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“Get hold of your ‘elf!”
Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. It is offered for entrepreneurs, would-be entrepreneurs, and online marketers, who need guidance, tutoring, advice, mentoring, and inspiration.
The publisher’s philosophy is that most learn faster by taking small bites, rather than large gulps. Small bites are chewed more thoroughly, swallowed, and digested more readily. Keeping that in mind, many features will be solo items. That way, you will not be bombarded or overwhelmed.
Publisher: Mary Wilkey
Volume 1 - Issue 29 - October 9, 2001
Published every Tuesday evening
Good evening, all you lovely people, and a special welcome to all of our new subscribers! A few issues ago I had announced the availability of our new editing/proofreading service. I am now open to expand that service to include entire ezines. The reason? As a publisher, I subscribe to many, and I see SO many in such pathetic condition. Oh, the content of most ezines (except those danged classified sheets) is great, but so many of them are fraught with such numerous, glaring errors that the value of their content is severely compromised, and they are hard to read. Pity. If you would like to try our service, just send email to editingservice@elfexpressionsezine.com
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The saddest failures in life are those that come from
not putting forth the power and will to succeed.
—E. P. Whipple
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CONTENTS:
Sponsor Ad
Ad Contest
A Very Special Article
Subscriber in the Spotlight
Feature Article
Classifieds #1-4
Today’s Chuckle
Today's English lesson
Internet Tips & Hints
Classifieds #5-8
Guest Article
Inspiration
Etcetera
AD CONTEST
Results of September 25's ad contest: See Sandra Macey's ad above.
For our subscribers only: Be the first person to submit the correct answer to the following question and receive the next available top sponsor ad FREE! Here is the question: In Camberley, England, two out of every seven people have telephone numbers that are not listed in the directory. If there are 14,000 names in the phone book, how many of them have names that are unlisted?
Send to adcontest@elfexpressionsezine.com
A VERY SPECIAL ARTICLE
BAD AMERICAN
Written by Ted Nugent, the rock singer and hunter/naturalist, upon hearing that California Senators B. Boxer and D. Feinstein denounced him for being a "gun owner" and a "rock star." This was his response after telling the senators about his past contributions to children's charities and scholarship foundations which have totaled more than $13.7 million in the last five years!!
I'm a Bad American—this pretty much sums it up for me. I like big
trucks, big boats, big houses, and naturally, pretty women.
I believe the money I make belongs to me and my family, not to some
mid-level governmental functionary with a bad comb-over, who wants to give it away to crack addicts squirting out babies.
I don't care about appearing compassionate.
I think playing with toy guns doesn't make you a killer. I believe
ignoring your kids and giving them Prozac might.
I think I'm doing better than the homeless.
I don't think being a minority makes you noble or victimized.
I have the right not to be tolerant of others, because they are different, weird, or make me mad. This is my life to live, and not necessarily up to others' expectations. I know what SEX is, and there
are not varying degrees of it.
I don't celebrate Kwanzaa. But if you want to that's fine; I just don't feel like everyone else should have to.
I believe that if you are selling me a Dairy Queen shake, a pack of cigarettes, or a hotel room you do it in English. As of matter of fact, if you are an American citizen you should speak English. My uncles and forefathers shouldn't have had to die in vain, so you can leave the countries you were born in to come disrespect ours and make us bend to your will. Get over it!!!!!!!!!!!
I think the cops have every right to shoot your sorry butt if you're running from them after they tell you to stop. If you can't understand the word "freeze" or "stop" in English, see the previous line. I don't use the excuse "it's for the children" as a shield for unpopular opinions or actions.
I know how to count votes, and I feel much safer letting a machine with no political affiliation do a recount when needed. I know what the definition of lying is, and it isn't based on the word "is"—ever.
I don't think just because you were not born in this country, you
qualify for any special loan programs, government-sponsored bank loans, etc., so you can open a hotel, 7-Eleven, trinket shop, or anything else, while the indigenous peoples can't get past a high school education because they can't afford it.
