Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.
The publisher’s philosophy is that most learn faster by taking small bites, rather than large gulps. Small bites are chewed more thoroughly, swallowed, and digested more readily. Keeping that in mind, many features will be solo items. That way, you will not be bombarded or overwhelmed.
Publisher: Mary Wilkey
Volume 2 - Issue 19 - August 6, 2002
Published every Tuesday evening
Hey, everyone. I have an request to make of all of you. PLEASE check your subscription email boxes and keep them cleaned out. My list server has begun to DELETE all email addresses after three bounces, and while I realize that this is only a temporary condition for most subscribers, my list server doesn't discriminate. Used to be that I'd just allow bounced emails to "ride" for a few weeks, and they'd eventually revert to active status.
Now, however—because of my list server's new policy—I am forced to keep track of these bounced addresses and send out periodic requests to try to rectify the situation. I realize that, if you're reading this, your email hasn't bounced—or you're reading it on my website—but I just wanted to remind everyone to check their subscription email on a regular basis to avoid as much of this hassle as possible. THANK you! :-)
By the way, after I wrote the above, I experienced problems with my main list server, so I'm sending this out with an alternate one. PLEASE let me know if you receive this in the normal format. If it is garbled or looks offset in any way, I'd appreciate knowing that. Thanks!
If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more everyone benefits from the ads. Thank you!
If you've missed any issues, you still can see them.
Just go to:
Reach for your dreams,
and they will reach for you.—Terence Storm
CONTENTS:
Sponsor Ad
Ad Contest
Subscriber in the Spotlight
Feature Article
Reader Classifieds
Today’s Chuckle
Today's English lesson
Marketing Mania
Internet Tips & Hints
Reader Classifieds
Guest Article
Inspiration
New subscriber ads
Etcetera
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AD CONTEST
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The following is a testimonial from an individual stating what results SHE has experienced. No medical claims are implied, and we are not saying that the products discussed will cure the problems you have.
(The foregoing statement is required by the US Government, which should not be a substitute for your ability and right to think for yourself and make your own decisions!)
AGELESS IS INCREDIBLE!!! I heard that Dan Wilson's gray hair was going away, and I thought maybe I could get rid of mine. I've been taking AGE-less for about six weeks, and I forget some days, but the women in my family have the brittle snow white hair very early in life—my mother by 30, one of my sisters started with white hair at age 18!!
I've been taking supplements for years and slowed it a bit, but at 38 I have a head getting fuller and fuller of these snow white hairs. I took one out today and looked at it and WOULD YOU BELIEVE . . . it's snow white all the way to the bottom, but the newest two inches by the root are dark BROWN!!! THIS STUFF IS UNBELIEVABLE . . . and in only six weeks! Thank you so very, very much!
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In the long run, men hit only what they aim at.
Therefore, aim high.
—Henry David Thoreau
SUBSCRIBER IN THE SPOTLIGHT
The first subscriber to submit his or her personal profile sharing with the rest of us all about who he/she is, background, family, location, interests, hobbies, goals, dreams, etc., will be spotlighted right here next issue—and yes, an email and/or URL may be included!
This week's Subscriber in the Spotlight is Ernie Bontrager:
Born and raised in Illinois on a farm, I moved to Sarasota in 1971. I received a liver transplant September 18, 2001 and am now waiting for a kidney transplant. Have $5,000 dollars a month in prescription expenses.
I do laser engraving and web design:
Extreme Laser Works
4125 Prescott Street
Sarasota FL 34232
Phone: 941-724-4125
My ex is on food stamps, and I still pay her $500 each month. I am tired of all the excuses I hear from all the broke folks who are perfectly healthy. I tell them to get a check-up from the neck up!!!
My next book is coming out in September. Look for it in book stores: ERNIE book II "NO EXCUSES," 140 pages paperback. ISBN number 0-9716810-1-5, and it should also be a best seller at $14.95.
The secret to business is to know something that nobody else knows.
—Aristotle Onassis
FEATURE ARTICLE
PEOPLE DON'T BUY WHAT THEY NEED—THEY BUY WHAT THEY WANT!
