Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.
The publisher’s philosophy is that most learn faster by taking small bites, rather than large gulps. Small bites are chewed more thoroughly, swallowed, and digested more readily. Keeping that in mind, many features will be solo items. That way, you will not be bombarded or overwhelmed.
Publisher: Mary Wilkey
Volume 2 - Issue 27 - October 1, 2002
Published every Tuesday evening
Welcome, all! And again, in case you missed the announcement last week, very briefly, you now can get a PRIORITIZED classified ad for just a dollar. What that does is to jump your ad to or near the TOP of the queue, ahead of the totally free ones, instead of being delayed because of the huge number of ads in the queue. To get a PRIORITIZED classified, scroll to the ETCETERA section below and click on the PayPal button designated for the prioritized ads.
If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more everyone benefits from the ads. Thank you!
If you've missed any issues, you still can see them.
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Sponsor Ad
Ad Contest
Subscriber in the Spotlight
Feature Article
Today’s Chuckle
Today's English lesson
Marketing Mania
Internet Tips & Hints
Guest Article
Inspiration
Etcetera
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For our subscribers only: Be first to submit the correct answer to the following question and receive the next available top sponsor ad FREE! Here is the question:
What was the first action ever recorded on motion picture film?
The following is a testimonial from an individual stating what results SHE has experienced. No medical claims are implied, and we are not saying that the products discussed will cure the problems you have.
(The foregoing statement is required by the US Government, which should not be a substitute for your ability and right to think for yourself and make your own decisions!)
I no longer need to take Premarin after having to take it for 45 years to prevent hot flashes and night sweats. To me, that is remarkable. The progesterone cream did the trick!
Taking the minerals has caused my hair to darken! I used to have almost black hair, and then it gradually became a beautiful silver. Then I heard that silver hair might indicate a lack of minerals, so I began to take the minerals. It took several months before I began to notice I felt better, but I also saw my hair begin to darken! It is now a beautiful pewter color with lots of black highlights. Who knows, it might get back to its original color!
The Immunity Plus and Flu Buster are healing the infection I have had in my bronchial tubes and lungs ever since I was in a fire and suffered a lot of damage from smoke inhalation.
Blessings to all of you.
—Geneva Hickman
If you would like to see what has worked miracles in Geneva's life—and also get a free download of Jon Barron's book, "Lessons from the Miracle Doctors," go to:
If you would like to look into becoming a distributor, just go to this website:
Watch the 6-minute video presentation (it may take a few minutes to load). Fill out and submit the questionnaire at the end of the presentation. Very shortly then, you will be contacted one time to determine if you qualify for our program.
Success is largely a matter of hanging on after others have let go.
—William Feather
SUBSCRIBER IN THE SPOTLIGHT
The first subscriber to submit his or her personal profile sharing with the rest of us all about who he/she is, background, family, location, interests, hobbies, goals, dreams, etc., will be spotlighted right here next issue—and yes, an email and/or URL may be included!
This week's Subscriber in the Spotlight is LaFawn Brooks .
I live in a pretty little town, high up
in the mountains, 7,500 feet up. We have very short
summers and long winters. Usually a lot of snow.
Our little town is in the bottom corner of
Oregon, bordering Nevada on one side and California on
the other. We have deer, wolves, and lots of mountain
lions. One likes to visit our street sometimes.
I live alone with my Siberian Husky, my little baby
Chihuahua, and my kitty.
I worked in a molding mill (for people who don't
know, that is where they make the wood trim that goes in the
house). Then I became disabled and can
no longer do that kind of work.
So because I was sitting around the house with nothing to do but talk to my babies, my son made a computer for me. I discovered that was right up my alley—I really liked it, and then I discovered the internet, and it really got fun. I was a nervous wreck at first and just played games and surfed.
Then I thought I would try marketing, found out it wasn't as easy as I thought, and that I needed to learn a lot more
about how to market and run the computer, but it's still
fun to learn.
And I was so surprised at how many really
nice people there are out there in cyberland.
It never stops to amaze me how many things are on
the internet, and it seems to bring the whole world closer
together.
That's about all there is of me to tell. So
have a happy day and good luck to everybody.
All great achievements require time.—David Joseph Schwartz
FEATURE ARTICLE
HELPING PEOPLE
Recently, I was asked to evaluate the first draft of a would-be publisher's flagship issue, and I did so—trying to be as kind as possible and still be honest. One of my suggestions was that she should be absolutely sure that personal names are spelled correctly, after catching several misspelled.