I didn't take the initiative in inventing the Internet. I thought the Taco Bell dog was funny.
I want them to bring back safe and sane fireworks.
I believe no one ever died because of something Ozzy Osbourne, Ice-T
or Marilyn Manson sang, but that doesn't mean I want to listen to that crap from someone else's car when I'm stopped at a red light.
But I respect your right to.
I think that being a student doesn't give you any more enlightenment
than working at Blockbuster or Jack In The Box.
I don't want to eat or drink anything with the words light, lite or
fat-free on the package.
Our soldiers did not go to some foreign country and risk their lives
in vain and defend our Constitution, so that decades later you can tell me it's a living document ever changing and is open to interpretation. The guys who wrote it were light years ahead of anyone today, and they meant what they said—now leave the document alone, or there's going to be trouble.
I don't hate the rich. I help the poor. I know wrestling is fake. I've never owned, or was a slave, and a large percentage of our forefathers weren't wealthy enough to own one either. Please stop blaming me because some prior white people were idiots—and remember, tons of white, Indian, Chinese, and other races have been enslaved, too—it was wrong for every one of them. Get over it.
I believe a self-righteous liberal Democrat with a cause is more
dangerous than a Hell's Angel with an attitude.
I want to know exactly which church is it where the "Reverend" Jesse Jackson preaches; and what exactly is his job function.
I own a gun, you can own a gun, and any red-blooded American should be allowed to own a gun, but if you use it in a crime, then you will
serve the time.
I think Bill Gates has every right to keep every penny he made and continue to make more. If it makes you mad, then invent the next operating system that's better and put your name on the building. Ask your buddy that invented the Internet to help you.
I don't believe in hate crime legislation. Even suggesting it makes me mad. You're telling me that someone who is a minority, gay, disabled, another nationality, or otherwise different from the mainstream of this country has more value as a human being than I do as a white male. If someone kills anyone, I'd say that it's a hate crime. We don't need more laws! Let's enforce the ones we already have.
I think turkey bacon, turkey beef, turkey fake anything sucks.
I believe that it doesn't take a village to raise a child—it takes a parent with the guts to stand up to the kid and spank his butt and say "NO!" when it's necessary to do so. I'll admit that the only movie that ever made me cry was Ol' Yeller. I didn't realize Dr. Seuss was a genius until I had a kid.
I will not be frowned upon or be looked down upon or be made to keep
silent, because I have these beliefs and opinions. I thought this country allowed me that right. I will not conform or compromise just to keep from hurting somebody's feelings. I'm neither angry nor disenfranchised, no matter how desperately the mainstream media would like the world to believe otherwise.
Yes, I guess by some people's definition, I may be a bad American.
But that's tough.
Ted Nugent
Suggestions lodged in the mind can effect a complete change, morally and physically.
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SUBSCRIBER IN THE SPOTLIGHT
Today we feature Karen Smith, from Texas, in the Subscriber Spotlight:
My name is Karen. My husband, Bill, and I have been married over twenty-three years. We live in "The Boonies" in East Texas; it's just beautiful and quiet. Especially with seven dogs and numerous chickens. Recently I started working from home and loving it. I work with The
M.O.M. Team (this is not an ad).
Several weeks ago I was following up on a lead that came through my website. I was talking to a nice lady in Maryland. She was asking me about my company's products and which ones I used and how they worked. We got to talking about a "stain remover." She asked me, "How well does this work on carpet?" My reply was, "I've never used it on carpet, but it works great on my dogs!"
We laughed for a few minutes, and she ended up signing with me. I love to laugh, and I love to make people laugh. I feel laughter is a healing medicine and a friend maker. I think I have a lot of friends.
Karen Smith
The M.O.M. Team
Harleton, Texas
http://Ustayhome2.themomteam.com
The first subscriber to submit his or her personal profile sharing with the rest of us all about who he/she is, background, family, location, interests, hobbies, goals, dreams, etc., will be spotlighted right here in the next available issue—and yes, an email and/or URL may be included! Send to readermail@elfexpressionsezine.com
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A craven hung along the battle's edge, And thought, "Had I a sword of keener steel— That blue blade that the king's son bears—but this blunt thing—!" And lowering crept away and left the field. Then came the king's son, wounded, sore bestead And weaponless, and saw the broken sword, And ran and snatched it, and with battle-shout Lifted afresh he hewed his enemy down, And saved a great cause that heroic day.
