Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.
The publisher’s philosophy is that most learn faster by taking small bites, rather than large gulps. Small bites are chewed more thoroughly, swallowed, and digested more readily. Keeping that in mind, many features will be solo items. That way, you will not be bombarded or overwhelmed.
Publisher: Mary Wilkey
Volume 2 - Issue 23 - September 3, 2002
Published every Tuesday evening
Well, folks, another Labor Day has come and gone, and now it's time to get serious about this marketing business we're in. The kiddies are back in school, leaves are beginning to look for a final resting place on the ground, and a brisk new enthusiasm is arising to boost us into high gear. Let's go!
If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more everyone benefits from the ads. Thank you!
If you've missed any issues, you still can see them.
Just go to:
A smile from the Bible:Q. Which area of Palestine was especially wealthy? A. The area around Jordan. The banks were always overflowing.
CONTENTS:
Sponsor Ad
Ad Contest
Subscriber in the Spotlight
Feature Article
Today’s Chuckle
Today's English lesson
Marketing Mania
Internet Tips & Hints
Guest Article
Inspiration
Etcetera
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AD CONTEST
Results of last issue's ad contest: We did have a winner, who will be announced next week, at which time the ad contest also will resume. The above Top Sponsor Ad is a paid one.
CYCLE NEVER MORE PLEASANT
The following is a testimonial from an individual stating what results HE has experienced. No medical claims are implied, and we are not saying that the products discussed will cure the problems you have.
(The foregoing statement is required by the US Government, which should not be a substitute for your ability and right to think for yourself and make your own decisions!)
I used the Natural Balance Plus on the first day of my cycle, Friday night and early Saturday morning. My breasts were already very sore. After using it Friday night, my breasts did not feel as sore, and Saturday morning I used some more on my stomach. From that point on, I had no pain, no cramps, no soreness whatsoever. I have never had a more pleasant cycle than this past month in my entire life. I had not used the cream but those two times during my whole cycle.
I recommend this cream to every mother that I know that has a daughter who is just starting out because of the comfort that I had. I told my sisters that this cream is the best thing that has happened to me since my salvation! And that’s no lie.
—Sandra McCutcheon, Sumter SC
If you would like to see what has worked miracles in Sandra's life—and also get a free download of Jon Barron's book, "Lessons from the Miracle Doctors," go to:
If you would like to look into becoming a distributor, just go to this website:
Watch the 6-minute video presentation (it may take a few minutes to load). Fill out and submit the questionnaire at the end of the presentation.
Another of Ben Franklin's prescriptions for moral perfection:
Resolution: "Resolve to perform what you ought. Perform
without fail what you resolve."
SUBSCRIBER IN THE SPOTLIGHT
The first subscriber to submit his or her personal profile sharing with the rest of us all about who he/she is, background, family, location, interests, hobbies, goals, dreams, etc., will be spotlighted right here next issue—and yes, an email and/or URL may be included!
This week's Subscriber in the Spotlight is Ray Petersen.
My name is Ray Petersen, my wife is Norma, we have been
married 56 years. We are born again Christians and
live in Cascade, Idaho, which is about 90 miles north
of Boise.
We live on Lake Cascade, a 20-mile-long irrigation lake.
A nine-hole golf course is right across the street from
our home. We golf about three times a week, and
we walk the course, which has several hills—the
excercise is good for us.
We have two sons, one is a CPA and the other is
an attorney. Both our boys put themselves though
college. We think more kids could and should
do the same.
We have been active in our church, and I have
served on the board of the Senior Citizen Center
for eight years, and as chairman for six years.
Our hobbies are golfing, camping, and riding ATV's.
I spend a lot of time on the Internet. Norma will
not even look at the computer—other than that,
we both have very much the same interests.
The signature below is a free program that
I am promoting. If you want to make some
easy money just check it out—it is free to join.
It will make any club or organization a
great fund raiser.
We reap what we sow—or do we? Actually, we always reap much more than we sow. Think about it.
Oh, we reap in kind what we sow, all right. However, we reap not ONLY in kind, but—like the stone tossed into the pond—the ripples reverberate incalculably.
The point is, before we sow anything, we have to consider, not only what we hope to reap, but all those little ripples that will be reaping many side effects, much like drugs—prescription or illegal.
Ever read one of those whole-page ads for any given drug in Reader's Digest? Most people will skip right over the next two whole pages of miniscule print that follow those ads, in which is revealed the multifarious side effects of ingesting the subject drug. (To digress a moment: I have a nurse sister-in-law, who picks apart with a fine-tooth comb any natural substance that I tell her about, yet she will swallow anything [literally] a medical doctor writes a prescription for, even though that substance is synthetic, was promoted to the doctor by a pharmaceutical sales rep, and has numerous known—and acknowledged—side effects.)