Helping people is something I enjoy doing, especially when it's about publishing or putting together an ezine, because I had such wonderful, giving help when I first started out.
The little gal whose efforts I critiqued, within a day or two, then sent out her (supposedly) completed first issue.
After receiving it, I made some additional suggestions, among which was to reiterate one of the original suggestions I'd made (and which had been ignored) to get personal names right. She'd featured me in a "spotlight" area and had spelled both my personal name and the name of my ezine incorrectly.
It took quite a chunk of my time to critique her efforts both times, and I was glad to give her my time. On the other hand, I feel that, if you ask someone for advice, the least you can do is to implement that advice, especially when it is so simple a thing to do as an elementary correction.
In my opinion, this would-be publisher was in too much of a hurry just to put something out there, instead of being more properly concerned about putting out quality. There is certainly enough junk out in cyberspace, without deliberately adding to it.
And if you expect honest advice, be prepared to take it and not get your feelings ruffled. Realize that as soon as you start publishing, you become vulnerable to all sorts of criticism and cranks. It comes with the territory.
So my general advice to anyone starting out in this field is to put your best foot forward—and then not to shoot yourself in that foot!
And for heaven's sake, if you go to the trouble of asking for advice, be conscientious enough to take it, especially on the no-brainer stuff!
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Feel free to reprint the above article with this info intact: Article penned by Mary Wilkey, publisher of 'elf Expressions Ezine: http://elfexpressionsezine.com
Calculate (in years) the time between the exodus of God's people from the land ruled by the Pharaohs the start of the temple's construction by the son of the wife of Uriah.
ANSWER: 480 years as found in 1 Kings 6:1 "And it came to pass in the four hundred and eightieth year after the children
of Israel were come out of the land of Egypt, in the fourth year of Solomon's reign over Israel, in the month Zif, which is the second month, that he began to build the house of the LORD."
Opportunity . . . often it comes disguised in the form of misfortune or temporary defeat.
—Napoleon Hill
TODAY'S CHUCKLE
HAPPILY MARRIED?
There was a middle-aged guy who bought a brand new Mercedes
convertible SLK. He took off down the road, flooring it up
to 80 mph, and he enjoyed the wind blowing through what little
hair he had left on his head. "This is great," he thought and
floored it some more. Then he noticed a Florida Highway Patrol Trooper in his rear-view mirror, blue lights flashing and siren blasting.
"I can get away from him with no problem," thought the man,
and he floored it some more and flew down the road at over
100 mph. Then he thought, "What am I doing? I'm too old for
this kind of thing," and pulled over to the side of the road
and waited for the state trooper to catch up with him.
The Trooper pulled in behind the Mercedes and walked up to the
man. "Sir," he said looking at his watch, "My shift ends in 30
minutes, and today is Friday the 13th. If you can give me a
reason why you were speeding that I've never heard before,
I'll let you go."
The man looked back at the trooper and said, "Last week my wife
ran off with a state trooper, and I thought you were bringing
her back." The trooper said, "Have a nice day."
Habit is stronger than reason.
—George Santayana
TODAY'S ENGLISH LESSON
Seeing the same elementary mistakes over and over again has prompted this publisher to write an English lesson each issue.
People, I've sounded off on this one before, but from what I've been seeing all over the 'net, it sorely needs to be addressed again. PUH-LEEZE: Learn the difference between "it's" and "its."
"It's" is a contraction. A contraction is a kind of shorthand for two words, in this case, "it is."
"Its" is a personal pronoun. It is used to designate ownership. Example: The dog scratched its back. Use "its" when you could substitute (in this case, at least), "his" or "her."
Reminder: We offer a reasonably priced editing/proofreading service for articles or even entire ezines. Just email: editingservice@elfexpressionsezine.com
MARKETING MANIA
CONJURE UP A SIGNATURE FILE! SAY WHAT?
Featuring Donna Sweat, weekly columnist, and publisher of
Dee's Helpful Info. and A Real Home Business Newsletter.
Last time I used keywords and headlines to create your own custom ad . . .
Let's see . . . let's try conjuring up a signature file for your email program. What is that, you ask? Well, that's the bit of text at the end of every email that sells yourself . . . well
not you, but whatever it is that you do.
