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'elf Express Extra

Get Hold of Your Elf!

“Get hold of your ‘elf!”


Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.

The publisher’s philosophy is that most learn faster by taking small bites, rather than large gulps. Small bites are chewed more thoroughly, swallowed, and digested more readily. That way, you will not be bombarded or overwhelmed.



Publisher: Mary Wilkey
Volume 2 - Issue 25XX - September 21, 2002
Regular issue published every Tuesday evening


Hi, readers. Hope you're hanging in here with me as I send out a few extra issues to accommodate everyone's classified ads. Again, I'm asking for constructive suggestions as to how else to handle this ongoing problem. As your 'elf publications have grown from a humble 50-some starting out to nearly 2,100, this problem needs to be addressed, and soon!

Let me throw some thoughts out to you to start your creative juices flowing: I've thought about instituting a very low ($1.00) paid-ad program, where the ones who pay would be given first priority to have their ads published sooner. Other ads, including those for new subscribers, still would be free but be published on the same basis as is done now, which is first-come, first-served.

Let me have your feedback on this, and in the next week or so I'll put together a little program for you to vote on. Many thanks for your continued encouragement and support.

****************************************

We would like to welcome all our new subscribers from 10Dollars20Ads.com at
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To have your ad placed in this ezine, click on the link above.



In Remembrance of
September 11, 2001


Smile!

If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more everyone benefits from the ads. Thank you!

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Signature



 

Although the world is full of suffering,
it is full also of the overcoming of it.

—Helen Keller



CONTENTS:

Sponsor Ad
Guest Article
Today’s Chuckle
Internet Tips & Hints
Guest Article
Inspiration
Etcetera


LESSONS FROM THE MIRACLE DOCTORS—AN EXCERPT


My friends, as you know if you're a regular reader, this is where I usually publish a testimonial of someone whose life has been changed dramatically by Healing America's awesome products. However, I think the time has now come to start publishing some tidbits that I've extracted directly from Jon Barron's most enlightening book, "Lessons From the Miracle Doctors," in case you haven't taken the time to download (and read) it. This is life-changing information that anyone and everyone can use, if not for themselves, then for a loved one.

However, I need to preface this excerpt by saying what the author always says: "There is no magic bullet." So don't expect one. The wisdom contained in this book is built upon the premise that, in order to optimize your health, you first have to raise your baseline of health.

Now, remember this: You can be a very sick puppy and not even know it until you have a major crisis. Usually, however, anyone who is not experiencing one or more negative symptoms (which are our indicators that something is wrong somewhere), is somewhere close to optimum health. If that is not you, you need to address the issue of raising your baseline of health to get it closer to the optimum—before it deteriorates any more and approaches no health at all . . . !

Many of the therapies in the book cost nothing to implement, and some use agents that Healing America doesn't sell, so don't think this is all about money. It's not. Wellness is an area of knowledge that my husband and I have always loved to share with others.

That said, here is your first excerpt, and it concerns digestive enzymes:

An Experiment

"There is a fun experiment you can perform (that will work with any good digestive enzyme formula) and that will actually let you see the benefit of enzyme supplementation in just a few minutes.

1—Make two bowls of INSTANT oatmeal.

2—Crush and mix the contents of a couple of digesive enzyme capsules into just one of the bowls of oatmeal.

3—Wait 45 minutes.

4—Now check. If the formula you are using is any good, there should be a pronouunced difference in the two bowls. The untreated bowl should be as expected: a congealed, lumpy, stick to your ribs consistency.

The bowl with the enzymes, however, will look quite different. It will be "digested" and have the consistency of watery gruel. Which oatmeal would you rather have work through your body: the one that's stuck to the bowl like cement, or the enzyme bowl that's predigested? Which oatmeal do you think is less stressful to digest?"

Find the above on page 32 of the book.

To get YOUR FREE download of Jon Barron's book, "Lessons from the Miracle Doctors," go to:

http://goodbody.healingamerica.com
The only company in the world with scalar enhanced products!

If you would like to look into becoming a distributor, just go to this website: Watch the 6-minute video presentation (it may take a few minutes to load). Fill out and submit the questionnaire at the end of the presentation. Very shortly then, you will be contacted to determine if you qualify for our program.