—Edward Rowland Sill
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FEATURE ARTICLE
Making It Happen—Finding the People
This is not the only solution to finding the right people to help you skyrocket your business.
But it IS the most efficient, the least time consuming, and the most rewarding, in that it will produce more results more quickly than any other method I've ever heard of!
Well, what is it, for heaven's sake??? Quality pre-qualified leads.
Yeah, right. Everyone knows THAT! But where in the world do you get these leads?
You have to buy them! There is NO other way to get lots of pre-qualified leads and to get them quickly!
Granted, there are cheaper ways to go. (Are they really cheaper?) But there is nothing that saves you more time, nothing that is more efficient, and nothing that is more cost effective than buying pre-qualified leads from a reputable company.
You may wonder why these companies seemingly charge so much for their leads. Well, stop and think about it:
- How much do you think they have to spend to get those leads?
- And how much time do you think they have to spend placing their ads which produce those leads?
- And how much do you think they have to pay professional copywriters to produce the ads that produce your leads?
These companies have astronomical expenses, and they provide invaluable services to those of us who would rather not:
Pass out flyers. (How many hours do you have every day to spend in parking lots, until you get chased out?)
Take out expensive newspaper ads. (How much time do you have to be sure another similar ad isn't running in each one? How much time do you have to track your ads efficiently? How much money do you have to keep pouring into this? How much time do you have to keep placing ads?)
Hang out expensive signs. (How much money do you have to invest in something that many people cannot wait to tear down? How many hours do you have to spend late at night finding logical places to put them? How many hours do you have to spend dragging the ladder off the pickup or out of your trunk, setting it up, and climbing up high enough to tack your expensive signs so they won't be pulled down by anyone and everyone? How many hours do you have to spend doing this day in and night out?)
Hang up hot pockets and pull-tabs. (How many hours do you have to prepare these? How many places can you find to tape these up, only to find them ripped down the next day?)
Go stoning. (How much time do you have to spend driving through neighborhoods, and how long do you think it will be before someone complains to the authorities, even though there's no law against it that I know of?)
Place classifieds on line in ezines, FFA sites, and free classified sites. (How much time do you have to spend doing this, only to find you get no responses?)
Pay a tekkie to tweak your website to search engine perfection. (Your time spent? Minimal. Your money spent? Hundreds to thousands.)
Put up banners all over the web. (How much time do you have to do this and track the results? Most people detest and ignore banners; I know, I do!)
Create and publish your own ezine and build up your own opt-in list. (Again, how much time do you have to spend on this? It takes months to build up a credible publication—if you have the talent and interest to do so.)
Wear buttons. (How many times have you asked people about the buttons they're wearing?)
Attach magnetic signs to your car. (How many people do you stop to ask about their signs? How many signs do you follow up on, or have you ever followed up on?)
Talk to (and alienate) all your family and friends. (I just threw this one in here, as NO ONE is interested in doing this any more. It really is the pits—and so unnecessary!)
Folks, this info has been sifted and re-sifted, pressed down, shaken together, analyzed, and ... well, you get the picture. It's tried and, oh, so true!
So to maximize the efficiency of your time and the effectiveness of your advertising investment funds, your first job is to locate a reputable company, which sells pre-qualified leads at anywhere from $.57 to $2.00 per lead. It just is not necessary to pay any more than that, unless you want laser-targeted leads for a very specific purpose.
Here, dear readers, are a few very reputable lead companies:
So now that you have a bunch of leads, what do you do with them?
Glad you asked, because I've just come across a relatively new program concept called "MLMDynamite." They have a really neat device that funnels your leads into an autoresponder, which has been chocked full of professionally written sales messages delivered thirty times at strategically selected intervals to all your prospects.