Need proof?
I can tell you this is so firsthand. For many years, I've been involved in the preventive health industry, and let me tell you, it is a HARD sell. Not because people don't NEED what we offer, but because they'd rather spend their money on what they WANT, rather than on what they actually need.
Oh, they'll spend money for the basics, like housing and food and clothing, but once these are taken care of, they choose—more often than not—to opt for less serious things instead of taking care of their health.
Then one day, "all of a sudden," something goes wrong. The health that they had taken for granted begins to buckle. Maybe it starts as a little discomfort here, a pain there. Sooner or later it escalates into something full blown, sometimes a major irritation and inconvenience, other times a life-threatening situation.
So then it's time for the quick fix. Instead of having partaken of God's natural "medicine" chest to maintain their good health, they've chosen to poison themselves systematically into poor health with their own lips and forks by ingesting chemical solutions (soda pop, among other things) and man-processed "foods." And no matter how many times a well meaning person tries to educate them about how they SHOULD be eating, they make the conscious choice to ignore it all.
And when their good health has departed, they cry, "Why me?" Well, for heaven's sake, why NOT them??? No one forced the junk down their gullets. And right away they run to the medical doctors for a magic bullet. (After all, their "health" insurance will pay for most of it anyway, right?) And what they get is MORE poison (prescription drugs manufactured and pushed by the pharmaceutical companies with loads of free samples handed out to doctors to distribute at their discretion—do I smell a guinea pig somewhere here?).
[To digress for a moment, not many people realize that the root word, "pharm," actually means sorcery and witchcraft! And if you are a Bible believer of any depth, you know that this is in direct opposition to the Word of God . . . the Bible plainly states that there is no healing medicine—He is the healer!]
And if the poison doesn't provide relief from their symptoms, the miserably ignorant willingly submit themselves to cutting and/or burning (surgery and/or radiation). (I've actually heard a doctor say, "We heal with steel!) What has happened to common sense here? I mean, if your car was "sick," would you take it to a mechanic and allow him to put strange, untried additives and lubricants into its carbuerator or transmission and, when that didn't solve the problem (or did exacerbate it), allow him to remove one of your vehicles's vital components? Ludicrous, you say?
Well, what on earth is more valuable, your body vehicle or your road vehicle?
It's high time people started taking responsibility for their own health instead of looking to medical doctors, whose sole training encompasses cutting (surgery), burning (radiation), and poisoning (prescription drugs and/or chemotherapy). Realize that, however well meaning many of them are, their training is woefully limited to addressing symptoms, not eliminating causes.
Nurses receive more training in nutrition than they do, and this most of them will readily admit.
The good news, however, is that many medicos are beginning to wake up to the fact that symptom treatment just doesn't get it. And they also are beginning to realize that, unless they jump on the alternative therapy bandwagon, they will be left in the dust.
And the public gradually also is finally beginning to become aware of these things. (One of the top ten search items on the 'net is "health.")
Treating the human body with chemicals and radiation should be made illegal. Ever hear of anyone suffering from chemical or radiation deficiency?
Surgery should NEVER be exploratory or elective or routine. Surgery is an invasive procedure, and the only time anyone should use a surgeon is to repair something that has been broken, cut, severed, or ruptured that needs immediate attention—in other words, only in case of emergency. It should never be used as a "quick fix," just because the patient is impatient.
Conditions which are not life threatening should be addressed with natural means. And know this: Just because a medical doctor is unaware of an effective alternative treatment does not mean that there is none!
Now how does all of the above relate to marketing, you ask? I've just used a dramatic example to demonstrate that people spend their money according to the dictates of their HEARTS, not their HEADS!
This illustrates perfectly why your ads ALWAYS should tell about the BENEFITS the reader will derive from purchasing your product or service, NOT how wonderful your products or services are. This is especially true in classified ads, where you do not have space enough to sell, only to attract and motivate readers to WANT what you have to offer.
****************
Feel free to reprint the above article with this info intact: Article penned by Mary Wilkey, publisher of 'elf Expressions Ezine: http://elfexpressionsezine.com
What type of meat did King Solomon serve DAILY to his household?
