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'elf Express Extra

Get Hold of Your Elf!

"Get hold of your 'elf!"


Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.



Publisher: Mary Wilkey
Volume 3 - Issue 3 - January 9, 2003
Regular issue published every Tuesday


Hi, everyone, and welcome all . . . we have a lot of new subscribers, so I thought I'd better reiterate a few things.

1—If you see the character ^ in certain words in this ezine (including your ads), this is necessary to foil the spam filters so that you will continue receiving this publication.

2—This is an "Extra" issue, which is published mainly to accommodate all the new subscriber ads. The regular issue, which goes out on Tuesdays, has a lot fewer ads in it.

3—I wish to draw everyone's attention to the Internet Tip today, most especially those who advertise online, as you need to get this neat little tool to lengthen dramatically those llllooooooooonnnnnnnnggggggg URLs I see attached to many ads. And it's free!




In Remembrance of
September 11, 2001


Smile!

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CONTENTS:

Sponsor Ad
Guest Article
Classifieds
Today’s Chuckle
Classifieds
Internet Tips & Hints
Classifieds
Guest Article
Classifieds
Inspiration
Classifieds
Etcetera


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You Need to Listen Up if you Drink Chlorinated Water


As promised, I've temporarily suspended publishing personal testimonies in this slot to include a few excerpts from the amazing book that started it all, "Lessons From the Miracle Doctors," by Jon Barron.

"Chlorine is one of the most toxic substances known. It does everything from drying your skin and destroying your hair to wiping out the beneficial bacteria in your colon.

"And the byproducts of chlorination (such as: chloroform, dichloro acetic acid, and MX), which are found in drinking water, are all proven carcinogens.

"According to the US Council on Environmental Quality, the cancer risk among people drinking chlorinated water is 93% higher than among those whose water does not contain chlorine. There is a higher incidence of cancer of the esophagus, rectum, breast, and larynx and a higher incidence of Hodgkin's disease among those drinking chlorinated water.

"Chlorine has been strongly implicated as a major factor in the onset of atherosclerosis and its resulting heart attacks and strokes.

"By the same mechanisms that chlorine narrows blood vessels that feed the heart, it also narrows the blood vessels that feed the brain. Consequently, chlorine has been implicated as a major factor in the onset of senility."

"There's no question that chlorine in drinking water has helped stop the spread of many virulent water-borne diseases. On the other hand, there's also no question but that chlorine in our drinking water presents us with serious long-term health implications. The bottom line on chlorine is that it pretty much needs to remain as part of the city water purification process. That means that you need to remove it from your water at your house.

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GUEST ARTICLE


Changing Your Life in 2003
by Kevin Bidwell

When January 1 rolls around every year, people make goals or resolutions. Lose weight, stop smoking, spend more time with the family. These are all GREAT, and I hope you have considered many of these life enhancing goals.

But today I want to give you some resolutions you may not have considered that just might make a real difference in your business and life success in 2003.

I resolve to fail in 2003.

Yup, I plan on failing—and I plan to do it more than once. The only way to completely avoid failure is to never take a risk. People who never take a risk never experience much success in any area of life. Unless you are willing to try new things, you will never experience success in your business either. Now, I don't plan on STAYING in failure in 2003. Instead, I plan to learn from it, remold it, and turn it into success.

I resolve to be courageous in 2003.

When I was a kid I thought that courage meant you never had a fear. What I have found as an adult is that courage is when you do something in spite of the fear you feel. This year I want to live in such a way that my courage, not my fear, directs my life.

I resolve to receive, not horde, in 2003.

Everyone is eventually paid what they are worth. I don't want to be one of those people who is constantly looking out for myself. Instead, I want to be the kind of person who helps others and trusts that it will make its way back to me. I don't have to horde, I can be generous. I can wait with open palms for whatever comes my way.

I don't know what you have planned for 2003, but I hope you will consider making some resolutions that are more than just "outward." I hope that you will think about the things that really matter.

©2003 Kevin Bidwell

==========================================================

Kevin Bidwell is owner of http://www.all-in-one-business.com. Kevin is offering a FREE BUSINESS Start-Up Kit to everyone who visits his site. If you liked this article, you will want to subscribe to his newsletter. Send a blank email to: nwslttr@quicktell.net




If you want enemies, beat others to it.
If you want friends, let others beat you to it.

