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'elf Express Extra

Get Hold of Your Elf!

_{“Get hold of your ‘elf!”}

Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.

The publisher’s philosophy is that most learn faster by taking small bites, rather than large gulps. Small bites are chewed more thoroughly, swallowed, and digested more readily. Keeping that in mind, many features will be solo items. That way, you will not be bombarded or overwhelmed.

Publisher: Mary Wilkey
Volume 2 - Issue 20X - August 15, 2002
Regular issue published every Tuesday evening

And a gracious good evening to all! Whew! What a day! Would you believe that this 60-something-year-old actually installed a new modem in one of my computers this afternoon??? Not to brag, but I am very proud of myself! :-) But I've a ton of work to catch up on, after limping along for days with my back-up unit. So if I've missed your ads, just resubmit, and I'll get them in the next available spot. And before I forget . . . don't miss the great article in this issue about 30 creative ways to use business cards! Really neat!

In Remembrance of
September 11, 2001

If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more everyone benefits from the ads. Thank you!

If you've missed any issues, you still can see them. Just go to:
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Smile from the Bible:
Q. What excuse did Adam give to his children as
to why he no longer lived in Eden?
A. Your mother ate us out of house and home.

CONTENTS:
Sponsor Ad
Guest Article
Today’s Chuckle
Internet Tips & Hints
Guest Article
Inspiration
Etcetera

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The following is a testimonial from an individual stating what results HE has experienced. No medical claims are implied, and we are not saying that the products discussed will cure the problems you have. (The foregoing statement is required by the US Government, which should not be a substitute for your ability and right to think for yourself and make your own decisions!)
Our son had a difficult time sitting still in kindergarten. At the end of the year, his teacher recommended that he repeat kindergarten. We had a meeting with my son's teacher, principal, and school counselor. They were all in agreement that, academically, he was ready for the first grade, but developmentally, he was lacking.
His inability to focus and to remain still placed him in a precarious position. We had also noticed that his behavior at home was similar to what the teacher had described. He always had to be doing something, and it was usually the exact opposite of what we had asked him to do. When it was time for a meal, he would fidget and play with his food, and he would not eat properly. My husband and I were beginning to worry about his nutrition, and he was always hyper. Activities that would require concentration, such as flash cards, would not hold his attention for very long.
We were introduced to Healing America, and I loved the Block and Burn for myself; so my husband and I discussed trying the Clark's minerals for our son. At this point, we were ready to try anything, and we figured a dietary supplement couldn't hurt him in any way, so it was worth a try.
After just a couple of weeks, we were amazed at the improvement in our son's behavior. He didn't even seem like the same child. He was now actually eating his food, rather than playing with it, and he was able to sit and play learning games without fidgeting or getting bored.
We entertained the notion that perhaps these improvements were not related to the minerals at all, but maybe he was just finally growing up. Our doubts, however, were soon banished. We had an incident in which our son had to spend some time with his grandparents, and we had forgotten to send his minerals with him. At first, his grandparents marveled at the obvious improvement in his behavior. But, by the end of the weekend, he had resorted to being his "old self" again. He was fidgeting, hard to control, and very irritable. That did it for us! For his benefit, as well as ours, this product is now a permanent fixture in our home.
The best part of the story is yet to be told. We had a meeting with our son's principal, at which time he acknowledged the dramatic changes in our son's behavior. He was happy to recommend that our son continue on to the first grade with the rest of his classmates.
We would like everyone to know what a miracle Clark's minerals has been to our family, and most of all, our precious son. Thank you.
—Tony and Misty Brixey