All you have to do is to enter your leads (first name and email address) into the funnel, and the rest is automatic. No fuss, no muss, and no frustration!
On top of that, this is a front-end system, and after your lead joins up, you back-end them with your primary opportunity. It really is neat! I've just joined and would appreciate if if you would check out MLMDynamite through my own personal system at http://skyrocketyourmlm.com/9294, okay? Go ahead—you can try it absolutely FREE, and on top of that, you'll get an electrifying stack of marketing tools at the same time!
I've been online for over seven years, and this is the best concept I've ever come across, bar none!
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Feel free to reprint the above article with this info intact: Article penned by Mary Wilkey, publisher of 'elf Expressions Ezine: http://elfexpressionsezine.com
To subscribe, email me at subscribe@elfexpressionsezine.com
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A BIBLE RIDDLE
Answer me this, O mighty searchers of God's Word, if you can:
What tribe of Israel was Moses from??
ANSWER: The tribe of Levi. You can find the story in Exodus, Chapter 2.
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Native speakers of Japanese learn Spanish more
easily than English. Native speakers of English
learn Spanish more easily than Japanese.
Thousands of more useless facts at:
http://www.uselessfacts.net
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TODAY'S CHUCKLE
Dumb Laws of Alaska
While it is legal to shoot bears, waking a sleeping bear for the purpose of taking a photograph is prohibited.
It is considered an offense to push a live moose out of a moving airplane.
Dumb Laws of Kansas
Rabbits may not be shot from motorboats.
Pedestrians crossing the highways at night must wear tail lights.
No one may catch fish with his bare hands.
The state game rule prohibits the use of mules to hunt ducks.
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To every man there openeth A way, and ways, and a way. And the high soul climbs the high way, And the low soul gropes the low: And in betweeen, on the misty flats, The rest drift to and fro. But to every man there openeth A high way and a low, And every man decideth The way his soul shall go.
—John Oxenham
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TODAY'S ENGLISH LESSON
Seeing the same elementary mistakes over and over again has prompted this publisher to write an English lesson each issue.
I know I've written about some of these before, but it really gets my German dander up, especially when put out by a noted ezine publisher, who should know better. (Maybe she doesn't—who knows, as she is consistently inconsistent!)
WHY, WHY, WHY do people insist on inserting apostrophes where they have absolutely no business??? (Alway's! - irk's - way's - climb's - hand's - thousand's - suggestion's, etc., etc., ad nauseum)
And with a spelling checker, there is absolutely NO excuse for misspellings!!! Just look at these: Excercize??? Senario??? Maintenence??? Seperate???
And—PULEEZE—do put a space after commas—and other punctuation marks, of course!
And the misusages are rampant and appalling: "Shear" instead of "sheer"???
Only one of "it's" kind??? (There's that darned apostrophe again!)
Do not say "limited amount of members," but "limited number of members"! Use "amount" only to indicate a sum which cannot be enumerated, such as sand or water! "Amount" never may refer to people—or to anything else which may be counted!
And for heaven's sake, stop saying "that" when you mean "who"—"that" refers to things, NOT to people!!!!
Finally, while the modern trend is to use "insure" in place of "ensure," it is better to reserve "insure" to refer to insurance that is covered by a policy. "Ensure" means to make sure of.
Now—for those of you who don't know about it yet—I'm offering an editing/proofreading service, either per article ($10) or per ezine ($25). Just send a blank email to editingservice@elfexpressionsezine.com
NOTE: Although a rather stern taskmaster, I'm also human, so if and when you find I've made an error, please bring it to my attention, and I'll think of some way to reward you. mw
LESSONS FROM THE GEESE (thanks to Keith Janke for this)
We generally do not have to look very far to find helpful examples
that can enhance our efforts in building our businesses with integrity.
FACT 1 — As each goose flaps its wings, it creates an "uplift" for the birds that follow. By flying in a "V" formation, the whole flock adds 71% greater flying range than if each bird flew alone.
