. Or even if they did you'd have evidence that
they really had consented.
So Double "Opt-In" is a nice idea in theory, but sometimes it won't be all that practical.
SINGLE "OPT-IN"
One of the techniques frequently used to gather email addresses is a Pop-Up box that you might place on your website. This will invite the person browsing to enter their first name (so you can personalize your message to them) and their email address. This is usually done in return for a mini-series of tips and hints or some kind of free report, frequently followed up by further Ezine Newsletter issues.
Under these circumstances, most marketers would agree that it
would get a little cumbersome to be asking people to reconfirm
their subscriptions over-again. After all, the average prospect
browsing wants to do things quickly, without being bothered by
additional email messages.
So there's a balance to be struck between the advantages of
Double "Opt-In" and the speed and efficiency of Single "Opt-In."
Either way, at least you will have explicitly received permission to be marketing to your list, and this will put you miles ahead of the brain-dead spammers!
AND SPAM EMAIL IS REALLY DEAD!
Let me save you some trouble. If you were ever tempted by an
offer of: "60 million email addresses on one CD for just $49" or
something similar . . . FORGET IT.
Here's precisely what will happen to you if you get tempted to
send spam email:
*1* You'll upset virtually everyone you send your email to and
most likely won't make any sales.
*2* You'll be the subject of some pretty vicious reprisals.
Nowadays, this probably includes some very disgruntled
individual deliberately sending you a virus.
*3* You'll find yourself excommunicated from your Internet
Service Provider and searching for a new host.
Oh, and if that doesn't all sound bad enough, you will have
instantly established yourself with a very unenviable reputation.
Your brief online business career will be over.
"OPT-IN" IS HARDER WORK
I often hear people grumble that "Opt-In" is terribly hard work. And I can't deny that it takes more time and effort than buying a CD off-the-shelf with a million "unwilling" recipients.
But done properly, a list of receptive "Opt-In" subscribers will pay you back time and time again. In short—done right—the
effort will be well worth the return.
So don't be tempted by "spam" short-cuts—do it properly and
build yourself a good "Opt-In" mailing list.
The author, Ezine Guru Michael Green, has developed a toolkit
specifically for people looking to build themselves a successful
online businesses, based around the principles of "Opt-In"
marketing. He shows you how to easily attract subscribers
who will form the foundation of a very healthy and profitable online business. Pick up your copy now http://www.EasyEzineToolkit.com
JOY IN THE JOURNEY from Steve Goodier, Life Support System
If you have ever been discouraged because of failure, please read on. For often, achieving what you set out to do is not the important thing. Let me explain.
Two brothers decided to dig a deep hole behind their house. As they were working, a couple of older boys stopped by to watch.
"What are you doing?" asked one of the visitors.
"We plan to dig a hole all the way through the earth!" one of the brothers volunteered excitedly.
The older boys began to laugh, telling the younger ones that digging a hole all the way through the earth was impossible. After a long silence, one of the diggers picked up a jar full of spiders, worms, and a wide assortment of insects. He removed the lid and showed the wonderful contents to the scoffing visitors. Then he said quietly and confidently, "Even if we don't dig all the way through the earth, look what we found along the way!"
Their goal was far too ambitious, but it did cause them to dig. And that is what a goal is for—to cause us to move in the direction we have chosen—in other words, to set us to digging!
But not every goal will be fully achieved. Not every job will end successfully. Not every relationship will endure. Not every hope will come to pass. Not every love will last. Not every endeavor will be completed. Not every dream will be realized. But when you fall short of your aim, perhaps you can say, "Yes, but look at what I found along the way! Look at the wonderful things which have come into my life because I tried to do something!"
It is in the digging that life is lived. And I believe it is joy in the journey, in the end, that truly matters.
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