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GUEST ARTICLE

GIVE AWAY SOMETHING FOR FREE!
by David McKenzie

Whether you operate your online business selling your own products or re-selling other peoples' products through affiliate programs, you need to give away something for free.
Like it or not, people online virtually expect to receive something for free before they buy. In fact it is only usually after they have received your free offer and have satisfied themselves about the quality of the information before they go on to buy.
It is even more important to give away quality free information when you consider that your competitors are giving away something for free. If you are not giving away something for free, these visitors (or potential customers) will go elsewhere—somewhere where they can get free stuff.
What should you give away? What can you offer?
Here are 3 things you could give away free to your visitors:
1. A Free Ebook
Give a free ebook away on your website or as a free bonus when signing up to your newsletter. I personally download free ebooks all the time. Most of them have really good information. It does not have to be that long; an ebooklet could be 10 to 20 pages long.
2. A Free Email Course
Develop an email course available by autoresponder and give it away free. It could be just a simple 5 day email course on internet tips. Anything of value you think you could give away for free. At the moment email courses are VERY popular.
3. Free Membership
Consider offering a members only section on your website and give away a free trial membership. You could offer the first month for free. People really love being part of a members only area, and if you give away a free trial period it gives them a chance to see what they might be missing out on.
The big benefit about giving away free stuff is that you get a very important item—an email address. An email address can be your source for internet success.
As most people only start considering buying something after being exposed to an offer more than 5 times, you really need to get that email address. By giving away something for free, you can ask for the email address in return.
Instead of just a casual one-time visitor, you might get a customer for life. All because you gave away something for free!
=============================================
David McKenzie is offering a Free Email Course—
"5 Tips to Being Successful with Affiliate Programs"
==> http://www.1sthomebasedbusiness.com
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Curious fact:
In Victorian times, there was an intense fear of being buried alive. So when someone died, a small hole was dug from the casket to the surface, then a string was tied around the dead persons finger, which was then attached to a small but loud bell that was hung on the surface of the grave. That way, if someone was buried alive, he could ring the bell and whoever was on duty would go and dig him up. Someone was on the clock 24 hours a day—hence the graveyard shift.

A BIBLE RIDDLE

There are 3 Philips found in the Bible; can you name ALL of them?
ANSWER: (1) Apostle Philip. Matthew 10:3; Mark 3:18; Luke 6:14; Acts 1:13. He is mentioned a lot in the book of John.
(2) Philip, the brother of King Herod. Matthew 14:3; Mark 6:17; Luke 3:1 & 19
(3) And one of the 7 chosen to carry on the business of the church while the apostles prayed and ministered the Word. Later became an evangelist. Acts 6:1-6; Acts 8; Acts 21:8

Here's another of Ben Franklin's prescriptions for moral perfection:
"On temperance — Eat not to dullness. Drink not to elevation."

TODAY'S CHUCKLE

I JUST REMEMBERED THIS EMAIL I RECEIVED RECENTLY,
AND I AM SO GLAD I FINALLY KNOW WHAT THE PROBLEM IS!

A.A.A.D.D.—They have finally found a diagnosis for my condition. Hooray!! I have Age Activated Attention Deficit Disorder . . . This is how it goes:
I decide to wash the car; I start toward the garage and notice the mail on the table. OK, I'm going to wash the car. But first I'm going to go through the mail. I lay the car keys down on the desk, discard the junk mail, and I notice the trashcan is full.
OK, I'll just put the bills on my desk and take the trashcan out, but since I'm going to be near the mailbox anyway, I'll pay these few bills first. Now, where is my checkbook? Oops, there's only one check left. My extra checks are in my desk. Oh, there's the coke I was drinking. I'm going to look for those checks.
But first I need to put my coke further away from the computer—oh, maybe I'll pop it into the fridge to keep it cold for a while. I head towards the kitchen and my flowers catch my eye—they need some water. I set the coke on the counter and uh- oh! There are my glasses. I was looking for them all morning! I'd better put them away first, fill a container with water, and head for the flower pots—aaaagh!
Someone left the TV remote in the kitchen. We'll never think to look in the kitchen tonight when we want to watch television, so I'd better put it back in the family room where it belongs. I splash some water into the pots and onto the floor, I throw the remote onto a soft cushion on the sofa, and I head back down the hall trying to figure out what it was I was going to do?
End of Day: The car isn't washed, the bills are unpaid, the coke is sitting on the kitchen counter, the flowers are half watered, the checkbook still has only one check in it, and I can't seem to find my car keys! When I try to figure out how come nothing got done today, I'm baffled, because I KNOW I WAS BUSY ALL DAY LONG!!!
I realize this is a serious condition and I'll get help, BUT FIRST I think l'll check my e-mail. CAN YOU RELATE??? Please send this to everyone you know, because I DON'T REMEMBER WHO I SENT IT TO!!!!!!

