Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.
The publisher’s philosophy is that most learn faster by taking small bites, rather than large gulps. Small bites are chewed more thoroughly, swallowed, and digested more readily. Keeping that in mind, many features will be solo items. That way, you will not be bombarded or overwhelmed.
Publisher: Mary Wilkey
Volume 2 - Issue 17 - July 23, 2002
Published every Tuesday evening
Hi, everyone. Just back from a four-day vacation, and if you are a publisher, you know how much fun it is to catch up from that long an absence! Whew! Lots of new subscribers waiting to be processed, new ads to be queued, and rushing to get this to you on time tonight. So if some parts of this issue seem to be missing, you're probably right! :-)
If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more everyone benefits from the ads. Thank you!
If you've missed any issues, you still can see them.
Just go to:
"Your playing small does not serve the world.
There's nothing enlightened about shrinking
so that other people won't feel insecure
around you."
—Marianne Williamson
CONTENTS:
Sponsor Ad
Ad Contest
Subscriber in the Spotlight
Feature Article
Today’s Chuckle
Today's English lesson
Marketing Mania
Internet Tips & Hints
Guest Article
Inspiration
Etcetera
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AD CONTEST
Here are the results of last issue's ad contest. The question was: Everyone knows that the first man to walk on the moon was Neil Armstrong. But who were the second and third? The answer: (2) Edwin "Buzz" Aldrin and (3) Charles (Pete) Conrad. Mary Jane Brenner was first in with the correct answer.
For our subscribers only: Be first to submit the correct answer to the following question and receive the next available top sponsor ad FREE! Here is the question:
Who was the only US President to have an artifical jaw?
The following is a testimonial from an individual stating what results SHE has experienced. No medical claims are implied, and we are not saying that the products discussed will cure the problems you have.
(The foregoing statement is required by the US Government, which should not be a substitute for your ability and right to think for yourself and make your own decisions!)
After reading Jon Barron's book, Lessons from the Miracle Doctors, I realized that Ultrabiotics was a supplement that my body really needed to sustain the level of health that I had been trying to achieve with the full program. After being on them for a short while, my spastic colon problem disappeared, and I can now tolerate milkshakes and other dairy products. Thank you.
—Suzy Hayden, Owensboro KY
If you would like to see what has worked miracles in Suzy's life go to:
If you would like to look into becoming a distributor, just go to this website:
Watch the 6-minute video presentation (it may take a few minutes to load). Fill out and submit the questionnaire at the end of the presentation.
"You and I do not see things as they are. We
see things as we are."
—Herb Cohen
SUBSCRIBER IN THE SPOTLIGHT
The first subscriber to submit his or her personal profile sharing with the rest of us all about who he/she is, background, family, location, interests, hobbies, goals, dreams, etc., will be spotlighted right here next issue—and yes, an email and/or URL may be included!
No one submitted a bio for this week—pity—someone could have had free publicity!
DESCARTES: To be is to do.
VOLTAIRE: To do is to be.
SINATRA: Do be do be do.
FEATURE ARTICLE
Instead of a feature article per se this week, I thought I'd share something with you that will bring a chuckle or two. We are very fortunate to have in the little neighboring town of Germantown—about five miles from here—a charming little place called "The Cardinal's Roost." The jukebox is loaded with 50's music, the walls are plastered with posters of Elvis, Marilyn Monroe, Jimmy Dean, Humphrey Bogart and others, and much miscellaneous memorabilia is displayed throughout. They have the best hamburgers around, and you don't have to take out a loan to eat there. The owners are friendly, and the teenagers who work there are actually NICE and completely free of tatoos and facial rings. How refreshing! And so, when I came across the following, I thought I'd share all this with you. Enjoy!
Comments made in the year 1957: "I'll tell you one thing, if things keep going the way they are, it's going to be impossible to buy a week's groceries for $20."
"Have you seen the new cars coming out next year? It won't be long before $5,000 will only buy a used one."
"If cigarettes keep going up in price, I'm going to quit. A quarter a pack is ridiculous . . . "
"Did you hear the post office is thinking about charging a dime just to mail a letter?"
"If they raise the minimum wage to $1, nobody will be able to hire outside help at the store."
"When I first started driving, who would have thought gas would someday cost 29 cents a gallon? Guess we'd be better off leaving the car in the garage."
"Kids today are impossible. Those duck tail hair cuts make it impossible to stay groomed. Next thing you know, boys will be wearing their hair as long as the girls."
"I'm afraid to send my kids to the movies any more . . . Ever since they let Clark Gable get by with saying "damn" in "Gone With The Wind," it seems every new movie has either "hell" or "damn" in it.
"I read the other day where some scientist thinks it's possible to put a man on the moon by the end of the of the century. They even have some fellows they call astronauts preparing for it down in Texas."
"Did you see where some baseball player just signed a contract for $75,000 a year just to play ball? It wouldn't surprise me if someday they'll be making more than the President."
