"'elf Express Extra"

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'elf Express Extra
Get Hold of Your Elf!

"Get hold of your 'elf!"

Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.

Publisher: Mary Wilkey
Volume 3 - Issue 1 - January 2, 2003
Regular issue published every Tuesday

Welcome, everyone to this first issue of the New Year! And I need to remind all of our new subscribers that the extra issues will contain many more classified ads than the regular issue that goes out every Tuesday. This is necessary to accommodate all the ads for new subscribers.

Also, the highlighted classifieds seem to be gaining in popularity. To order one or more, just go to: http://paypal.com and pay my special email address: doriself@yahoo.com. They are only $3. Thank you.

In Remembrance of
September 11, 2001

If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more everyone benefits from the ads. Thank you!

If you've missed any issues, you still can see them. Just go to:
http://elfexpressionsezine.com

Defeat may test you; it need not stop you. If at first you don't succeed, try another way. For every obstacle there is a solution. Nothing in the world can take the place of persistence. The greatest mistake is giving up.
—Anonymous

CONTENTS:
Sponsor Ad
Guest Article
Classifieds
Today’s Chuckle
Classifieds
Internet Tips & Hints
Classifieds
Guest Article
Classifieds
Inspiration
Etcetera

Sponsor Ad

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Dying of Thirst

As promised, I've temporarily suspended publishing personal testimonies in this slot to include a few excerpts from the amazing book that started it all, "Lessons From the Miracle Doctors," by Jon Barron.
"Why is water so important? Quite simply, it's essential for life. And the sad fact is . . . most people just don't get enough. The vast majority of people living in the industrial world (even where water is abundant) are dehydrated.
"In advanced societies, thinking that tea, coffee, alcohol, soda pop, or other forms of manufactured beverages are desirable substitutes for the purely natural water needs of the daily "stressed" body is a common, but potentially deadly, mistake.
"Water is THE solvent in our bodies, and as such, it regulates all the functions of our bodies, including the action of all the solids dissolved in the water. In fact, every function of the body is monitored and pegged to the efficient flow of water. Think for a moment of just a few of the functions that water regulates in our bodies:
——the movement of blood
——the transport of nutrients into our cells
——the movement of waste out of our cells
——the flow of lymph fluid
——the movement of nerve impulses through our nerves
——the movement of hormones throughout our bodies
——the functioning of our brains

"If we were to become dehydrated, all of these functions (and a thousand more) would be impaired. Unfortunately, that's exactly what happens for the vast majority of us. Over time, as we become increasingly dehydrated, our thirst mechanism gradually fails, which leads to even more dehydration. Symptoms of chronic dehydration include: allergies, asthma, chronic pains, constipation, acidosis, dry skin, and the shrinking of internal organs and thinning of skin associated with agent—to name just a few.
"We need to consume between 64 and 96 ounces of pure water a day. Pure, fresh (not bottled or canned) fruit and vegetable juices may be substituted for some of this quantity—as may limited quantities of non-diuretic herbal teas (without sugar). In general, however, pure water is the key."
If you would like to get a free download of Jon Barron's book, "Lessons from the Miracle Doctors," go to:
http://goodbody.healingamerica.com
The only company in the world with scalar enhanced products!
If you would like to look into becoming a distributor, just go to this website: Watch the 6-minute video presentation (it may take a few minutes to load). Fill out and submit the questionnaire at the end of the presentation. Very shortly then, you will be contacted to determine if you qualify for our program.

