"'elf Express Extra"

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'elf Express Extra
Get Hold of Your Elf!

"Get hold of your 'elf!"

Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.

Publisher: Mary Wilkey
Volume 2 - Issue 30XX - October 26, 2002
Regular issue published every Tuesday

Well, we're about to float away here in southwestern Ohio—hope it's a bit brighter wherever you are, dear reader.

Just a reminder—your 'elf is having a first-ever AD SALE! That's right . . . if you've ever been thinking about placing a paid ad in this ezine, now's the time. The October FEEL-GOOD sale gives you a SOLO, a TOP SPONSOR AD, and five (5) PRIORITIZED classifieds (they jump to the top of the heap) for the regular price of a SOLO!

Yes! For only $25, you get the whole shebang. A $40 value! But only until the last day of this month, so don't delay. Scroll to the ETCETERA section toward the end of this issue and click on the appropriate PayPal button—or go to http://paypal.com and pay my special address, doriself@yahoo.com. Takes only a minute—and then don't forget to come back again! :-)

We would like to welcome all our new subscribers from 10Dollars20Ads.com at
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To have your ad placed in this ezine, click on the link above.

In Remembrance of
September 11, 2001

If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more everyone benefits from the ads. Thank you!

If you've missed any issues, you still can see them. Just go to:
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Glory is fleeting, but obscurity is forever.
—Napoleon Bonaparte (1769-1821)

CONTENTS:
Sponsor Ad
Guest Article
Today’s Chuckle
Internet Tips & Hints
Guest Article
Inspiration
Etcetera

SPONSOR AD

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"Certainly, the quality of the herbs used in a tincture (highly concentrated liquid herbal formulation) is fundamental to its effectiveness . . . how a tincture if made is of equal importance.
It has been known for centuries that if you time the "brewing" of a tincture to the phases of the moon, the resulting tincture is stronger. Specifically, if you start your tincture on the new moon and squeeze it on the full moon, it will be 10-15% stronger . . . no one has ever known why it works.
Incidentally, no commercial manufacturer "brews to the moon," because it takes too long (30 days). Virtually all commercial manufacturers use a 3 or 4 day brewing process.
Recently, a remarkable discovery was made . . . I hit upon the actual principle behind "moon phase brewing . . . an idea for how we could duplicate the "moon" effect when brewing tinctures—independent of the moon itself, and in less time (the "Barron Effect") . . . at a strength dozens of times stronger than the moon itself. The net result is herbal tinctures that are 50-100% stronger than anything the world has ever seen before.
And not only are they stronger in the sense that the process produces more extract from a given amount of herbs, the tincture is also stronger in the sense that more biological components are now being extracted (components that were previously left behind by other extraction methods)."
If you would like to get a free download of Jon Barron's book, "Lessons from the Miracle Doctors," go to:
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GUEST ARTICLE

POWER PHRASES INCREASE YOUR SALES
by Bob Leduc

Simple power phrases stimulate your customer's feelings and trigger an emotional decision to buy from you. You can increase your sales by using power phrases in your web pages, sales letters and other marketing messages.
WHY POWER PHRASES TRIGGER THE BUYING ACTION
A power phrase helps your customers visualize how they will feel when they own your product or use your service. It generates an imagined feeling and motivates your customers to convert that feeling into reality.
Most of your customers make an emotional decision to buy from you. They may look for logical reasons to justify their decision. But their decision to buy is usually an emotional decision instead of a logical one.
Power phrases increase a customer's desire for your product or service and trigger an emotional decision to buy.
HOW TO CREATE A POWER PHRASE
Creating a power phrase is easy. Start by listing some of the major benefits your customers get when they buy from you. Then combine a few highly descriptive action words about one or more of those benefits into a short phrase.
Here are some examples of power phrases used by 3 different types businesses:
** "Fast! Easy! Very Low Cost!" (for a product or service business)
** "I'll help you myself! That's why I can guarantee results." (for a service business)
** "Work you enjoy, more money to spend and more time to spend it." (for a business opportunity offer)
USE HIGH-IMPACT WORDS
Look at the words used in the above 3 power phrases. Many are high-impact words (fast, easy, very low cost, help, guarantee, enjoy, more money, more time). Power phrases use high-impact words to create high-impact statements.
TIP: Use short and clearly understood high-impact words for your power phrases. They create a dramatic word picture in your customer's mind without drawing attention to the actual words you use.
A SERIES OF 3 WORDS OR PHRASES
Here's a special tip based on my personal experience. Create some of your power phrases using a series of 3 words or 3 groups of words. For some reason a series of 3 words or phrases seems to produce a dramatic and memorable image in a customer's mind.
My most effective power phrases usually combine 3 words or 3 groups of words together in a series. For example:
"Save time. Save money. Get immediate results."
"Fast! Easy! Very Low Cost!"
"Enjoy it at home, in the office or in your car"
"Guaranteed on time every time or it's free"
"Power, Performance and Speed"
Use the information in this article to develop power phrases for your products and services. Then include those power phrases in your web pages, sales letters and other marketing and sales messages. They will immediately increase your sales.
©2002: Bob Leduc
=============================================