If you write letters or answer emails and you are promoting
a program or two, or perhaps a few more, you have to put those in
your email signature file.
Simply open up your favorite textpad, wordpad, or notepad,
and whip it up! Save as "my signature" file, go into your email
program, and add it to the end of your emails.
Use your name, address or email, website url, and some ad
text. Your basic signature!
Jane Doe
Publisher/Editor
Associated Document Ezine
Doe Run Associates
http://www.doerunassoc.come
mailto:jdoe@user.com
Let's add an ad! Rhyming is fun!!
Promote the running of your doe! Sign up for Associated Document Erin and catch your Doe!
http://www.catchyourdoe.com
Well, you get the idea . . . play around and have some fun!
Be sure to separate the ads and/or text paragraphs with a
===== or a -----, maybe a $$$$$ or *****, formatted to 60
characters.
Now every person that you send a bit of gossip or biz letter
to will see what you have to offer and maybe become a
customer, all because of Jane Doe catching her doe! LOL!
Hope you got a laugh and learned a new trick, too!
When you need to present information on your site,
you should consider this script. Appropriately named
the Headliner, it presents a number of messages to
your visitors in many different formats including a
simple scroll, typewriter, expand, and just static text.
Each message, when clicked, can take the visitor to a
different URL! This script is really great . . . check it out!
A single conversation with a wise man is worth a month's study of books.—Chinese proverb
A bigshot is just a little shot that kept on a'shootin'!
—Terence Storm
GUEST ARTICLE
WHAT MAKES IT HARD TO CHANGE? by Dave Junno
Many of us have been given news by our doctors that we need to
make some lifestyle changes to ensure continued good health.
These changes can include:
· Losing weight
· Exercising more
· Stopping smoking
· Reducing stress in our lives
· Reducing drinking
All of these are great suggestions and could improve our health.
The problem is most of us are not ready to make these changes
just because we hear they are helpful.
Prochaska, Norcross and DiClemente, in their book,
Changing For Good, cite research that only 20%
of the people needing to make changes in areas like those
mentioned above are ready to do it.
Why might that be?
There are a number of reasons we might not be ready to make
a change to improve our health. Here are just a few:
· We do not see it as a problem.
· We see a problem but are not sure what to do to help.
· We fear that we won't be able to make the
the necessary
changes and don't want to risk failure.
· We have tried before unsuccessfully, so are
discouraged and
feel we can not make the
necessary changes.
These are just a few reasons. The bottom line is they all lead
to the same result—doing nothing.
What can you do if you are feeling any of the above?
One thing is to remind yourself that just because you are not
ready to make choices now to live a healthier lifestyle, does
not mean you will not be able to make the changes in the future.
Most of us go through a period of time when we are not ready to make changes we know are important. Use this time to learn about the problem you are facing and what might be helpful to address it. In the case of lowering cholesterol for example, find out more about it, and why it is important to reduce it.
Giving yourself permission to take some time before moving into action is important. Moving into taking action before you have prepared yourself can reduce your chances of success. So take some time. It is not that you are not going to take action,
it is just that you are not ready—yet!
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Dave Junno Psy.D. is a clinical psychologist and
author of Lowering High Cholesterol and Reducing
Your Risk of Heart Disease—READY OR NOT!
Be thankful for the wife who says it's hot dogs tonight. She is home with me not with someone else.
For the husband who is on the sofa who is being a couch potato. He is home with me and not out at some bar.
For the teenager who is complaining about doing the dishes, because that means she is at home, not on the streets.
For the taxes that I pay, because it means that I am employed.
For the mess to clean after a party, because it means that I have been surrounded by friends.
For the clothes that fit a little too snug, because it means I have enough to eat.
For my shadow that watches me work, because it means I am in the sunshine.
For the lawn that needs mowing, windows that need cleaning, and
gutters that need fixing, because it means I have a home.
For all the complaining I hear about government, because it means that we have freedom of speech.
For the parking spot I find at the far end of the parking lot, because it means I am capable of walking and that I have been blessed with transportation.
For the lady behind me in church that sings off key, because it means that I can hear.
For the pile of laundry and ironing, because it means I have clothes to wear.
For weariness and aching muscles at the end of the day, because it means I have been capable of hard work.
For the alarm that goes off in the early morning hours, because it means that I am alive.
And finally . . . for too much email, because it means I have friends who are thinking of me.
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