Now you want an example. And you shall have one.
Let's use a rather graphic example, as I believe most people retain learning better by that which is most dramatic.
A single woman gets pregnant. Intentional or not, there will be many ripples to consider.
Say she chooses to carry the baby to term and then relinquish parenthood. She is close friends with a married couple who are unable to have children and are waiting to adopt a newborn.
She makes the decision to give her baby to this couple.
First of all, the mere decision to carry her baby to term is going to affect not only her, but her family (assuming that she has one), and each member of that family will have different feelings about the whole matter. Perhaps not in this extremely
liberal society in which we find ourselves in America today, but years ago she may have been ostracized from part or all of her family.
Then, in deciding to bestow her baby upon a childless couple, instead of taking responsibility for her child herself, she may be condemned in another way. Certain family members may feel deprived of a relationship with the child. Resentment may build up, rifts may arise.
The child's biological father may wish to have a say in the matter. And when he learns of the proposed adoption plan and the identity of the chosen parents, that could create additional issues . . . ripples.
Since the mother is close to the adoptive couple, an ongoing relationship is almost certain. And more ripples thus are possible, if not probable.
As the child grows up, he may become curious about his parentage, and . . . more ripples may arise.
And so it goes down through the years . . . ripple-wise.
So the woman who originally sowed the seed has created an indefinite ripple cycle for many people.
Turn this whole thing around now and apply it to marketing. Sow your seeds all around. Sometimes you can't tell if they are falling on fallow ground, stony ground, fertile soil, or what. But if you sow enough of them, often enough, eventually many of them will take root. And those are the ones that will create the ripples. And if you have sown good seed, they will be good ripples . . . and, my friend, you can make a good living from these ripples.
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Feel free to reprint the above article with this info intact: Article penned by Mary Wilkey, publisher of 'elf Expressions Ezine: http://elfexpressionsezine.com
What book has the story of a man asking for the one he loves to comes down from the place where the lions dwell?
ANSWER: Song of Solomon 4:8 "Come with me from Lebanon, my spouse, with me from Lebanon: look from the top of Amana, from the top of Shenir and Hermon, from the lions' dens, from the mountains of the leopards."
"Why not?" is a slogan for an interesting life.
—Mason Cooley
TODAY'S CHUCKLE
THREE LITTLE PIGS
The mind of a six-year-old is a wonderful thing!!
First Grade . . . true story . . .
One day the first grade teacher was reading the story of the Three Little Pigs to her class. She came to the part of the story where the first pig was trying to accumulate the building materials for his home.
She read, " . . . and so the pig went up to the man
with the wheelbarrow full of straw and said, 'Pardon me sir,
but may I have some of that straw to build my house?'"
The teacher paused then asked the class,
"And what do you think that man said?"
One little boy raised his hand and said,
"I think he said "'Holy #%*&! A talking pig!'"
The teacher was unable to resume for the next ten minutes.
Most people don't aim too high and miss; they aim too low and hit.
—Bob Moawad
TODAY'S ENGLISH LESSON
Seeing the same elementary mistakes over and over again has prompted this publisher to write an English lesson each issue.
Ever seen "anyway" as one word and then as two somewhere else and wonder which is correct?
When "anyway" can be used interchangeably with "anyhow," then you know it should be one word. (Let's do it anyway—despite the consequences.)
When "any way" can be used interchangeably with "any which way" or any old way," then you know it should be two words. (Let's do it any old way—it doesn't matter.)
Reminder: We offer a reasonably priced editing/proofreading service for articles or even entire ezines. Just email: editingservice@elfexpressionsezine.com
MARKETING MANIA
We pray that Donna will be back next week with her regular column, as she continues to cope with the loss of her mother.
When one door closes another door opens; but we often look so longingly and so regretfully upon the door that closed, that we fail to see the one that has opened for us.
—Helen Keller
INTERNET HINTS & TIPS
BACKGROUND CHANGE ONLY ON MOUSEOVER
The resource presented here is fairly simple. It will give
spice to your page.
When someone moves his mouse over a selected text
with the code embedded on it, the color of your background
changes accordingly to your preferred color. And when the
mouse is out of the text, the background changes back to
its original color.
Above all else, seek a game worth playing—and play it as if your entire life and sanity depends on it . . . for it does!—Edward DeRopp
Don't complain about the thorns on the roses. Rejoice that there are roses on the thorns.
—Dave Batchelor
GUEST ARTICLE
TECHNICAL TOPIC: SPYWARE
NOTE TO MY READERS: The following was sent to me by CoreComm, my ISP, and I believe it would behoove everyone to be aware of exactly what this Spyware thing is all about.