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TODAY'S CHUCKLE


These are the nominees for the Chevy Nova Award. This is given in honor of the GM's fiasco in trying to market this car in Central and South America. "No va" means, in Spanish, "No go."

1—The Dairy Association's huge success with the campaign "Got Milk?" prompted them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read "Are you lactating?"

2—Colgate introduced a toothpaste in France called Cue, the name of a notorious adult magazine.

3—An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope's visit. Instead of "I saw the Pope" (el Papa), the shirts read "I Saw the Potato" (la papa).

4—Pepsi's "Come Alive With the Pepsi Generation" translated into "Pepsi Brings Your Ancestors Back From the Grave" in Chinese.

5—The Coca-Cola name in China was first read as "Kekoukela," meaning "Bite the wax tadpole" or "female horse stuffed with wax," depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent "kokou kole," translating into "happiness in the mouth."

6—Frank Perdue's chicken slogan, "It takes a strong man to make a tender chicken," was translated into Spanish as "it takes an aroused man to make a chicken affectionate."

7—When American Airlines wanted to advertise its new leather first class seats in the Mexican market, it translated its "Fly In Leather" campaign literally, which meant "Fly Naked" (vuela en cuero) in Spanish!



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GUEST ARTICLE


Make a Promise, Grab a Sale
by Kevin Nunley

Cross my heart and hope to die; swear on my mother's grave; the truth, the whole truth and nothing but the truth, so help you God. These are all promises. Whether these statements are used to make a false promise or not, they all do one thing; they make the promisee feel secure.

One of the quickest ways to get a potential customer's attention is to make a promise. In marketing, that promise should be the first thing they see, so it should be embedded in the headline.

A headline should appeal to an immediate need. Regardless of who your target audience is, all people have the need to feel secure; to know that an advertised product or service can fulfill the advertised claim. That is where the promise comes in.

Now, this doesn't mean that you should say the words "I promise," only that they should be implied. Offer a benefit and phrase it in a way that says, "We are completely confident in what we claim."

But beware the false promise. Though plenty of advertisers make them, a false promise will only sell a product or service once. If you want to create long-term customers, make a promise that your product or service can fulfill. Once they see you are as good as your word, they will feel utterly secure. And security is what really sells a product.

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INSPIRATION


No Ma'am, I Won't—ever!

I saw him in the church building for the first time on Wednesday. He was in his mid-70's, with thinning silver hair and a neat brown suit. Many times in the past I had invited him to come. Several other Christian friends had talked to him about the Lord and had tried to share the good news with him.

He was a well-respected, honest man with so many characteristics a Christian should have, but he had never put on Christ nor entered the doors of the church. "Have you ever been to a church service in your life?" I had asked him a few years ago. We had just finished a pleasant day of visiting and talking. He hesitated. Then with a bitter smile he told me of his childhood experience some fifty years ago.

He was one of many children in a large impoverished family. His parents had struggled to provide food, with little left for housing and clothing. When he was about ten, some neighbors invited him to worship with them.

The Sunday School class had been very exciting! He had never heard such songs and stories before! He had never heard anyone read from the Bible!

After class was over, the teacher took him aside and said, "Son, please don't come again dressed as you are now. We want to look our best when we come into God's house."

He stood in his ragged, unpatched overalls. Then looking at his dirty bare feet, he answered softly, "No, ma'am, I won't—ever."

"And I never did," he said, abruptly ending our conversation.

There must have been other factors to have hardened him so, but this experience formed a significant part of the bitterness in his heart. I'm sure that Sunday School teacher meant well. But did she really understand the love of Christ?

Had she studied and accepted the teachings found in the second chapter of James? What if she had put her arms around the dirty, ragged little boy and said, "Son, I am so glad you are here, and I hope you will come every chance you get to hear more about Jesus."

I reflected on the awesome responsibility a teacher or pastor or a parent has to welcome little ones in His name. How far-reaching her influence was!

I prayed that I might be ever open to the tenderness of a child's heart, and that I might never fail to see beyond the appearance and behavior of a child to the eternal possibilities within.

Yes, I saw him in the church house for the first time on Wednesday. As I looked at that well dressed old gentleman, lying in his casket, I thought of the little boy of long ago. I could almost hear him say, "No, ma'am, I won't—ever."

And I wept.

We have Dennis Lambdin to thank for this one, folks. Email him at dwl2002@earthlink.net




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