"'elf Express Extra"

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'elf Express Extra
Get Hold of Your Elf!

"Get hold of your 'elf!"

Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.

Publisher: Mary Wilkey
Volume 2 - Issue 35X - November 28, 2002
Regular issue published every Tuesday

I thank God for each and every one of you, my loyal readers. Most of you I never hear from, but I know you're out there somewhere in cyberspace. A few of you write me notes of appreciation for this or that, and that always blesses me. I even thank God for the occasional person who offers scathing criticism for this or that, as that causes me to think about things from another perspective. And let us never forget that an attitude of gratitude boosts our altitude beyond that which we otherwise might attain.

Happy Thanksgiving, USA!

In Remembrance of
September 11, 2001

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"Those people who will not be governed
by God will be ruled by tyrants."
—William Penn

CONTENTS:
Sponsor Ad
Guest Article
Today’s Chuckle
Internet Tips & Hints
Guest Article
Inspiration
Etcetera

BALANCING HORMONE LEVELS

As promised, I've temporarily suspended publishing personal testimonies in this slot to include a few excerpts from the amazing book that started it all, "Lessons From the Miracle Doctors," by Jon Barron.
"In a perfect world, there would be no need to address this aspect of health at all, but the world we live in is far from perfect. AGain, diet, stress, and environmental facors are constantly working to throw our bodies out of balance. Specifically, we need to address the followoing problem areas.
"Due to exporeu to chemical estrogens omnipresent in our food, water, and air, the vast majority of men and women already suffer the effects of estrogen dominance by the time they are in their early 30's.
"Again due to diet and lifestyle, most men and women find that their testosterone has become "unavailable" by the time they are in their earliy 30's. For men, that problem is compounded by the fact that what testosterone they do have is being converted into dihydrotestosterone, which leads to prostate enlargement and cancer.
"For years, I have been leery of recommending the use of formulas that modify the body's hormonal balance, adn certainly the misuse of hormone altering formulas by athletes and medical doctors in the last decade has not helped change that point of view."
If you would like to get a free download of Jon Barron's book, "Lessons from the Miracle Doctors," go to:
http://goodbody.healingamerica.com
The only company in the world with scalar enhanced products!
If you would like to look into becoming a distributor, just go to this website: Watch the 6-minute video presentation (it may take a few minutes to load). Fill out and submit the questionnaire at the end of the presentation. Very shortly then, you will be contacted to determine if you qualify for our program.

GUEST ARTICLE

HOW TO SELL EVEN WHEN THE PRICE IS NOT RIGHT
by Jenny Bosworth

Do you ever wonder how you are going to make your product or service sell when you don't offer the lowest price? Because people always go for the lowest price offered, right?
Not exactly. Do most people buy their cars from the junkyard? Or their TVs from pawn shops? Of course not. There is one thing that customers value more than getting a good deal. They will pay exorbitant amounts of money to eliminate risk.
This is not to say that, when two products or services are equal, your potential customer won't choose the cheaper one. What you need to do is unbalance the scales to ensure that your product is obviously the less risky choice.
A web designer friend of mine recently entered into a bidding war for a project. On the one hand, my friend wanted to charge $70 per hour, which was fair considering his experience and work quality. However, he was bidding against some teenager working out of his basement, willing to charge only $10 an hour.
The company offering the project actually considered basement boy with his dirt cheap rates. That is, until my friend pointed out that they would get exactly what they paid for, and when their end product turned out to be junk, they could come to him and pay his rates to do it over again. The company realized that choosing Mr. $10 an hour posed certain risks, and that they might end up paying even more if they went with him. In the end, my friend won the bidding war, even though his rates were 7X his competitor's.
So what is the core essential of making the sale even when your price is higher? Trust! If a potential customer trusts you and your product/service over all the others, they will pay whatever price is required of them. And even if they don't, they will probably come back to you after their cheaper choice turns out to be a mistake.
If you can't prove that your product or service is the safer choice because of quality, try padding your deal with trial periods, money-back guarantees, warranties, delayed billing—anything to reduce your customer's perception of risk.
And, of course, some customers will choose your product or service simply because it is more expensive, and that is the only proof they need that it is better. Take it from me. You could present me with two identical shirts, one $15 from WalMart and the other $100 from Neiman Marcus, and you can guarantee that I will want the more expensive of the two.
http://www.internetwriters.com
=============================================

Need help or ideas to promote your product, service, or idea? Call or email now for free advice from Jenny Bosworth. (801) 328-9006. jenny@drnunley.com.