Guest Article

Sell More Products and Services with Testimonials
by Judy Cullins

Testimonials are all-important to sell anything. You may already have testimonials for your new book and service, but do you have testimonials for other promotional pieces?
Next time you check out a website, notice the testimonials. Testimonials imply approval and recommendation. It's great to have them for your product, even your service, yet, most professionals don't use testimonials for the most important marketing tools—the ezine, the article, and the teleclass.
The Ezine
Does "Subscribe to my ezine" motivate you? To draw your target market's attention, you need to title your ezine and add a short benefit-driven description. Just like a guru recommending a book, you'll reap far more subscriptions when you add a testimonial.
Ezine subscriptions doubled in just one month for "The Book Coach Says" when the website added an ezine testimonial from Dan Poynter, self-publishing guru, "Book writing and marketing nuts and bolts—definitely worth your time." This short line ran just above the place to collect ezine addresses for the ezine.
The Article
Those of you who send articles to opt-in ezines and other websites are probably increasing your ezine subscriptions, as well as selling more products and service.
To take this one step further, add these articles to your own website with a navigation bar "freearticles." People visit your site because they want free information.
After they get to your free articles, put a blurb at the top. When people compliment you on your article, use their blurb as a testimonial right above your articles. Here's one from a reader that added many new eBook customers: "You hit another one out of the park. I learn just what I need from your succinct, informative and original articles. Thank you."
The Teleclass
Just like a book, this product will pull far more participants when you add testimonials from past classes to your email sales letter.
"WOW! My Sales Letter worked! Thank you for presenting your 3-session teleclass and eBook 'Create Your Homepage With Marketing Pizzazz.' You helped me focus on who my target market really is—a major accomplishment. Knowing the difference between benefits and features helped me produce a sales letter that got me a sale the next day I put it up on my site." —Harriet Meyerson, "Fire Up Your Staff On A Shoestring Budget" http://www.confidencecenter.com
Web visitors don't want to take much time. They only want to spend time on what they know will assist them. Expand your use of testimonials to capture your potential buyer's interest. Then watch your sales grow!
©2002: Judy Cullins
===================================================================
Judy Cullins: author, publisher, book coach
Helps professionals manifest their book and web dreams.
eBook: "Ten Non-techie Ways to Market Your Book Online"
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says . . . includes 2 free eReports
Judy@bookcoaching.com
Phone: 619-466-0622

A BIBLE RIDDLE

Of all the apostles (including Paul), who was the only one to mention the "antichrist"?
ANSWER: John was the only one to use the word "antichrist" and he did it 4 times: 1st John 2:18 & 22; 4:3; and 2nd John 7.

CLASSIFIEDS

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Millionaire at 31 . . . on the Internet!
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Bargain Basement Upstairs

TODAY'S CHUCKLE

Having a Bad Day?

Fire authorities in California found a corpse in a burned out section of forest while assessing the damage done by a forest fire. The deceased male was dressed in a full wetsuit, complete with scuba tanks on his back, flippers, and face mask in the middle of the forest.
A post-mortem test revealed that the man died not from burns, but from massive internal injuries. Dental records provided positive identification. Investigators then set about to determine how a fully clad diver ended up in the middle of a forest fire.
It was revealed that on the day of the fire, the man went diving off the coast, some 20 miles from the forest. The firefighters, seeking to control the fire as quickly as possible, had called in a fleet of helicopters with very large dip buckets. Water was dipped from the ocean and emptied at the site of the forest fire.
You guessed it. One minute our diver was making like Flipper in the Pacific—the next, he was doing the breast stroke in a fire dip bucket 300 feet in the air and then airborne into smoke heaven.
Still having a bad day? Just remember, it could be worse . . .
The average cost of rehabilitating a seal after the Exxon Valdez oil spill in Alaska was $80,000. At a special ceremony, two of the most expensively saved animals were being released back into the wild amid cheers and applause from onlookers. A minute later, in full view, a killer whale ate them both.

Still think you're having a bad day?

