Your weekly collection of positive tips, hints, and advice offered with humor, inspiration, and other goodies for anyone and everyone who is inclined to read. Guidance, mentoring, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.
Publisher: Mary Wilkey
Volume 2 - Issue 33 - November 12, 2002
Published every Tuesday
Hi, all. Well, we had a pretty wild weekend here in the Midwest—lots of WARM weather for November, but when that warm air met up with the cooler, more seasonable temperatures, tornadoes formed and fumed, and lives were lost, along with a lot of property. Let's pray for the families of these victims . . . all very unusual for November, but then, a sign of the times . . .
If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more everyone benefits from the ads. Thank you!
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Defeat may test you; it need not stop you. If at first you
don't succeed, try another way. For every obstacle there
is a solution. Nothing in the world can take the place of
persistence. The greatest mistake is giving up.
—Anonymous
CONTENTS:
Sponsor Ad
Ad Contest
Subscriber in the Spotlight
Feature Article
Today’s Chuckle
Today's English lesson
Marketing Mania
Internet Tips & Hints
Guest Article
Inspiration
Etcetera
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AD CONTEST
The question in last issue's ad contest was: What was the musical theme played at the beginning of the "Green Hornet" radio series? The answer: "Flight of the Bumble Bee" by Nikolai Rimsky-Korsakov. See Lisa Reddell's ad above—again, several sent in the right answer, but Lisa was first!
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What is the most dangerous (deadly) animal on earth?
The following is a testimonial from an individual stating what results SHE has experienced. No medical claims are implied, and we are not saying that the products discussed will cure the problems you have.
(The foregoing statement is required by the US Government, which should not be a substitute for your ability and right to think for yourself and make your own decisions!)
I have had trouble with constipation for about 12 years. I had gone through a very difficult life and couldn’t handle the stress, so I ended up going on antidepressant drugs. I was put on about seven different kinds, but I didn’t feel any better, in fact I felt worse from all of the side effects. Since then I was having a lot of trouble with my colon. I have been trying every laxative and cleanse on the market but without success.
About two years ago I went to the doctor to have my colon checked, and they told me that if I wasn’t careful that my colon would totally quit functioning and I would have to have that colon surgery. So I have really been searching for a way to overcome this problem.
When I learned about Healing America, I decided to stop my other colon products and take extra MegaZyme+ and UltraBiotic+ and a lot of water and it worked by the next day. I am so thankful, knowing that I can take these natural products to keep my body functioning and healthy. Thank you Healing America!
—Arlene Wasmund, Fond du Lac WI
If you would like to see what has worked miracles in Arlene's life—and also get a free download of Jon Barron's book, "Lessons from the Miracle Doctors," go to:
If you would like to look into becoming a distributor, just go to this website:
Watch the 6-minute video presentation (it may take a few minutes to load). Fill out and submit the questionnaire at the end of the presentation. Very shortly then, you will be contacted one time to determine if you qualify for our program.
He who loses money loses much.
He who loses a friend loses much more.
He who loses faith loses all.
SUBSCRIBER IN THE SPOTLIGHT
The first subscriber to submit his or her personal profile sharing with the rest of us all about who he/she is, background, family, location, interests, hobbies, goals, dreams, etc., will be spotlighted right here next issue—and yes, an email and/or URL may be included!
Jude is in Wylie, Texas (a Dallas Suburb), age 62, and single . . . here's who he is . . .
I migrated to New Orleans LA in 1965 after active duty in the U.S. Navy. Decided I wanted to become involved in the food service industry and began cooking. I trained under a chef for 5 years and then started to pursue my own agenda. I progressed from Sous Chef to Executive Chef. Moved from New Orleans back to Dallas in 1980 and continued cooking until 1997 when I retired.
I started a website in January of 2000 and called it WHYLEEKYOTEE (Wiley Coyote) with the idea of giving away free recipes. I soon found out that if things were to be free, there had to be an income source to maintain that concept. I opened a
6-floor shopping mall on the site, which is still there today, and then progressed to online gambling as well. Somewhere in that process I became a webmaster, and belong to the Webmasters Association.
Since the site has not changed in approximately a year, I have decided to revamp it and remove some of the items, change some of them, and add and area called "The Assemblage," dealing with information items, such as eBooks, software, links exchange, and banner exchange, as well as other items in this genre. If you visit this site, do so with the understanding that it is now a "work in progress" and will change over the next few months, hopefully for the better.
I fully retired on August 1 this year and am looking forward to my retirement . . . LOL
On October 30 of this year I was called and interviewed by the "Nationals Who's Who Directory." Both I and my website have been accepted and will be listed in the upcoming directory.
As far as goals, dreams, interests . . . I guess that will be determined as I go along, and whatever I do, and wherever I wind up, will be fine with me.