GUEST ARTICLE


FROM "FANZINE" TO "EZINE"—A BRIEF HISTORY OF EZINES!
by Michael Green

Maybe it shouldn't come as a big surprise, but most people out there don't actually know what we mean when we casually utter the word "EZine."

So let's cut to the chase . . . an EZine is in fact an electronically delivered newsletter. And that means that it is usually delivered by email.

Whew! That was sure simple!

But if understanding EZines is straightforward enough, then appreciating the origin of the word EZine is anything but a piece of cake!

SO WHERE WAS THE TERM "EZINE" BORN?

Well the most popular school of thought is that "EZine" is in fact short for the words "Electronic" and "magaZINE." Put them together and you get "EZine."

Yet, although this has become the almost universally accepted explanation, it probably ISN'T actually true!

For one thing, we've just explained that an EZine is an Electronic Newsletter, NOT an Electronic Magazine. And of course the "Z" that comes from the word "magaZine," doesn't even exist in the word "newsletter."

So the reality is that there must have been another explanation for the creation of this new word in our dictionary. Here's a rival theory:

WAY BACK IN TIME CAME THE HUMBLE "FANZINE."

A fanzine was a publication with a small number of subscribers - (perhaps from 5 - 1,000). Fanzines were targeted publications geared towards specific interests like: SciFi, Fantasy and Football clubs. They were frequently run by committed supporters, and the small-time, close knit style of the fans would often contribute to a cult-like status for their printed publications.

Those printed publications were called "FanZines," but were frequently referred to as "Zines" instead.

MOST EZINES ARE BASED AROUND SPECIFIC INTEREST GROUPS.

Back to the modern day, and most EZines are based around specific interest groups, just like the Zines once were.

Adding an "E" on the beginning brings us to the word EZine, and this offers us a much more logical explanation for the creation of this new word in the English language.

EZINES ARE MORE ABOUT PROFIT THAN FANZINES EVER WERE.

The proliferation in the number of EZines has been dramatic. My best estimate, based on researching and counting directories of EZines, is that there are now in excess of 500,000 different EZine titles out there.

And the reason for the variety of EZines is blindingly obvious: "It's inexpensive to become an EZine editor and publisher."

Having said that it's cheap to get into the market of publishing EZines, most people underestimate the immense amount of effort involved in publishing on a weekly, monthly or, on occasion, daily basis. EZines can be hard work to produce at high quality—all the time.

And my research has revealed that the purpose of EZines has shifted, too.

Whereas EZines were originally published in the FanZine tradition (enthusiasts writing about a subject they love), nowadays most EZines are published for PROFIT.

SAVVY EDITORS KNOW THERE'S MONEY TO BE MADE.

You see, people have realized that an opt-in EZine publication can not only pay for itself, but it can also generate very significant levels of income for their owners through the promotion of online products and services in particular. Savvy editors know that their personal endorsement for a third-party product can net a rich return from a loyal EZine readership.

So while the origin of the word EZine may still be shrouded in mystery, the current day purpose of many EZines isn't. And the best EZines of all provide rich content to their readership and a welcome source of income to their owners.

Good luck with your own Ezine,
Michael Green, Ezine & Newsletter Expert

=============================================

The writer, Michael Green, is an acknowledged expert in Newsletter and Ezine publishing. He has created a toolkit to assist budding EZine editors to develop their own money-making Newsletters. Michael's "Easy Ezine Toolkit" provides step-by-step guidance for establishing your own successful EZine and shows you how to turn it into a money-making venture.

To create your own great Ezine now click here . . .
http://www.the-road-to-success.com/cg/eetool.html
AOL

Michael also has "How To Write a Newsletter Toolkit,"
which is a must for anyone who produces a newsletter.
Click here . . .
http://www.the-road-to-success.com/cg/hwntool.html
AOL




Selling is a transference of emotions . . .
Let them feel it!!

—Terence Storm



 

A BIBLE RIDDLE

Who was once accused of being the leader of 4,000 killers?

ANSWER: Paul, as found in Acts 21:37 & 38, "And as Paul was to be led into the castle, he said unto the chief captain, May I speak unto thee? Who said, Canst thou speak Greek? Art not thou that Egyptian, which before these days madest an uproar, and leddest out into the wilderness four thousand men that were murderers?"