ANSWER: 1st Kings 4:22-23 "And Solomon's provision for one day was . . . Ten fat oxen, and twenty oxen out of the pastures, and an hundred sheep, beside harts, and roebucks, and fallowdeer, and fatted fowl."
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You must do the thing you think you cannot do.
—Eleanor Roosevelt
TODAY'S CHUCKLE
COWBOYS WILL BE COWBOYS
A cowboy rode into town and stopped at the saloon for a
drink. Unfortunately, the locals always had a habit of
picking on newcomers. When he finished, he found his horse
had been stolen.
He comes back into the bar, handily flips his gun into the
air, catches it above his head without even looking, and fires
a shot into the ceiling. "Who stole my horse?" he yelled with
surprising forcefulness.
No one answered.
"I'm gonna have another beer and if my horse ain't back
outside by the time I'm finished, I'm gonna do what I dun
back in Texas, and I don't want to have to do what I dun back
in Texas!"
Some of the locals shifted restlessly.
He had another beer, walked outside, and his horse was back!
He saddled up and started to ride out of town.
The bartender wandered out of the bar and asked, "Say
partner, what happened in Texas?"
The cowboy turned back and said, "I had to walk home!"
Times of general calamity and confusion produce great minds. The purest ore is produced from the hottest furnace, and the brightest thunderbolt is elicited from the darkest storms.
—Charles Caleb Colton
TODAY'S ENGLISH LESSON
Seeing the same elementary mistakes over and over again has prompted this publisher to write an English lesson each issue.
You'd think a person would run out of these misusages sooner or later, wouldn't you? Not so, unfortunately!
"Palate" refers to a place in the mouth.
"Pallet" refers to a wooden platform.
BIG difference!
Reminder: We offer a reasonably priced editing/proofreading service for articles or even entire ezines. Just email: editingservice@elfexpressionsezine.com
MARKETING MANIA
What Do You Think?
Featuring Donna Sweat, weekly columnist, and publisher of
Dee's Helpful Info. and A Real Home Business Newsletter.
Today I am not homing in on any particular subject.
I'd like to ask you what you'd like to hear about. Perhaps you have questions, or a subject you'd like to hear about in the Marketing Mania Column. Over the past few weeks, I've composed a list of possible subjects below:
Email
Submitting articles
Creating a Website
Website Maintenance Affiliate Programs
Joint Ventures
Ezine Advertising Free Classified Advertising
Spam
Scams
Hosting
Starting Your Own Newsletter
Domains
Search Engines
FFA's
Startpages
Writing Articles
Writing Ads
Computer Maintenance
Common Computer Terms
Viruses
E-Books
Autoresponders
Paying Online, e.g., PayPal
Tools for Your Business
Etiquette and The Internet
Sales
Writing a Business Letter
Ad Swapping
Starting a Home Business
I know there are literally hundreds of topics out there, and
most likely something you want to know more about. So, please don't be shy and submit your wishes to me.
donna@sosbbs.com?subject=MarketingManiaTopic
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I am a great believer in luck. The harder I work, the more of it I seem to have.
—Coleman Cox
GUEST ARTICLE
12 Easy to Follow Tips to Effectively Send Your Ad to
Ezine Publishers and Get Clicked
by Rizky Nur Zamzamy
I write this based on my own experience as editor/publisher of Arigola e-Millionaire Newsletter.
I shake my head often every time I receive ads submitted by either new or current subscribers every week. I never just cut and paste the ads and then do some nice touch up, so they will look good, inviting and "yummy" to click. (Of course, there are some people who do it right! Thanks!:^))
There is always a lot of work to do. It makes me wonder why they just cannot follow simple guidelines to make everybody's life easier—including theirs. If I just don't care and simply cut and paste their ads the way they sent them to me, their URLs won't work. Neither will their "mailtos." Then we both get
troubles.
Yes, I can ignore those ads and not publish them. But I hate to do so.
