Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.
The publisher’s philosophy is that most learn faster by taking small bites, rather than large gulps. Small bites are chewed more thoroughly, swallowed, and digested more readily. Keeping that in mind, many features will be solo items. That way, you will not be bombarded or overwhelmed.
Publisher: Mary Wilkey
Volume 2 - Issue 19X - August 8, 2002
Regular issue published every Tuesday evening
Greetings, one and all. Don't know about where you're located, but here in humidity haven (Miami Valley) in Dayton, Ohio, USA, we have glorious relief from the 90-degree high-humidity days we've had for what seems to be about six weeks. Oh, if it would only stay like this from now on! I'm actually getting some outside work done that I've been postponing, just waiting for such a break. Otherwise, I just hibernate in the air conditioning. Was talking to someone a few weeks back, who told me that, as a former resident of New Mexico, they had had the experience of extremely low humidity with high temperatures. I was amazed to learn that a cold drink glass will not even sweat there! Further, after a dip in the pool, they have to dry off and cover up quickly, as they actually feel cold when they emerge! And no one waterskis or jetskis without a wetsuit, or they would feel frigid! Fascinating, this world of ours . . .
If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more everyone benefits from the ads. Thank you!
If you've missed any issues, you still can see them.
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Nothing great was ever achieved without enthusiasm!
—Ralph Waldo Emerson
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CONTENTS:
Sponsor Ad
Special Request
Classifieds
Today’s Chuckle
Classifieds
Internet Tips & Hints
Classifieds
Guest Article
Classifieds
Inspiration
Classifieds
Etcetera
WARTS AND ALL
The following is a testimonial from an individual stating what results HE has experienced. No medical claims are implied, and we are not saying that the products discussed will cure the problems you have.
(The foregoing statement is required by the US Government, which should not be a substitute for your ability and right to think for yourself and make your own decisions!)
One of our eleven year old granddaughters, Melissa, was diagnosed with M.S. about a year ago. This is a very mysterious disease and rather unusual for one so young to have it. She had vision problems, but is recovering from that. Early last summer she had a wart appear on her hand. Her parents tried everything they could find. They took her to their pediatrician every two weeks thru November. The only result was—the warts had spread to every finger on both hands. By this time, they had spent hundreds of dollars. They didn't know where to turn.
Her grandmother and I decided to put her on the OMEGA-9+. Not thinking of the warts, but hoping to help spare her from some of the stiffness and pain she might encounter from the M.S. In less than two weeks, all signs of the warts were gone! We're certain that other good things are happening, too! Thank you, Healing America.
The EVANSVILLE COURIER had Melissa's picture Friday to remind us all to support M.S. research. With research and OMEGA-9+ Melissa's life might be easier. THANKS!
—Roy & Dianne Carpenter, Evansville IN
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SPECIAL REQUEST
C A M P A I G N U P D A T E
***CHICAGO FILTERS THE INTERNET FOR
CITY EMPLOYEES, BUT NOT KIDS!
***WE ARE JUST 12,000 SHY OF OUR PETITION
DELIVERY GOAL OF 200,000.
PLEASE FORWARD TO FRIENDS AND URGE THEM TO CLICK BELOW:
Just last Monday, the city of Chicago installed filters on
the city's internet service provider, because employees were
accessing illegal and obscene material on the city computers!
According to officials, the decision was made because city
employees are on taxpayer time and taxpayer computers.
Ironically, though, the filtering process did not include
the city's public libraries!
Instead, as one Chicago librarian pointed out, library
computers have "essentially become tax-funded 'peep-show
booths' when used by adult and minor patrons to surf
for porn."
Folks, if city employees can be protected from porn
when using taxpayer computers, why can't our children—WHO
ARE USING THE SAME TAXPAYER COMPUTERS?
A recent study of a few libraries reported the following:
**106 incidents of adults exposing children to porn.
**5 attempts to molest children in libraries.
THIS IS UTTER MADNESS, and the very reason why Grassfire.net
is working so hard against illegal obscenity.
But we have a problem . . .
When we initially launched this national campaign against
illegal Internet porn, we were overwhelmed by the amount
of support we gathered. But since then, support has slowed—even though the issue has never been hotter!
If we have any hope in seeing REAL legislation that protects
our children and us from illegal pornography, then we need
YOU TO START A GRASSFIRE!!!
* * * ACTION ITEM—ALERT YOUR FRIENDS
The time is now to make another petition delivery to Washington. But we are 12,000 signers shy of reaching our goal of 200,000.
That's why we are asking you to FORWARD THIS MESSAGE
TO 20-30 PEOPLE WHO HAVEN'T YET JOINED THE
FIGHT. URGE THEM TO JOIN YOU AGAINST ONLINE
OBSCENITY BY CLICKING ON THE LINK BELOW:
Our last petition delivery on this issue drew incredible
response from Washington. We cannot let them forget
about us!
Your Friends at Grassfire.net
P.S. We are so close to reaching our 200,000 goal. Please
take a few minutes to rally your friends! Remember, it takes
only a spark to start a grassfire—like Leslye, from Michigan,
who has rallied 8,916 to stand against illegal Internet porn!
+ + + + + + + + + + + + + +
IF YOU HAVEN'T DONE SO ALREADY, PLEASE SIGN
THE PETITION TO "STOP PORN-SPAM" BY CLICKING
BELOW:
Ah, but a man's reach should exceed his grasp, or what's a heaven for?