"The men who have done big things are those who were not afraid to attempt big things, who were not afraid to risk failure in order to gain success."
—B. C. Forbes

The Patience Prayer:
God grant me patience . . . and I want it right now!

INTERNET HINTS & TIPS

HOW TO PUT A NEWS TICKER ON YOUR PAGE

News tickers are a great way to spice up your web page.
The ticker shows headlines of the day. This will surely keep you up to date on the news and what's currently happening around the world!
Here's how to do it:

http://www.resource-a-day.net/resources/news/

Angels can fly because they take themselves lightly.

If you haven't already signed our online petition to
protect the Pledge of Allegiance,
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Also tell your friends and family to sign the petition.
Let your voice be heard.
You can make a difference!

GUEST ARTICLE

THIRTY CREATIVE WAYS TO USE BUSINESS CARDS
by Linda Elizabeth Alexander

On the Back
1. Print a team's sports schedule on the back. Fans will keep them handy and keep your name in front of them.
2. Print a special discount offer or coupon on the back. People will keep it because they intend to use the coupon.
3. If you do seminars, print key principals on the back. Your attendees will refer to them later and think of you.
4. Hand write on the back your "unlisted" 800 number. This adds value to your card, making people keep it longer, because they don't want to lose the special number.
Ad Specialties
5. Make the business card the ad specialty: Print your company information on letter openers, CD openers, magnets, pens, highlighters, keychains, mousepads, mugs, luggage tags, and other items that people will keep because they are useful.
6. Attach a business card to an ad specialty: For example, give business card holders as a thank you gift and place your business card in as the first one. Or, have your card designed as a Rolodex card
7. If you routinely give out seasonal gifts or specialties, attach your business card. Examples: candy canes at Christmas, heart shaped containers filled with candy for Valentine's Day, or even a sandwich bag of candy with a card stapled to it.
Unique Places to Put Them
8. Tuck them into the product before delivery: If you are a florist, cut a hole in it and tie a ribbon around the flowers and through the business card. If you sell gift baskets, tuck one inside the basket before delivering it to your customer. The same goes for Mary Kay or Avon Cosmetics—place your card in the bag. You've seen how some restaurants staple a menu to their bags for takeout; if you use bags, staple your card to the outside of the bag.
9. Send a business card in every piece of correspondence—letters, invoices, even your electric bill. Sooner or later, those cards will be used.
10. If you are crafty, incorporate them into your designs: embellish them with rubber stamps, or blend them with other art projects. You can also mount them to greeting cards you create and send to customers and prospects.
11. When mailing out information: Take a number 10 envelope, facing you and upside down. Fold the envelope in thirds. When you turn it around, there is a little pocket to tuck your card in. Include it in the mailing. Using a colored envelope makes the presentation even more dramatic.
12. Scan your card in and use it as a graphic for when you exchange links with other websites. The other site can use your graphic as the link.
13. Place them in library books as if you used them as bookmarks. Visit bookstores place them in books related to your business.
Keeping Them Handy:
14. Use them as bookmarks so you'll always have some readily available if you meet someone at school, in the library, on the bus, or at the park where you like to read.
15. Have your spouse, family, and friends carry some of your cards with them in case they meet someone who might be interested in your product or service.
16. Wear them! Use them as nametags at meetings and conferences instead of the "Hello, my name is . . ." type of tags.
17. Keep a stack of cards everywhere you might need them —in your car, your jacket pocket, your briefcase, your purse or wallet, in your planner, at home, anywhere you can think of. Then you'll always have some on hand when you meet a prospect.
When to Use Them:
18. Give them out during your personal meetings when you meet someone new: at your church, your children's soccer games, at lunch with your friends when someone brings a guest. To be more polite, you could have a personal "calling card" printed up with your information to use in these situations.
19. If you do seminars, have your participants exchange cards with each other. Have them write a compliment about the person on the back before they hand them out. Everyone will have a wealth of contacts; they will remember each other and it will also give participants a boost of confidence.
20. Ask neighborhood businesses if you may display your cards near their registers.
21. Tack them to bulletin boards at supermarkets, restaurants, retail stores, and the library—anyplace that has a bulletin board.
22. Give out two cards at a time—one for your prospect or client, and one for her/him to give away.
23. Place some on the table when you leave a restaurant.
24. Agree to mail the cards of other businesspeople in the mailings you do, if they will do the same for you. Your networking circle will grow as your cards are passed around.
How Not to Use Business Cards:
25. Don't give them to a member of the opposite sex in the hopes that s/he will call you. I have a friend who was told this wouldn't work. He did an experiment for six months to prove it, and his friend was right! Sadly, not one woman called him. Although he does have a girlfriend now!
26. Some people don't give out business cards when they meet a prospective client. Instead, they send a follow-up note later with their card enclosed.
Other Types of Business Cards to Have
27. Business card CD-ROM. If you haven't seen these yet, they are a mini-sized CD that plays in any CD player and has your contact information on it, as well as an introduction to your business.
28. Email Signature. Put your contact information into a signature file for email, along with a link to your * website (Be sure to include the "http" in order to make it "clickable.").
29. Vcard. These are electronic business cards that recipients can click on and automatically add to their address books. Do a web search for "vcard" to find software that supports this technology. Then use it in all your emails!
30. One consulting company, which works with designers of products for people with disabilities, prints their cards in Braille. It reminds their clients how they can help them comply with disability laws. It also gets people asking for information.
©2002, Linda Elizabeth Alexander