Lesson — People who share common direction and sense of community can get where they are going quicker and easier, because they are travelling on the trust of one another.
FACT 2 — When a goose falls out of formation, it suddenly feels the drag and resistance of flying alone. It quickly moves back into formation to take advantage of the lifting power of the birds in front of it.
Lesson — If we have as much sense as the goose, we stay in formation with those headed where we want to go. We are willing to accept their help and give help to others.
FACT 3 — When the lead goose tires, it rotates back into formation, and another goose flies point position.
Lesson — It pays to take turns doing hard tasks and sharing leadership. As with geese, people are interdependent on each other¹s skills, capabilities, and unique arrangements of gifts, talents, and resources.
FACT 4 — The geese flying in formation honk to encourage those up front to keep up with their speed.
Lesson — We need to make sure our honking is encouraging. In groups where there is encouragement, productivity is much greater. Individual empowerment results from honking.
FACT 5 — When a goose gets sick, wounded, or shot down, two geese drop out of formation and follow it down to help and to protect it. They stay with it until it dies or is able to fly again. Then they launch out with another formation or catch up with their flock.
Lesson — If we have as much sense as geese, we will stand by each other in difficult times, as well as when we are strong.
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INTERNET HINTS & TIPS
Do you use the "Favorites|Organize Favorites ..." menu item to modify the properties of your favorite links? There's a much quicker, even easier, way to organize your favorites:
Left click the "Favorites" drop down menu from the main menu (make sure that you let go of the mouse button after the menu is dropped down). By moving your mouse, but without using any mouse buttons, go to the item/link that you want to manipulate, as if you're about to visit that item (again, do not use any mouse buttons yet).
Once the menu bar is placed on the item that you want to edit, press your right mouse button. You should now see a pop-up menu with functions such as Open, Cut, Copy, Delete, and Properties. Now you can manipulate your favorites items on the spot.
You can even left-click on an item (rather than right-clicking on it to see its properties) to drag it to a different position in the favorites menu.
Does it sound as if all of this is harder than using the "Organize Favorites ... " method? Well, you should naturally use your preferred method, but you may find it easier to right-click favorite items right in the drop-down menu.
You can edit the "Favorites" folder in the "Start" menu (Windows 95, Windows 98, Windows NT 4.x and higher) the same way.
To the pure all things are pure,
but to the corrupt and unbelieving nothing is pure; their very minds and consciences are corrupted. They profess to know God, but they deny Him by their deeds; they are detestable, disobedient, unfit for any good deed.
Titus 1:15-16 RSV
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Your ability to think and to reason is your connecting link with God. Mind is energy in static form. Thought is energy in dynamic form.
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GUEST ARTICLE
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THOUGHTFUL - CLASS OF 1980
Each year the staff at Beloit College in Wisconsin puts together a list to try to give the faculty a sense of the mindset of that year's incoming freshmen. Here's the 1998 list:
- The people who are starting college this fall across the nation were born in 1980.
- They have no meaningful recollection of the Reagan Era and did not know he had ever been shot.
- They were prepubescent when the Persian Gulf War was waged.
- Black Monday 1987 is as significant to them as the Great Depression.
- There has been only one Pope. They can really remember only one president.
- They were eleven when the Soviet Union broke apart and do not remember the Cold War.
- They have never feared a nuclear war. "The Day After" is a pill to them, not a movie.
- They are too young to remember the space shuttle blowing up, and
Tiananmen Square means nothing to them.
- Their lifetime has always included AIDS.
- They never had a polio shot and likely do not know what it is.
- Bottle caps have not only always been screw off, but have always been plastic. They have no idea what a pull-top can looks like.
- Atari pre-dates them, as do vinyl albums.
- The expression "you sound like a broken record" means nothing to them.
- They have never owned a record player.
- They have likely never played Pac Man and have never heard of Pong.
- Star Wars looks very fake to them, and the special effects are
pathetic.
- There have always been red M&Ms, and blue ones are not new. What do you mean there used to be beige ones?
- They may have heard of an 8-track, but chances are they probably never have actually seen or heard one.