"If the citizens neglect their duty and place unprincipled men in office, the government will soon be corrupted; laws will be made not for the public good so much as for the selfish or local purposes."
—Daniel Webster

A BIBLE RIDDLE

What two chapters in the Bible are ALMOST identical??
ANSWER: 2nd Kings 19 and Isaiah 37.

Did you know . . . the city of Tacoma, Washington, pulls 250,000 pounds of undigested vitamin and mineral pills out of their sewers every 6 weeks? Salt Lake City, Utah, finds 150 gallons of undigested vitamin and mineral pills in their filters every month. Seems the ol' human body just can't digest those synthetic supplements people are swallowing every day of their lives.

TODAY'S CHUCKLE

IT'S ALL SO SIMPLE . . .

An exasperated mother, whose son was always getting into mischief, finally asked him, "How do you expect to get into Heaven?"
The boy thought it over and said, "Well, I'll run in and out and in and out and keep slamming the door until St. Peter says, 'For Heaven's sake, Jimmy, come in or stay out!'"

Discovery consists of looking at the same thing as
everyone else and thinking something different.

—Albert Szent-Gyorgyi

God will not look you over for medals,
degrees, or diplomas, but for scars.
—Elbert Hubbard

INTERNET HINTS & TIPS

TIME MESSAGE

This JavaScript is pretty interesting. It will dynamically write to the screen a message that depends on the time of the visitor's clock when they load the page. You've probably seen it before. Now you can get it on your page!
http://www.resource-a-day.net/resources/tmes/
AOL users click here

The father of Godly children has cause for joy.
What a pleasure it is to have wise children."
—Proverbs 23:24

"Liberty cannot be preserved without a general knowledge among the people, who have . . . a right, an indisputable, unalienable, indefeasible, Divine right to that most dreaded and envied kind of knowledge, I mean the characters and conduct of their rulers."

—John Adams

GUEST ARTICLE

TIP:    BENEFITS vs. FEATURES—KNOW THE DIFFERENCE!
by Judy Cullins

Speakers and coaches know their business. Many of them write useful, inspirational books and have creative websites. But one thing they are not as adept at is promotional copy.
It's not the book, it's the hook! It's not the beautiful website, it's the one with benefit-driven headlines that lead your visitor straight to your sales message. What you say outside the covers matters. What you say about your service on your site must be so much more powerful than your pleasing personality.
Always promote with benefits over features. Benefits show the value of your products. They solve your particular audience's problem! They tell your clients and customers what they will gain—and what they will lose from your product or service. Some common benefits include: more money, less trouble, more time, less stress, desirable relationships, less drama and trauma, and more zest and energy, less fatigue.
Getting Started:
1. Write down a list of 5-10 benefits of each product and service. Your clients and customers don't want to know only how to get their book written, they want to know why should they write it? How much will their business thrive from putting that effort out? Will they get more credibility, more trust, and more lifelong income?
2. Write down specific benefits. Include how your customer will feel after buying your product. For instance, after you buy my book or product, you'll look and feel 10 years younger without a facelift. Let them see a picture of what it's like to be the happy author, who sells enough books to take that Carribbean vacation each year.
3. Include some of your personality in your promotion copy. My book is less than the price of a good dinner, with wine of course! And the skills in it will serve you every day for as many times as you choose to duplicate your results.
4. Get your customers and clients to respond. Give them directions, such as "click here." In your email promotion, for instance, give them a time limit to buy. "Get this low price only until this date." Give them more than one way to purchase. "Order today with my toll-free number." Include an order form and right before it say "Please fill out this order form and mail, fax, or phone it in to get your product immediately." Always make it easy for them to buy.