Amazing fact:Water is the only material that exists naturally in three states—liquid, solid and gas (water vapor).
Source: H2O Science, Jean Stangl
FEATURE ARTICLE
METHODICAL BACKWARDS MARKETING
Backwards, I say, because you first start where you want the customer to take action. You have to ask yourself how you want the customer to respond and work backwards from there.
For maximum effectiveness, do not mix methods. In most cases, include only ONE of the following in your advertising, online and off:
Your website address.
Your toll-free phone number and/or home phone.
Your email address.
Remember: any time you give people a choice, you confuse them. You force them to make a decision, however minor it may be. When they have only one alternative, they’ll use it without having to think about it.
Do not even bother advertising an address for people to write to, as most people these days have no time and won’t bother to use it. They may clip it out and stick it away to use in the future, but they will never get around to it.
In descending order of effectiveness, what to do if you want the customer to go to your website:
Online, advertise your website via ezines.
Online, advertise your website via targeted, opt-in email lists.
Online, write articles for targeted ezines and submit them, together with your URL.
Online, develop a series of at least seven sales letters, to be delivered by autoresponder to fresh, targeted leads, which you purchase only from a reputable company, such as, Cutting Edge.
Online, work to improve the search engine positioning of your website.
Off line, put your URL in all newspaper and magazine advertising.
Off line, put your URL on flyers and distribute them regularly.
Off line, put your URL on signs and hang them strategically and regularly.
Off line, put your URL on your business cards and distribute them freely.
If you would rather be contacted by telephone, it is advisable to advertise a toll-free number; however, if you also include your home number, many serious people will call that first, even before a toll-free number, believe it or not. Why? People like dealing with real people. They like to know who you are. Your voice can put them at ease. Most people associate toll-free numbers with cold businesses, and they realize that most of the time they’re going to find some hireling at the other end with a canned spiel.
What to do if you want the customer to call you:
Online, advertise your toll-free number in ezines.
Online, advertise your toll-free number via targeted, opt-in email lists.
Online, write articles for targeted ezines, submit them, and include your toll-free number. (Remember the note above about home phone numbers.)
Online, develop a series of at least seven sales letters, to be delivered by autoresponder to fresh, targeted leads with phone numbers, which you purchase only from a reputable company, such as, Cutting Edge. Be sure phone numbers are included with your leads. Then, if the customer doesn’t call you, you can call him.
Off line, put your toll-free number in all newspaper and magazine advertising.
Off line, put your toll-free number on flyers and distribute them regularly.
Off line, put your toll-free number on signs and hang them strategically and regularly.
Off line, put your toll-free number (and consider adding your home number also) on your business cards and distribute them freely.
Finally, if you want to have the customer send you an email, proceed in this order:
Online, advertise your email address via ezines.
Online, advertise your email address via targeted, opt-in email lists.
Online, write articles for targeted ezines and submit them, together with your email address.
Online, include your email address in a series of at least seven sales letters, to be delivered by autoresponder to fresh, targeted leads, which you purchase only from a reputable company, such as, Cutting Edge.
Off line, put your email address AND a phone number in all newspaper and magazine advertising. We've come a long way, but not everyone is online yet.
Off line, put your email address AND a phone number on flyers and distribute them regularly.
Off line, put your email address AND a phone number on signs and hang them strategically and regularly.
Off line, put your email address AND a phone number on your business cards and distribute them freely.
Then the key to selling your customer is to respond to them as quickly as possible, if they miss direct contact with you on the first try. If you don’t, chances are they won’t even remember responding to your ad!
Feel free to reprint the above article with this info intact: Article penned by Mary Wilkey, publisher of 'elf Expressions Ezine: http://elfexpressionsezine.com
What caused the elders in the church at Ephesus to grieve the most?
ANSWER: Paul saying they would never see his face again. Acts 20:36-38: ". . . Sorrowing most of all for the words which he spake, that they should see his face no more . . ."
If God brings you to it, He will bring you through it.
TODAY'S CHUCKLE
HELPING HAND
A priest is walking down the street one day when he
notices a very small boy trying to press a doorbell on a
house across the street. However, the boy is very small
and the doorbell is too high for him to reach.
After watching the boy's efforts for some time, the priest
moves closer to the boy's position.
He steps smartly across the street, walks up behind the
little fellow and, placing his hand kindly on the child's
shoulder leans over and gives the doorbell a sold ring.
Crouching down to the child's level, the priest smiles
benevolently and asks, "And now what, my little man?"
To which the boy replies, "Now we run!"
"I don't know why a woman would be ticked off if you gave her
a 56-piece socket-wrench set with a 72-tooth reversible
ratchet, but thrilled if you give her a tiny, very expensive
vial of liquid with a name like "L'essence de Nooquie Eau de
Parfum de Cologne de Toilette," which, to the naked male
nostril, does not smell any better than a stick of Juicy Fruit.