Bob Leduc is a Sales Consultant with 30 years experience in building successful businesses. He just released a revised and completely updated New Edition of his manual, "How To Build Your Small Business Fast With Simple Postcards," and several other publications to help small businesses grow and prosper. Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

A teen-aged boy with spiked hair, nose ring and baggy clothes was overheard telling a friend, "I don't really like to dress like this, but it keeps my parents from dragging me everywhere with them."

A BIBLE RIDDLE

What unique miracle is attributed to Elisha after his death?
ANSWER: A dead man came back to life when he was tossed upon the bones of Elisha. 2 Kings 13:20-21 "And Elisha died, and they buried him. And the bands of the Moabites invaded the land at the coming in of the year. And it came to pass, as they were burying a man, that, behold, they spied a band of men; and they cast the man into the sepulchre of Elisha: and when the man was let down, and touched the bones of Elisha, he revived, and stood up on his feet."

My father always used to say that when you die, if you've got five real friends, then you've had a great life.
—Lee Iacocca

TODAY'S CHUCKLE

LETTER TO HOME

Mr. and Mrs. Braithwaite Backus
Bald Buzzard Ridge
Mountainville, RFD 2, Kentucky
Dear Ma and Pa:
Am well. Hope you are. Tell Brother Walt and Brother Elmer the Army beats working for Old Man Minch a mile. Tell them to join up quick before maybe all the places are filled.
I was restless at first because you got to stay in bed till nearly 6 a.m. (!) but am getting so I like to sleep late. Tell Walt and Elmer all you do before breakfast is smooth your cot and shine some things—no hogs to slop, feed to pitch, mash to mix, wood to split, fire to lay. Practically nothing. You got to shave, but it is not bad in warm water.
Breakfast is strong on trimmings like fruit juice, cereal, eggs, bacon, etc., but kind of weak on chops, potatoes, beef, ham steak, fried eggplant, pie and regular food. But tell Walt and Elmer you can always sit between two city boys that live on coffee. Their food plus yours holds you till noon, when you get fed.
It's no wonder these city boys can't walk much. We go on "route marches," which, the Sgt. says, are long walks to harden us. If he thinks so, it is not my place to tell him different. A "route march" is about as far as to our mailbox at home. Then the city guys all get sore feet and we ride back in trucks. The country is nice, but awful flat.
The Sgt. is like a schoolteacher. He nags some. The Capt. is like the school board. Cols. and Gens. just ride around and frown. They don't bother you none. This next will kill Walt and Elmer with laughing. I keep getting medals for shooting. I don't know why. The bull's-eye is near as big as a chipmonk and don't move. And it ain't shooting at you, like the Higsett boys at home. All you got to do is lie there all comfortable and hit it. you don't even load your own cartridges. They come in boxes.
Be sure to tell Walt and Elmer to hurry and join before other fellows get onto this setup and come stampeding in.
Your loving son,
Zeb
P.S. Speaking of shooting, enclosed is $200 for the barn roof and ma's teeth. The city boys shoot craps, but not very good. - Z.

A friend is someone who knows the song in your heart and can sing it back to you when you have forgotten the words.

—Unknown

We all take different paths in life, but no matter where we go, we take a little of each other everywhere.
—Tim McGraw

INTERNET HINTS & TIPS

FILESEARCH

Seek out duplicate files within a directory.
This free applet lets you compare files by name, size, and time, and it also allows you to place duplicate files in list boxes, where they can be easily deleted.
http://www.resource-a-day.net/resources/filesearch/
AOL users click here

Everyone hears what you say.
Friends listen to what you say.
Best friends listen to what you don't say.

If all my friends were to jump off a bridge,
I wouldn't jump with them,
I'd be at the bottom to catch them.