©2002, Judy Cullins
============================================================

Judy Cullins: author, publisher, book coach
Helps professionals manifest their book and web dreams.
eBook: "Ten Non-techie Ways to Market Your Book Online"
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says . . . includes 2 free eReports
Judy@bookcoaching.com
Phone: 619/466/0622

INSPIRATION

OH, DADDY, NOT MY PEARLS.
The cheerful little girl with bouncy golden curls was almost five. Waiting with her mother at the checkout stand, she saw them, a circle of glistening white pearls in a pink foil box. "Oh please, Mommy. Can I have them? Please, Mommy, please?"
Quickly the mother checked the back of the little foil box and then looked back into the pleading blue eyes of her little girl's upturned face.
"A dollar ninety-five. That's almost $2.00. If you really want them, I'll think of some extra chores for you and in no time you can save enough money to buy them for yourself. Your birthday's only a week away, and you might get another crisp dollar bill from Grandma."
As soon as Jenny got home, she emptied her penny bank and counted out 17 pennies. After dinner, she did more than her share of chores, and she went to the neighbor and asked Mrs. McJames if she could pick dandelions for ten cents. On her birthday, Grandma did give her another new dollar bill, and at last she had enough money to buy the necklace.
Jenny loved her pearls. They made her feel dressed up and grown up. She wore them everywhere, Sunday school, kindergarten, even to bed. The only time she took them off was when she went swimming or had a bubble bath. Mother said if they got wet, they might turn her neck green.
Jenny had a very loving daddy and every night when she was ready for bed, he would stop whatever he was doing and come upstairs to read her a story.
One night as he finished the story, he asked Jenny, "Do you love me?" "Oh yes, daddy. You know that I love you." "Then give me your pearls."
"Oh, daddy, not my pearls. But you can have Princess, the white horse from my collection, the one with the pink tail. Remember, daddy? The one you gave me. She's my very favorite."
"That's okay, Honey, daddy loves you. Good night." And he brushed her cheek with a kiss.
About a week later, after the story time, Jenny's daddy asked again, "Do you love me?" "Daddy, you know I love you." "Then give me your pearls."
"Oh Daddy, not my pearls. But you can have my baby doll. The brand new one I got for my birthday. She is beautiful and you can have the yellow blanket that matches her sleeper."
"That's okay. Sleep well. God bless you, little one. Daddy loves you." And as always, he brushed her cheek with a gentle kiss.
A few nights later when her daddy came in, Jenny was sitting on her bed with her legs crossed Indian-style. As he came close, he noticed her chin was trembling and one silent tear rolled down her cheek.
"What is it, Jenny? What's the matter?"
Jenny didn't say anything but lifted her little hand up to her daddy. And when she opened it, there was her little pearl necklace. With a little quiver, she finally said, "Here, daddy, this is for you."
With tears gathering in his own eyes, Jenny's daddy reached out with one hand to take the dime-store necklace, and with the other hand he reached into his pocket and pulled out a blue velvet case with a strand of genuine pearls and gave them to Jenny. He had them all the time.
He was just waiting for her to give up the dime-store stuff so he could give her the genuine treasure.
So it is with our Heavenly Father. He is waiting for us to give up the cheap things in our lives so that he can give us beautiful treasures.
Isn't God good? Are you holding onto things that God wants you to let go of?
Are you holding on to harmful or unnecessary partners, relationships, habits and activities that you have become so attached to that it seems impossible to let go? Sometimes it is so hard to see what is in the other hand but do believe this one thing . . .
God will never take away something without giving you something better in its place.
The greatest gifts happen when you share love and touch.

—Source unknown

ETCETERA

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