"Our doubts are traitors, and make us lose the
good we oft might win by fearing to attempt."
—William Shakespeare

Classifieds

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Not everything that can be counted counts,
and not everything that counts can be counted.
—Albert Einstein

Classifieds

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Discover how easy it is to place a bet on every outcome
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"Contentment brings happiness even in poverty.
Discontent brings poverty, even in wealth."
—Confucius

Internet Hints & Tips

E-Board

If you don't really want to create an entire website, but do have some information you want to share, this is a great solution. You get your own "virtual corkboard" to post info, photos, or whatever else. People can add their notes to your stuff as well.
View their demo and see what we mean. This is a great resource that you can use to make your website visitors interact with you.
http://www.resource-a-day.net/resources/e-board/
AOL users click here

A lie gets halfway around the world before
the truth has a chance to get its pants on.
—Sir Winston Churchill

Classifieds

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Interesting . . . In 1918 a flu epidemic killed 548,000 people in the United States. Worldwide, over 20 million people died. About half of the deaths were of people between 20 and 40 years old.
Source: http://home.earthlink.net/~stcarr/facts.html
and Encyclopedia Britannica

Guest Article

A New Year . . . A New Beginning!
by Livvie Matthews

The New Year, for me, has always been an exciting and happy time! Recently I was posting in one of the great groups I belong to, hbj_chat, and I compared the New Year to a new page.
The new year always brings the opportunity for what seems like a new beginning, a chance to "start over." It always seems crisp, clean and exciting! We all get to start with a "new page" and it's up to us what we want to "write" on it!
Take a few minutes and reflect on last year and your goals, but don't dwell on the past year's missed opportunities. We need to look ahead with excitement and anticipation for what we can do with this year's new opportunities (pages) that will be presented.
Whatever you "write" is an opportunity within itself! At the beginning of a new year we are all at the same point, granted some may be beginning with more than others, but we are all beginning!
As you begin "writing" your business this year, focus on ways to "work smarter and not harder". We unclutter and organize our garages, our houses, our closets, our cabinets, right on down to our drawers! Shouldn't we do the same for our minds?
Eliminate (unclutter) situations that are stressful. Focus (organize) on what you did that was positive last year that caused your business to grow and then expand on each of those areas.
When you write articles look for and add more submission sites. As you are participating in ad swaps look for new ways and people to swap ads. Join or participate more in discussion groups and link exchanges while you market your business in general.
The old saying "You can't see the forest for the trees" sometimes prevents us from seeing new opportunities for marketing and growing our business. Ask a friend or an associate, who's opinion you value, to comment on what you are doing or not doing.
They aren't seeing the same "trees" you are seeing and can offer a different view . . . they might even help you to be able to "see the forest"!
As you begin "writing" this new year don't lose site of balance. Remember to keep all the "pages" in perspective. From time to time you will need to turn the "pages" down, walk away and take time to enjoy life and everything that goes with it.
So, what do you want to "write" on your new page this year? It's all up to you! Just get your "keyboard" going, "write" one word after another and then—press enter! After all it's . . . A New Year and A New Beginning! ©2003, Livvie Matthews
===============================================================================

Livvie Matthews offers a complete line of services ranging from the do-it yourselfers, to consulting and joint venture services, to full writing and production services for people interested in creating information products, niche marketing and building their biz! Market Your Goldmine!
http://www.simplebizpublications.com/powerhouse.html
Subscribe: simplebiz-ezine-subscribe@yahoogroups.com

Inspiration

I've learned that, regardless of your relationship with your parents, you'll miss them when they're gone from your life.
I've learned that making a "living" is not the same thing as making a "life."
I've learned that life sometimes gives you a second chance.
I've learned that you shouldn't go through life with a catcher's mitt on both hands. You need to be able to throw something back.
I've learned that if you pursue happiness, it will elude you. But, if you focus on your family, your friends, the needs of others, your work, and doing the very best you can, happiness will find you.
I've learned that whenever I decide something with an open heart, I usually make the right decision.
I've learned that even when I have pains, I don't have to be one.
I've learned that every day you should reach out and touch someone. People love that human touch—holding hands, a warm hug, or just a friendly pat on the back.
I've learned that I still have a lot to learn.
—Author Unknown

Etcetera

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"NOTE: We do not assume any liability for the use of any contributed information contained herein. We also claim no responsibility for the legality or accuracy of advertisements or articles submitted and reprinted by permission. It is the contributor's and/or advertiser's responsibility to abide by all pertinent jurisdictional laws and regulations pertaining to that person's business."

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