Spyware is "Internet jargon" for Advertising Supported software or Adware. Adware provides a new way to make money from a software product, rather than selling it. If you have ever used a file sharing program like KaZaA, iMesh and Bearshare, or any download software like Go!zilla, Download Minder, or BonziBuddy, then you have encountered Spyware. There are several large media companies that offer programmers money to place banner ads in their products. This way, you don't have to pay for the software, but the developers still get paid.
Spyware is not an illegal type of software. There are certain issues that a privacy oriented user may object to and therefore prefer not to use the product. This involves the tracking and sending of data and statistics of the user's PC and the use of your Internet connection in the background.
While legitimate Adware companies will disclose the nature of data that is collected and transmitted in their privacy statement, there is almost no way for the user to actually control what data is being sent. The technology is capable of sending much more than just banner statistics, and this is why many people feel uncomfortable with the idea.
How does Spyware affect you?
When you download free software, before it installs, it will ask you to accept its user agreement. In that agreement are the accesses you are granting to the company, and/or software you are allowing to install, and/or the items on your machine you are allowing them to monitor. If you accept the agreement without reading it, you can open your computer to anything. Be sure to read the agreements that come with software so you know what you are installing.
Spyware has two great uses. It allows free programming to exist. Programmers have an alternative to marketing their product. They can make a deal with an advertising company and the end user (you) can enjoy the product for free. Secondly it will allow you to have products marketed to your interests. If you are surfing the web looking for cars, you may notice that the banners you see suddenly switch to car ads. It is a much more effective way to match customers with products.
The downside of Spyware is that the software installs additional tracking software on your system, which uses your Internet connection and reports statistical data to the advertising server. While according to the privacy policies of the companies, there will be no sensitive or identifying data collected from your system and you shall remain anonymous, it still remains the fact, that you have a "live" server sitting on your PC that is sending information about you and your surfing habits to a remote location. This may cause you to experience a slower connection over a modem.
Often these components of Spyware can interfere with the normal operation of your machine even after the Spyware is removed. Keep in mind that millions of people are using programs that support Spyware products and are not concerned about the privacy hype. In fact, some Spyware programs are among the most popular downloads on the Internet.
Whether Spyware is good or bad is up to you. If you choose that free programs are worth someone watching your Internet habits then feel free to download any free software. If you find the banners annoying, there is usually an option to remove them (usually by paying for the registered program).
By the way, if you're unfamiliar with CoreComm, they are a great ISP, hardly ever down, great tech support, and now it's even better, as they have just added CoreComm Defender, which prevents any viruses from being downloaded into your mailbox.
Virus infections spread through email messages is now the most common method of virus infection. For just $2.00 per month, you can protect your email account from receiving messages infected with viruses—automatically, with no effort on your part!
The Defender service will scan and destroy email messages with known viruses, and it will send you an email message notifying you of its actions. Plus, it sends a notification back to the sender so that they can take the appropriate measures to remove the virus.
To add CoreComm Defender to your account, please call 1-888-747-4638 or email info@core.com.
The most frequently asked question about this service is, why would I need Defender if I already have Norton, McAfee, etc.?
I have desktop virus protection (e.g. Norton, McAfee), why would I need CoreComm Defender?
Answer: While it is very important to have up-to-date virus protection at the desktop level, virus and worm infection points are continuously changing, and the majority of them are being spread via email. CoreComm Defender adds another line of defense. In addition, the CoreComm Defender service is current, works 24 hours a day, and requires no investment in hardware, software, or training. CoreComm Defender does all the work behind the scenes, so you won't have to.
NOTE: Your 'elf does NOT receive a penny for publicizing this program. I just think it's a good idea!
INSPIRATION
IT DEPENDS WHO'S HANDS IT'S IN
A basketball in my hands is worth about $19.
A basketball in Michael Jordan's
hands is worth about $33 million.
It depends whose hands it's in.
A baseball in my hands is worth about $6.
A baseball in Mark McGuire's hands is worth $19 million.
It depends on whose hands it's in.
A tennis racket is useless in my hands.
A tennis racket in Venus Williams'
hands is a championship winning one . . .
It depends whose hands it's in.
A rod in my hands will keep away a wild animal.
A rod in Moses' hands will part the mighty sea.
It depends whose hands it's in.
A sling shot in my hands is a kid's toy
A sling shot in David's hand is a mighty weapon.
It depends whose hands it's in.
Two fish and 5 loaves of bread in my
hands is a couple of fish sandwiches.
Two fish and 5 loaves of bread in
God's hands will feed thousands.
It depends whose hands it's in.
Nails in my hands might produce a birdhouse
Nails in Jesus Christ's hands will
produce salvation for the entire world.
It depends whose hands it's in.
As you see now it depends whose hands it's in.
So put your concerns, your worries, your fears,
your hopes, your dreams, your families and your
relationships in God's hands because . . .
It depends whose hands it's in.
This message is now in your hands.
What will YOU do with it?
It depends who's hands it's in.
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