Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.
The publisher’s philosophy is that most learn faster by taking small bites, rather than large gulps. Small bites are chewed more thoroughly, swallowed, and digested more readily. Keeping that in mind, many features will be solo items. That way, you will not be bombarded or overwhelmed.
Publisher: Mary Wilkey
Volume 2 - Issue 22X - August 29, 2002
Regular issue published every Tuesday evening
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We first make our habits, and then our habits make us. All habits gather, by unseen degrees, as brooks make rivers, rivers run into seas.
—John Dryden
CONTENTS:
Sponsor Ad
Guest Article
Today’s Chuckle
Internet Tips & Hints
Guest Article
Inspiration
Etcetera
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GUEST ARTICLE
GET YOUR OWN DOMAIN NAME OR DIE ONLINE
by Sopan Greene, M.A.
Would you buy from someone with an "@yahoo.com" e-mail
address? I wouldn't. And the clients I've had the most
trouble with use yahoo adresses or other free addresses.
I understand that you don't want your regular e-mail address
in ads that your run on free ad sites to prevent spam, but
let's use some common sense here.
If you don't buy anything from yahoos off line, why would
you buy from a yahoo online? If you're serious about your
business, you have to show it in your actions. The first
action to take is to buy your own domain name and use it
for all of your e-mails.
Let's say there's a Bob Jones who starts up an online company.
Will you be quicker to buy from him and trust him if his e-mail
address is "bob@starpower.com" or if you read an ad from
"bobjones711@yahoo.com"? He's the same guy, but which address
makes you trust him more and believe he's a legitimate business?
Even if you're not ready to put up a site (which you should be
if you're marketing online), at least create a professional
presentation with your e-mails. They're your main form of
communication online, and it's the main brand people see when
you communicate. Every time you send an e-mail, you're
advertising. Do you realize this? You'll never make decent
money online if your e-mail address ends with "@aol.com."
When you come up with a great name for your site or business,
get a ".com"—not a ".net" or ".info" or ".tv" or
".someotherwordpeopledontthinkoffirst." If you can't get a
".com" for your name, then come up with another name.
Since my main site is www.NetMarketingMastery.com, and that's
a bit long to type out, I also use www.nmmastery.com for
people to get to the same site and use sopan@nmmastery.com
for my e-mail address.
There are 877 and 888 numbers that do the same thing as 800
numbers, but what do you think of first?
Have ever you ever heard anyone talk about 888 numbers?
How many times? Okay, now how many times have you heard
people talk about 800 numbers? 888 and 877 numbers are
known as the step-brothers and -sisters of 800 numbers.
Similarly, when you want to send a package overnight what
company do you think of first? Probably Federal Express,
because they were the first company to do overnight
shipping. You can use UPS or Airborne Express or some
of the other smaller companies, but FedEx is the company
that gets the most business, because they're thought of
first. You need to have a ".com" domain, because that's
where visitors will go first, no matter how many new domain
endings are created years and years from now.
If you have a ".net" domain name, then you'll be setting
yourself up to lose visitors to whoever has the ".com"
domain for your name. Outside of earthlink.net how many
".nets" come to your mind right now? On the other hand,
how many ".coms" can you think of?
When you hear about a cool company and want to see if
they have a website, do you try their name with a ".com"
or with a ".net" or ".info" or ".tv" or
".anythingelse" besides a ".com?" I'll bet money that you
try the ".com" first every time and you always will,
because it's always going to be your first choice.
So if you haven't already, go buy a domain for your
birth name and get crackin' on coming up with a great
name for your business, and go buy a domain for that name
before it's taken. Honestly, we're talking about a $15 a
year investment. If you're not willing to invest $15 into
your business, then you don't have a business. If you want
to be taken seriously you have to have your own domain
name, or you will die online trying to make money.
Period, end of story.
=============================================
Sopan Greene, M.A. is a marketing consultant & editor of the Net Profits newsletter. Get 2 FREE eBooks & a FREE report:
"Million Dollar Emails," "How To Start Your Own Traffic Virus"
& "The 13 Deadly Internet Marketing Mistakes Almost Every
Business Is Making . . ."
Enthusiasm is the element of success in everything. It is the light that leads and the strength that lifts people on and up in the great struggles of scientific pursuits and of professional labor. It robs endurance
of difficulty and makes pleasure of duty.
—Bishop Doane
A BIBLE RIDDLE
Who was it who once slew a lion in the snow??
ANSWER: Benaiah who was one of David's men. 2 Samuel 23:20 "And Benaiah the son of Jehoiada . . . slew a
lion in the midst of a pit in time of snow."
Truth is not determined by majority vote.
—Doug Gwyn
TODAY'S CHUCKLE
NEVER SEEN IT BEFORE
A woman takes her 16-year-old daughter to the doctor.
The doctor says, "Okay, Mrs. Jones, what's the problem?"
The mother says, "It's my daughter, Debbie. She keeps getting these cravings, she's putting on weight, and is sick most mornings."
The doctor gives Debbie a good examination, then turns to the mother and says, "Well, I don't know how to tell you this, but your Debbie is pregnant—about 4 months, would be my guess."
The mother says, "Pregnant?! She can't be, she has never ever been left alone with a man! Have you, Debbie?"
Debbie says, "No mother! I've never even kissed a man!"