Fail your way to the top!

—Alan R. Bechtold




TODAY'S CHUCKLE


CLASSIFIED SECTIONS OF CITY NEWSPAPERS ARE A HOOT!

Tired of cleaning yourself? Let me do it.

Vacation Special: have your home exterminated.

Get rid of aunts. Zap does the job in 24 hours.

Toaster: A gift that every member of the family appreciates. Automatically burns toast.

For Rent: 6 room hated apartment.

Man, honest. Will take anything.

Used Cars: Why go elsewhere to be cheated? Come here first.

Christmas tag sale. Handmade gifts for the hard to find person.

Wanted: Hair cutter. Excellent growth potential.

Wanted. Man to take care of cow that does not smoke or drink.

Our bikinis are exciting. They are simply the tops.

Wanted. Widower with school age children requires person to assume general housekeeping duties. Must be capable of contributing to growth of family.

And now, the Superstore unequaled in size, unmatched in variety, unrivaled inconvenience.

We will oil your sewing machine and adjust tension in your home for $1.00.



If you live to be a hundred, I want to live to be a hundred minus one day, so I never have to live without you.

—Winnie the Pooh





True friendship is like sound health;
the value of it is seldom known until it is lost.

—Charles Caleb Colton



INTERNET HINTS & TIPS


DIRECTIONAL BUTTONS

This effect is practically unused. Six lines of HTML give you back and forward buttons that act exactly like the ones in your web browser. This script is best used in frames where one frame is the "menu." It makes your users feel more secure when they know they can go back.

http://www.resource-a-day.net/resources/dbut/
AOL users click here





Friends are God's way of taking care of us.





Friendship is one mind in two bodies.

—Mencius



GUEST ARTICLE



MARKETING TO THE WORLD
(Don't Shoot Yourself in the Foot, America)
by Gordon Froyland-Mills

While the internet is an international phenomenon, it has been led and, to a large degree, dominated by the U.S. (the rest of us are running fast to catch up ;-), but by its very nature it is international!

So when composing your online ads, and especially when mailing your downline, don't—don't—DO NOT pitch them as if you are talking to your fellow Americans!! (You would be surprised how often I see this.)

Coming from such a dominant culture, it may be difficult to understand just how INFURIATING and ALIENATING it is to receive "International Opportunities" in your mailbox that are available only in the U.S.! Don't do this!!!

For example, a solo ad recently landed in my mailbox for a new "international" I.S.P. which had recently gone M.L.M. Sounded like a good idea, so I clicked on the link and spent half an hour of my time checking it out. Only to discover that by "international" they meant the U.S, Canada, and the Virgin Islands!!!

Not a lot of good to me here in Australia!

In fact, I have made it a point to opt out of ANY programme or publication that does this kind of thing, and I'm sure I am not the only one!

So don't shoot yourself in the foot America! You will never know just how many valuable contacts you will lose this way.

Happy Marketing
©2002, Gordon Froyland-Mills

************************

ABOUT the AUTHOR

Gordon Froyland-Mills is an Australian based Netrepreneur Who specialises in providing the best resources regarding e-commerce, with a truly international angle—The best virus and firewall protection—How to Indentify the latest scams—The Best way to keep your computer free of Spyware and Scumware—Free eBooks that most others charge for—and Free advice, untainted by hype, from a standpoint of integrity!

You can contact Gordon at
freetraining@iprimus.com.au
or simply go to his website and see for yourself!
http://www.4freetraining.com



INSPIRATION


THE GREATEST DISCOVERY

When the late Dr. Charels Steinmetz, research scientist for General Electric Laboratories, was asked in what department of science the greatest discoveries would be made in the next fifty years, Dr. Steinmetz replied:

"I think the greatest discovery will be made along spiritual lines. Here is a force which history clearly teaches has been the greatest power in the development of man and history. Yet we have been merely playing with it and have never seriously studied it, as we have the physical forces.

"Someday people will learn that material things do not bring happiness, and are of little use in making men and women creative and powerful. The scientists of the world will turn their laboratories over to the study of God, PRAYER, and the spiritual forces which have, as yet, hardly been scratched. When this day comes, the world will see more advancement in one generation than it has in the past four."




ETCETERA

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