GUEST ARTICLE

HOW TO BUILD YOUR MAILING LIST AND STAY SANE
by Martin Avis

It has become a mantra: start an e-zine, get yourself a mailing list, build a relationship with your readers—and sell, sell, sell!
Oh that it were that easy.
There are plenty of good people out there who can give you advice on starting and running your newsletter/e- zine. One of the best is Kate Schultz who started the E-zine University—a great free resource. http://www.ezineuniversity.com
Or try the E-zine Publishers Association at http://www.ezinepublisher.org
Whatever your subject matter, and however enthusiastic you are, you very quickly come up against the question that we all ask: "How do I build my subscriber list, fast?"
There are lots of ways to build your list. Some work better than others. Over the last 11 weeks I have been building the subscriber list for "BizE-zine" from nothing to over 1,400. It is now growing at a rate of about 200 each week. I'm the first to admit that I'm still a novice, and that my list is hardly earth- shattering, but it IS growing strongly. How am I doing it?
1. Work really hard on the newsletter itself. My first issue took me a lot of time to write and even longer to design (yes, you can design in plain text.) I always keep in mind that I want to be producing a newsletter that I would like to receive myself. And I am very fussy. Initially, all this work was done with no subscribers at all. A real act of faith!
2. Build a simple website which had (has) one principle aim: to encourage people to join the list. www.BizE-zine.com started out pretty much as a two-page sales letter. Since then, the site has expanded considerably to include an ever growing archive, .txt and .pdb (Palm PDA) download files, with even more resources planned. But the basic aim remains the same—get the email address. Traffic to the website has been growing steadily too, but that is another subject.
3. As soon as I had written some articles, I posted them at all the online article archives I could find. In my opinion, the best are:
http://groups.yahoo.com/group/article_announce
http://www.yahoogroups.com/group/Free-Content
http://groups.yahoo.com/group/aabusiness
Incidentally, once you have joined these, you will never have to worry about getting third-party content for your e-zine again—there are lots of great articles posted every day.
The benefit of posting your articles is two-fold: you slowly start to build a reputation, and, when other e- zine publishers use your work, you get loads of free publicity.
It works. I had an article published by a large e-zine just this week, and within an hour of it being sent out I received over 100 new subscribers. My inbox has never been so busy!
4. You can buy subscribers. I have done this as well as everything else, and it certainly helps build numbers. I use http://www.worlwidelists.com and pay 16c per double opted-in subscriber. The drawbacks are the high number of rapid unsubscribes and the lack of effective targeting.
5. Put yourself about. Post at discussion boards, visit newsgroups, send lots of emails—and always include a link to your site.
6. Register your site at as many of the e-zine announcement directories that you can find. There are lots of them, and the list is growing daily. There is a reasonably updated list on my website at
http://www.BizE-zine.com/directories1.htm
7. A very powerful, and fast way of getting new, targeted subscribers is with SubscriptionRocket.com. I was highly skeptical about this popunder program when I first heard about it, believing it to be just another annoyance that wouldn't perform as promised. Boy, was I wrong! This one is a real winner, and its tiny piece of code now resides on every single page of my website.
SubscriptionRocket.com seems to bring me about 15-20 new subscribers each day. And so far, the quality has been extremely high with several affiliate sales directly attributable to this list almost immediately.
You can find out more for yourself at http://www.BizE-zine.com/subrocket.htm
8. Read as much as you can about the process and practice of running an online newsletter. There are always new ideas and new opinions. Keep on learning. My own article, "How to Start Your Own E-zine Without the Tears" is a good starting point. http://www.BizE-zine.com/article_43.htm
9. Keep at it. Have a strategy in mind and stick to it.
Some days you despair and other days you celebrate. Gradually, you will come to celebrate more and more.
************************

Martin Avis is a management and training consultant. He publishes BizE-zine, a free, weekly newsletter, packed with articles, interviews, quotes and opinion on business, Internet marketing and personal development. To subscribe, send a blank email to subscribe@BizE-zine.com Business Made Personal. http://www.BizE-zine.com

INSPIRATION

THE CROSS
A young man was at the end of his rope—seeing no way out, he dropped to his knees in prayer.
"Lord, I can't go on," he said. "I have too heavy a cross to bear."
The Lord replied, "My son, if you can't bear its weight, just place your cross inside this room. Then open that other door and pick out any cross you wish."
The man was filled with relief and said, "Thank you Lord," and he did as he was told.
Upon entering the other room, he saw many crosses; some so large the tops were not visible. Then he spotted a tiny cross leaning against a far wall.
"I'd like that one, Lord," he whispered. The Lord replied, "My son, that is the cross you just brought in."
When life's problems seem overwhelming, it helps to look around and see what other people are coping with. You may consider yourself far more fortunate than you imagined.

          YOUR CROSS
Whatever your cross
Whatever your pain
There will always be sunshine
After the rain.
Perhaps you may stumble
Perhaps even fall.
But God's always there
To help you through it all.
The above was sent in by Randy Young, a dear friend and reader. Thanks, Randy! :-)

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