That's why I write you these tips to make sure that your ads get published, to help you get the most out of them, and to make your ezine publishers' lives a lot easier:
(1) Always include "http://" every time you write your URLs.
Using just "www.yourdomain.com" won't work. It won't appear as a clickable link. And believe me, unless your ad says "Click Me, and I'll send you $1,000 cash!," only one in a million persons will cut and paste your URL into his/her browser and then press "Enter."
(2) Always write your email address like this:
" mailto:youremailaddress@yourdomain.com ." Always use "mailto:" with no space. Otherwise, it won't work either. You'll get 0 people who ask you for more info about whatever you are promoting.
(3) Never use too many (!) like this!!!!!!!! Or too many (.)
like this............ It sounds or looks like hype and, see, it doesn't look good in any ezine page—including the one you are reading now.
(4) Use Notepad and type the following as your first line:
01234567890123456789012345678901234567890123456789012345678912345
This is a 65-chars line.
If your ezine publisher only allows you to send a 60-chars-per-line ad, it will look like this:
012345678901234567890123456789012345678901234567890123456789.
If 55-chars, like this:
0123456789012345678901234567890123456789012345678901234.
Well, you get the picture.
(5) Set the window of your Notepad following the length of your first line you set as shown above. Once you do it that way, you have a definite ruler. You know where your line limit is.
(6) Always press "Enter" button, once your writing reaches the
line limit. It will prevent your ad or email message from having "funny looking" problems: Too long in one line, too short in another.
By following steps 1 to 6 accordingly, you do yourself and your ezine publishers a favor. Your ad will look clean and neat. And it is a "Cut and Paste Ready" ad. The question now is how to get it clicked. Read on.
(7) Always put your most powerful benefit as your headline.
The one that definitely has the strongest stopping power. Features are not benefits. "Triclosan Formula" is one of the features of Pepsodent. Make your teeth Stronger and Whiter are its benefits. To offer something for FREE—which your readers have to pay to get at other sites—is the best headline I know to get tons of clicks.
(8) Then "hypnotize" your readers by carefully selecting words
for your body message. By imposing curiosity into their reading minds. By letting them ask "what's next?" and try to get the answer until they finish reading your ad.
(9) Don't talk to a mass of people. Talk to a single person.
When your readers read your ad, he/she is alone, even though there are thousands of people reading it at the same time.
(10) Always put passion into your writing.
It will "tie" your readers' eyes and drag them to follow your message until the last dot. Like this (.)
(11) If you don't have passion, buy one. :^)
(12) To master the skill to write ads, email, and sales letters that sell, I highly recommend Marlon Sander's course: The Amazing Ad Copy Secrets—Revealed! at:
Marlon guarantees that his teachings will work for you. If you have followed them and do not get the expected results, he will give you 100% refund + his products worth $1,300 for FREE.
That's all, folks! I really hope that every time you send your ad, it gets published and tons of visitors who will earn you profits.
Rizky Nur Zamzamy is an Award Winning Creative Director of an offline Advertising Agency in Indonesia. He is also the Editor/Publisher Arigola e-Millionaire Newsletter, where he publish his offline advertising success secrets along with killer success secrets used by and from Today's Internet Marketing Giants to earn big bucks online. Send a blank email
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FORMULA FOR SUCCESS by Angela Leonard, Healing America
You're going to make a difference today. And you get to decide what that difference will be. The more positive it is, and the more people who benefit from it, and the more value it provides, the richer and more fulfilling your life will be.
. . . Use this day to make a positive difference for as many people as possible. Do you enjoy a challenge—one in which a big reward goes to those who can work through it?
Make a positive difference today in as big a way as you can. It's a formula for success that works in every walk of life. So how do you meet the challenge and seize the opportunity? Fortunately, you've been preparing for it all your life.
Ever since you were born you've been learning, you've been collecting experiences, you've been growing and becoming stronger. Today is your grand opportunity to use all that, to call upon the best you can be, and to make the world a better place.
Can you do it? You absolutely, positively can. Is it worth the effort? Without question, it most certainly is.
One way or another, you're going to make a difference today. Make it big, make it positive, and make it great.
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