"I never thought I'd see the day all our kitchen appliances would be electric . . . They are even making electric typewriters now."
"It's too bad things are so tough nowadays. I see where a few married women are having to work to make ends meet."
"It won't be long before young couples are going to have to hire someone to watch their kids so they can both work."
"Marriage doesn't mean a thing any more; those Hollywood stars seem to be getting divorced at the drop of a hat."
"I'm just afraid the Volkswagen car is going to open the door to a whole lot of foreign business."
"Thank goodness I won't live to see the day when the Government takes half our income in taxes. I sometimes wonder if we are electing the best people to Congress."
"The drive-in restaurant is convenient in nice weather, but I seriously doubt they will ever catch on."
"There is no sense going to Lincoln or Omaha anymore for a weekend. It costs nearly $15 a night to stay in a hotel."
"No one can afford to be sick any more; $35 a day in the hospital is too rich for my blood."
"If they think I'll pay 50 cents for a haircut, forget it."
****************
Feel free to reprint the above article with this info intact: Article penned by Mary Wilkey, publisher of 'elf Expressions Ezine: http://elfexpressionsezine.com
How many MIRACLES did Jesus perform that DID NOT deal with healing OR raising someone from the dead AND that occurred BEFORE His crucifixion?
ANSWER: There are a total of eight such miracles:
1. Turned water into wine. John 2:9
2. Provided a net full of fish. Luke 5:6
3. Stilled the tempest. Matthew 8:26; Mark 4:39; and Luke 8:24
4. Fed 5,000. Matthew 14:15; Mark 6:41; Luke 9:12; and John 6:5
5. Walked on water. Matthew 14:25; Mark 6:49; and John 6:19
6. Fed 4,000. Matthew 15:32; and Mark 8:8
7. "Found" money in the mouth of a fish. Matthew 17:24
8. Withered the fig tree after cursing it. Matthew 21:19.
Smiles from the Bible
Q. Who is the greatest baby sitter mentioned in the Bible? A. David—he rocked Goliath to a very deep sleep.
TODAY'S CHUCKLE
A man was stopped by the fish-and-game warden in Alberta
recently. He had with him two buckets of fish. He was
leaving Shaw's Point on Slave Lake, well known for its
great fishing.
The fish-and-game warden asked the man:
"Do you have a license to catch all those fish?"
The man replied to the game warden: "No, sir.
These are my pet fish."
"Pet fish?" the warden replied.
"Yes, sir. Every night I take these here fish down to
the lake and let them swim around. After a while,
I whistle and they jump back into their buckets,
and I take them back home again."
"That's a bunch of hogwash! Fish can't do that!"
was the outburst from the warden.
The man looked at the game warden for a moment,
and then said: "Here, I'll show you. It really works."
"Okay, I've GOT to see this!" The game warden was
curious now.
The man poured the two buckets of fish into the lake
and stood and waited.
After several minutes, the game warden turned to the
man and said, "Well?"
"Well, what?" the man responded.
"When are you going to call them back?" the game
warden prompted.
"Call who back?" The man asked.
"The FISH." the warden said.
"What fish?" the man asked.
Smiles from the Bible:
Q. Which Bible character had no parents? A. Joshua, son of Nun.
TODAY'S ENGLISH LESSON
Seeing the same elementary mistakes over and over again has prompted this publisher to write an English lesson each issue.
Here is another in our series of homophones (words spelled differently but pronounced the same):
"Lien" is a claim on another's property.
"Lean" means to prop up against—and it also can refer to the state of being slender.
Reminder: We offer a reasonably priced editing/proofreading service for articles or even entire ezines. Just email: editingservice@elfexpressionsezine.com
MARKETING MANIA
Are Newspapers Similiar to Ezines? Have You Thought About It?
Featuring Donna Sweat, weekly columnist, and publisher of
Dee's Helpful Info. and A Real Home Business Newsletter.
Hello again, friends!
Remember the ad dissection last week? Wasn't that fun? So
whats up next? With me, you never can tell—I like putting fun
in my writing. I did something this week that was only a spur of the moment type deal, but already I am seeing positive results.
I publish Dee's Helpful Info. Newsletter, now almost two years
old. We've gone through all sorts of changes from template
to article choice and, of course, the free ad. I was under the assumption that, if I offered free ads to my current subscribers, they would stick with me.
Well, I finally
realized only the freebie seekers would stay for this reason
alone. I am not trying to keep freebie seekers—I want
subscribers who want to read the content—the resources and
articles!! I want to help educate on the home business
front, not fill my ezine with free classifieds! DUH! Where
have I been??
What has happened in only a couple days totally knocked off
my socks! I am losing subscribers. I am not shocked by the
dropped, I am pleased: the "Tire Kickers"—and I quote from a
friend—are unsubscribing.