************************

Linda Elizabeth Alexander is a business writer and marketing consultant specializing in web content and sales copy. Be heard and understood! Subscribe to Write to the Point, a FREE ezine for business people who want to learn how to write better.

http://www.write2thepointcom.com
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INSPIRATION

Quoted from
Why Do Men Believe Evolution—AGAINST ALL ODDS?
by Carl E. Baugh, 1999:
It should come as no surprise that adamant devotees often insist on public assertions and unfounded statements, displays that sometimes hide the real reason for their naturalistic commitment. One such unflinching devotee was the great agnostic philosopher, Aldous Huxley. Late in his life he offered open discussion on this very issue when he wrote:
" . . . I had motives for not wanting the world to have a meaning; consequently assumed that it had none, and was able without any difficulty to find satisfying reasons for this assumption. Most ignorance is vincible ignorance. We don't know because we don't want to know. It is our will that decides how and upon what subjects we shall use our intelligence. Those who detect no meaning in the world generally do so because, for one reason or another, it suits their books that the world should be meaningless.
For myself as, no doubt, for most of my contemporaries, the philosophy of meaninglessness was essentially an instrument of liberation. The liberation we desired was simultaneously liberation from a certain political and economic system and liberation from a certain system of morality. We objected to the morality because it interfered with our sexual freedom. The supporters of these systems claimed that in some way they embodied meaning (a Christian meaning, they insisted) of the world. There was one admirably simple method of confuting these people and at the same time justifying ourselves in our political and erotic revolt: we could deny that the world had any meaning whatsoever."

ETCETERA

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