The doctor walked over to the window and just stares out it. About five minutes pass and finally the mother says, "Is there something wrong out there doctor?"
The doctor replies, "No, not really, it's just that the last time anything like this happened, a star appeared in the east and three wise men came over the hill. I'll be darned if I'm going to miss it!"
Imagination rules the world!
—Napoleon Bonaparte
The real key to success in business is to take all the small
things that you know for a fact work—and do more of them,
more often. That, in a nutshell, is the real key to making it big in business.
—Andrew Wood
INTERNET HINTS & TIPS
CREATING QUESTION AND ANSWER FORMS
FOR YOUR WEB PAGES
So you want to quiz your visitors? Here's a JavaScript
code that can help you to easily create Q and A forms
for your web pages without using CGI scripts.
Another of Ben Franklin's prescriptions for moral perfection: "Order: Let all your things have their places. Let each part of your business have its time."
GUEST ARTICLE
"DO NOT FORGET" by Ed Evans
I sat in a movie theater watching "Schindler's List," and asked myself, "Why didn't the Jews fight back?"
Now I know why.
I sat in a movie theater, watching "Pearl Harbor" and asked myself, "Why weren't we prepared?"
Now I know why.
Civilized people cannot fathom, much less predict, the actions of evil people.
On September 11, dozens of capable airplane passengers allowed themselves to be overpowered by a handful of poorly armed terrorists, because they did not comprehend the depth of hatred that motivated their captors.
On September 11, thousands of innocent people were murdered because too many Americans naively reject the reality that some nations are dedicated to the dominance of others. Many political pundits, pacifists and media personnel want us to forget the carnage. They say we must focus on the bravery of the rescuers and ignore the cowardice of the killers. They implore us to understand the motivation of the perpetrators. Major television stations have announced they will assist the healing process by not replaying devastating footage of the planes crashing into the Twin Towers.
I will not be manipulated.
I will not pretend to understand.
I will not forget.
I will not forget the liberal media who abused freedom of the press to kick our country when it was vulnerable and hurting.
I will not forget that CBS anchor Dan Rather preceded President Bush's address to the nation with the snide remark, "No matter how you feel about him, he is still our president."
I will not forget that ABC TV anchor Peter Jennings questioned President Bush's motives for not returning immediately to Washington, DC and commented, "We're all pretty skeptical and cynical about Washington."
And I will not forget that ABC's Mark Halperin warned if reporters weren't informed of every little detail of this war, they aren't "likely—nor should they be expected—to show deference."
I will not isolate myself from my fellow Americans by pretending an attack on the USS Cole in Yemen was not an attack on the United States of America.
I will not forget the Clinton administration equipped Islamic terrorists and their supporters with the world's most sophisticated telecommunications equipment and encryption technology, thereby compromising America's ability to trace terrorist radio, cell phone, land lines, faxes and modem communications.
I will not be appeased with pointless, quick retaliatory strikes like those perfected by the previous administration.
I will not be comforted by "feel-good, do nothing" regulations like the silly "Have your bags been under your control?" question at the airport.
I will not be influenced by so called "antiwar demonstrators" who exploit the right of expression to chant anti-American obscenities.
I will not forget the moral victory handed the North Vietnamese by American war protesters who reviled and spat upon the returning soldiers, airmen, sailors and marines.
I will not be softened by the wishful thinking of pacifists who chose reassurance over reality.
I will embrace the wise words of Prime Minister Tony Blair who told Labor Party conference, "They have no moral inhibition on the slaughter of the innocent. If they could have murdered not 7,000 but 70,000, does anyone doubt they would have done so and rejoiced in it?
There is no compromise possible with such people, no meeting of minds, no point of understanding with such terror. Just a choice: defeat it or be defeated by it. And defeat it we must!"
I will force myself to:
-hear the weeping
-feel the helplessness
-imagine the terror
-sense the panic
-smell the burning flesh
-experience the loss
-remember the hatred.
I sat in a movie theater, watching "Private Ryan," and asked myself, "Where did they find the courage?"
Now I know.
We have no choice. Living without liberty is not living.
—Ed Evans, MGySgt., USMC (Ret.)
Not as lean, not as mean, but still a Marine.
Copy this, sent it out, and keep it going until every living American has read it and memorized it, so we don't make the same mistake again.
INSPIRATION
BILLBOARDS
New billboards are getting attention in Arizona. Some reported seeing one or two messages, but the newspaper listed all of them. Here's a list of all variations of the "God Speaks" billboards. The billboards are a simple black background with white text. No fine print or sponsoring organization
is included. These are awesome . . . enjoy.
Tell the kids I love them. —God
Let's meet at my house Sunday before the game. —God
C'mon over and bring the kids. —God
What part of "Thou Shalt Not . . . " didn't you understand?
—God
We need to talk. —God
Keep using my name in vain, I'll make rush hour longer.
—God
Loved the wedding, invite me to the marriage.
—God
That "Love Thy Neighbor" thing . . . I meant it.
—God
I love you and you and you and you and . . .
—God
Will the road you're on get you to my place?
—God
Follow me.
—God
Big bang theory, you've got to be kidding.
—God
My way is the highway.
—God
Need directions?
—God
You think it's hot here?
-God
Have you read my #1 best seller? There will be a test.
—God
Do you have any idea where you're going?
—God
(And my personal favorite . . .) Don't make me come down there.
—God
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