I am pleased because only the serious entrepreneur is going
to order paid ads. If my ezine consists of only the serious,
people will buy ads and in turn sell their products.
Free ads are still offered for the new subscriber and co-
ops. I'll throw in an adcode for a free ad, but it will be
limited to two lines only. Let's see if people can think up
some eye opener this way. The standard ad is 5 lines, or
more, so if they really want a free ad, they'll have to do some
reconstruction.
I'll now throw in some great offer that will actually
benefit the buyer and cut down on their advertising costs,
which again is helping the customer.
Sometimes it takes a bomb dropping on you for you to wake
up! LOL!
Something for the serious ezine publisher to think about.
If you want to pass this on, go on ahead—just use my info included, and see you next week!
Don't try so hard—the best things come when you least expect them to.
REMEMBER: Whatever happens, happens for a reason.
GUEST ARTICLE
WHY ARE VIOLENT & FEAR-ORIENTED WORDS SO POPULAR IN ONLINE ADVERTISING? by Susan Nichols
Have you noticed the inundation of violent words used to
"positively" promote website and online services? In
today's atmosphere of terrorism, why is there "not" a
recognition that terms like the following promote fear and
negative emotions: "Killer ads" "Blast your Readers
with . . . " "Explode your traffic . . . " And if the user of these
terms "intends" to gain customers by tactics of fear—why?
Do you "want" to do business or buy from someone who would
personally hurt you? Offend you? Blast you? Kill you?
Those who use such terms will be defensive against my
viewpoints, but as a person who wants peace in our world,
I encourage all of us, including myself, to "think" before
we use such words that depict fear, violence, hatred and
words used in terrorism.
Am I an extremist? Perhaps, but before using such phrases,
visually place yourself in the same room with someone who
lost a loved one on 9-11 and try to ask them if they like
these terms? Would they "buy" from you?
The unfortunate reality is that if a person were to totally
avoid working with websites that use these terms, he/she
might as well not work online—the usage of these words is
That Prevalent!
It's obvious that the users of these phrases do not mean
them literally, but what concerns me is how saturated the
mind can become with such syntax. "Words" DO affect each of
us. There is a Bible verse that says, "As a man (woman)
thinketh in his heart, so is he/she" (Proverbs 23:7). As we
think, we speak—as we speak, we influence—as we
influence, we change lives!!! Let's not blast, explode, nor
kill each other in our advertising! There is a whole
dictionary and thesaurus where nonviolent words and terms
can be found. Bookmark this Dictionary/Thesaurus link today:
http://www.dictionary.com
This IS important! What can each of us do to make a stand
against violence and terrorism? —help change our "speech"
on-line and off-line! Visit us and find more techniques for
online advertising at: http://www.vectorcentral.com.
About the Author:
Susan Nichols, editor-publisher of the "Interactive
Marketing Ezine," assists businesses & individuals with
free & affordable tools for advertising to Multiple 1,000s.
Your Advertising Solution Is Here!!!
Market Your Ad to "Responsive" Ezine Readers!
I lifted the following from Success in Effect Ezine by Kim Ward. If you'd like to subscribe, just
SIE@ltm.par32.com?subject=join
The Power of Words ~ Author Unknown
Some frogs were traveling through the woods, and two
of them fell into a deep pit. All the other frogs gathered
around the pit. When they saw how deep the pit was, they
told the two frogs that they were as good as dead.
The two frogs ignored the comments and tried to jump up out
of the pit with all of their might. The other frogs kept
telling them to stop, that they were as good as dead.
Finally, one of the frogs took heed to what the other frogs
were saying and gave up. He fell down and died. The other
frog continued to jump as hard as he could.
Once again, the crowd of frogs yelled at him to stop the
pain and just die. He jumped even harder and finally made
it out. When he got out, the other frogs said, "Did you not
hear us?"
The frog explained to them that he was deaf. He thought
they were encouraging him the entire time.
This story teaches two lessons:
1. There is power of life and death in the tongue.
An encouraging word to someone who is down can lift them up
and help them make it through the day.
2. A destructive word to someone who is down can be what it
takes to kill them. Be careful of what you say. Speak life
to those who cross your path.
The power of words . . . it is sometimes hard to understand
that an encouraging word can go such a long way. Anyone can
speak words that tend to rob another of the spirit to
continue in difficult times.
To advertise, email ads to: advertising@elfexpressionsezine.com All classified ads are free for right now and are for subscribers only. Classifieds: 7-lines,
65-characters per line (including URL or email address) Top Sponsor Ads: 20 lines SOLO ads: 50 lines.
To pay for an ad, click one of the buttons below:
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"DISCLAIMER: We disclaim any liability for the use of any contributed information contained herein. We also claim no responsibility for the legality or accuracy of advertisements or articles submitted and reprinted by permission. It is the contributor's and/or advertiser's responsibility to abide by all pertinent jurisdictional laws and regulations pertaining to that person's business."
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