—Robert Browning
A BIBLE RIDDLE
Is there any place in the Bible where "cannibalism" actually took place by the children of Israel?
ANSWER: Yes. Find it in 2nd Kings Chapter 6:26-33.
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My definition of an educated man is the fellow who knows the right thing to do at the time it has to be done.
—Charles F. Kettering
TODAY'S CHUCKLE
POINTING THE FINGER
A man is flying in a hot air balloon and realizes he is lost. He
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The man below says: "Yes. You're in a hot air balloon, hovering 30 feet above this field."
"You must work in Information Technology," says the
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"I do," replies the man. "How did you know?"
"Well," says the balloonist, "Everything you have told me is technically correct, but useless."
The man below says, "You must work in business."
"I do," replies the balloonist, "but how did you know?"
"Well," says the man, "You don't know where you are, or where you're going, but you expect me to be able to help. You're in the same position you were in before we met, but now it's my fault."
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INTERNET HINTS & TIPS
HOW TO CREATE YOUR OWN AD BILLBOARD
This resource will teach you how to create your own
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This is a very nice tool that will allow you to put all
your text links in one place without occupying too
much space on your web page.
Of course, there are many uses for this tool. We
shall leave it to your imagination on how it is best to make use of it.
He who has a "why" to live for can bear almost any "how."—Friedrich Nietzche
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GUEST ARTICLE
HOW TO MAKE YOUR SALES LETTERS BULLETPROOF
by Psychological Sales Letter Specialist™ Mike Jezek
I'm going to show you in the next few moments how to make
your sales letters and direct mail several times more powerful.
In fact, what I'm about to emphasize to you may enable you to
eat more of your competitors' market share.
Every time before you sit down to write your sales letters or
direct mail, take out a sheet of paper and think of every possible objection your prospect could come up with to avoid buying your product or service. This may take a while, and it may seem a pain at first, but I assure you that this is incredibly important.
After you have come up with every possible reason why your prospects may say no to your offer, stop and consider any possible objections that may come up related to your specific industry or specific tastes of your target market. In other words, would your market be more inclined to buy only brand name products or services, would your market be more inclined to buy only a more attractive product over a less attractive one, irregardless of quality?
Okay, now let's say you've done all of the above.
Here's what you do next. Think very carefully
about how you'd overcome those objections to persuade Mr. Prospect to buy or respond.
Most companies with a winning sales force have a team come in
and create answers to every possible objection a prospect may raise. And they create what's called a Script Book. In fact, companies with top-notch sales teams keep their Script Books secret. Some even place their Script Books in safes. Why?
The scripted answers to every objective Mr. Prospect may raise
are worth their weight in gold, if their answers to a prospect's
objection works.
In direct sales, you must become a master of knowing every
objection your prospects have and be able to articulately overcome every one of those objections.
And so it is the same with copywriting. Copywriting is nothing more than salesmanship in print. When you craft copy that overcomes objections, you're going to be light years ahead of your competition. Most people won't even take the time to do this!
Your homework is to know the objections your market has
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answers to overcome those objections. After all, if every one of
Mr. Prospect's objections are overcome, logic would tell him
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THIS ONE IS FABULOUS!!! It was written by an 8-year-old, Danny Dutton, of Chula Vista, California, for his third-grade homework assignment. The assignment was to explain God. Wonder if any of us could do as well?"
1. One of God's main jobs is making people. He makes them to replace the ones that die, so there will be enough people to take care of things on earth. He doesn't make grown-ups, just babies. I think because they are smaller and easier to make. That way He doesn't have to take up His valuable time teaching them to talk and walk. He can just leave that to mothers and fathers.
2. God's second most important job is listening to prayers. An awful lot of this goes on, since some people, like preachers and things, pray at times beside bedtime. God doesn't have time to listen to the radio or TV because of this.
3. God sees everything and hears everything and is everywhere, which keeps Him pretty busy. So you shouldn't go wasting His time by going over your Mom and Dad's head asking for something they said you couldn't have.
4. Atheists are people who don't believe in God. I don't think there are any in Chula Vista. At least there aren't any who come to our church.
5. Jesus is God's Son. He used to do all the hard work like walking on water and performing miracles, and people finally got tired of Him preaching to them, and they crucified Him. But He was good and kind, like His Father, and He told His Father that they didn't know what they were doing and to forgive them and God said "O.K." His Dad (God) appreciated everything that He had done and all His hard work on earth, so He told Him He didn't
have to go out on the road anymore. He could stay in heaven. So He did. And now He helps His Dad out by listening to prayers and seeing things which are important for God to take care of and which ones He can take care of Himself without having to bother God. Like a secretary, only more important. You can pray anytime you want, and they are sure to help you, because they got
it worked out so one of them is on duty all the time.
6. You should always go to church on Sunday, because it makes God happy, and if there's anybody you want to make happy, it's God. Don't skip church to do something you think will be more fun, like going to the beach. This is wrong. And besides, the sun doesn't come out at the beach until noon anyway.
7. If you don't believe in God, besides being an atheist, you will be very lonely, because your parents can't go everywhere with you, like to camp, but God can. It is good to know He's around you when you're scared in the dark or when you can't swim and you get thrown into real deep water by big kids. But . . . you shouldn't just always think of what God can do for you. I
figure God put me here, and He can take me back anytime He pleases.
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