All I'm saying is that this is the kind of thing women want."
—Dave Barry
TODAY'S ENGLISH LESSON
Seeing the same elementary mistakes over and over again has prompted this publisher to write an English lesson each issue.
This one
concerns the misuse of "their," "there," and "they're." Now
listen up!
"Their" refers to group of people, as in "their money — their
clothes — their papers — their music." In other words, "their"
indicates ownership.
"There" refers to place (as in "over there").
"There" also can begin a sentence, such as "There was nowhere
else to go." — "There, but for the grace of God, go I." — "There
is no rest for the wicked."
"They're is simply a contraction of "they are" and should be
used only as such.
Reminder: We offer a reasonably priced editing/proofreading service for articles or even entire ezines. Just email:
Featuring Donna Sweat, weekly columnist, and publisher of
Dee's Helpful Info. and A Real Home Business Newsletter.
I received this through one of the many ezines/newsletters I subscribe to and thought it best to pass it on . . .
Luis A. Arauz wanted me to tell you . . . that this is something you may want to let your subscribers know about.
A company called PanIP (Pangea Intellectual Properties, LLC) has filed and received patents for E-commerce. They now have the rights to ALL e-commerce on ALL websites on the internet in the US.
They are now sending out letters to online businesses and ordering them to pay $5,000 for the use of the E-commerce payment systems they have on their websites.
We want to get as many people as possible to know about this. It directly affects every website on the internet that accept payments for their products online.
PanIP may soon be suing you for the use of your payment system.
Below is a website that has all the information about them. it was created by one of the first small businesses to be sued by these scum/scam artists.
Please get the word out on this to everyone. It's very important that we fight this."
Okay, gang, here's the website that exposes the problem . . .
The lie can be maintained only for such time as the State
can shield the people from the political, economic and/or
military consequences of the lie. It thus becomes vitally
important for the State to use all of its powers to repress
dissent, for the truth is the mortal enemy of the lie, and
thus by extension, the truth becomes the greatest enemy of
the State.
—Joseph M. Goebbels
No man ever steps in the same river twice, for it's not the
same river and he's not the same man.
—Heraclitus
GUEST ARTICLE
AFFILIATES NEED TO "CAPTURE" THE EMAIL ADDRESS
by David McKenzie
One of the secrets to a successful online home based business
is capturing your visitors' email addresses so you can contact
them again and again. The most effective way to capture email
addresses is by offering a free newsletter, free email course,
or free ebook.
For affiliates, capturing the email address is a bit more
difficult, but certainly no less important.
If you resell products or services on your website, this is
done through affiliate links. Quite often your visitor comes
to your site, clicks an affiliate link, and leaves—perhaps
never to return again.
You MISS capturing the email address!
So how can you ensure you get that email address?
While you will never capture everybody's email address there
is a way to increase the number of email addresses you do
capture.
You need to redesign your website and change the focus away
from affiliate programs and towards getting email addresses.
Here are three web design techniques you can use immediately:
1—Offer a free newsletter on your home page or entry page and
make the sign-up process really easy.
2—Offer a free email course on your home page or entry page.
3—Take the affiliate links OFF your home page. You are much
better putting affiliate links in your newsletter or email
course.
To have a better chance of getting the email address, it comes
down to offering your visitors something else before giving
them access to your affiliate links.
The best "offer" is something for free, like a free
newsletter, free email course, or free ebook.
Believe me, altering your website like this does work. I used
to have lots of affiliate links on my home page but not many
sales.
Now, most of the people who purchase through my affiliate
links are already subscribers to my newsletter or my email
courses.
Do not underestimate the importance of this. Redesign your website to capture your visitors' email addresses.
David McKenzie is offering a Free Email Course,
"5 Tips to Being Successful with Affiliate Programs."
==> http://www.1sthomebasedbusiness.com
Click now for your FREE course!
INSPIRATION
WE SERVE AN AWESOME GOD!
Psalm 118 is the middle chapter of the entire Bible.
Psalm 117, before Psalm 118 is the shortest chapter in the Bible.
Psalm 119, after Psalm 118 is the longest chapter in the Bible.
The Bible has 594 chapters before Psalm 118 and 594 chapters after Psalm 118.
If you add up all the chapters except Psalm 118, you get a total of 1188 chapters.
1188 or Psalm 118 verse 8 is the middle verse of the entire Bible.
Should the central verse not have a fairly important message?
"It is better to take refuge in the Lord than to trust in man." —Psalm 118:8
Is this central verse not also the central theme of the entire Bible?
This is not a coincidence. God is in complete control.
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