- The compact disc was introduced when they were one year old.
- As far as they know, stamps have always cost about 32 cents.
- They have always had an answering machine.
- Most have never seen a TV set with only thirteen channels, nor have they seen a black-and-white TV.
- They have always had cable.
- There have always been VCRs, but they have no idea what BETA is.
- They cannot fathom not having a remote control.
- They were born the year that Walkmen were introduced by Sony.
- Roller skating has always meant inline for them.
- The Tonight Show has always been with Jay Leno.
- They have no idea when or why Jordache jeans were cool.
- Popcorn has always been cooked in a microwave.
- They have never seen Larry Bird play, and Kareem Abdul-Jabbar is a football player.
- They never took a swim and thought about Jaws.
- The Vietnam War is as ancient history to them as WWI, WWII, or even the Civil War.
- They have no idea that Americans were ever held hostage in Iran.
- They can't imagine what hard contact lenses are.
- They don't know who Mork was or where he was from.
- They never heard the terms: "Where's the beef?," "I'd walk a mile for a Camel," or "de plane, de plane!"
- They do not care who shot J.R. and have no idea who J.R. is.
- The Titanic was found? I thought we always knew where it was.
- Michael Jackson has always been white.
- Kansas, Chicago, Boston, America, and Alabama are places, not groups.
- McDonald's never came in styrofoam containers.
- There has always been MTV.
For those of you in marketing, many of these people will be on the
receiving end of your five-year plan. Scary, isn't it!!
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INSPIRATION
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The 57-Cent Difference
Borrowed from SIE Ezine by Kim Ward KimsGotMail@aol.com
Many years ago in Philadelphia, a little girl named Hattie
made a difference in the lives of people in her community.
A local minister started a Sunday school program for the
neighborhood children, and Hattie came to the first meeting.
Because the room was small, several children had to be
turned away. Hattie went to bed sad that night, because many
of her playmates could not attend Sunday school. There just
was not enough room.
Two years later, Hattie died. Her parents sent for the minister
and gave him a worn red pocketbook they had found beneath Hattie's
pillow. The pocketbook contained fifty-seven pennies she had
earned by running errands. With the money was a note in
Hattie's handwriting that read, "This is to build the church
bigger so more children can go to Sunday school."
The Sunday following Hattie's funeral, the minister carried
the little red pocketbook into the pulpit, took out the fifty-seven pennies, and dropped them one by one back into the purse.
He told how Hattie had given all she had, and the congregation
was touched.
After the service a visitor came forward and offered a piece
of desirable land for a new church building. He said, "I will
let the church have it for the price of fifty-seven pennies."
When the story hit the news, checks began coming in from
everywhere.
Today visitors are impressed with the Temple Baptist Church
in Philadelphia. Seating capacity for the church now is 3,300.
And it all began with a little girl who wanted to help.
What a difference she made!
—As cited in From My Heart
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ETCETERA
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Contact publisher at:
elfbutter@erinet.com
To advertise, please send your 7-line,
65-character classified (including URL or email address) 20-lines for sponsor ads, up to 50 for SOLO ads—pay thru PayPal by check or credit card or send money order or cashier's check to PO Box 854, Franklin OH 45005. Email ads to: advertising@elfexpressionsezine.com All classified ads are free for right now and are for subscribers only. The top sponsor ad is $10/issue. SOLO ads are $25/issue.
To subscribe, send email to: subscribe@elfexpressionsezine.com. To unsubscribe, send email to:unsubscribe@elfexpressionsezine.com To submit an article for publication or to make suggestions or comments, just email me at readermail@elfexpressionsezine.com
To use our editing/proofreading service, send a blank email to: editingservice@elfexpressionsezine.com
"DISCLAIMER: We disclaim any liability for the use of any contributed information contained herein. We also claim no responsibility for the legality or accuracy of advertisements or articles submitted and reprinted by permission. It is the contributor's and/or advertiser's responsibility to abide by all pertinent jurisdictional laws and regulations pertaining to that person's business."
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