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'elf Express Extra
"Get hold of your 'elf!" |
![]() In Remembrance of September 11, 2001 |
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Get the free report before it's banned! Click Here |
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"Is it safe? . . .
"Numerous articles have appeared in the Newq England Journal of Medicine and the Journal of the American Medical association challenging the safety of fluoridation.
"National Institute of Environmental and Health Sciences has shown that fluoride causes cancer.
"Scientists at the EPA have come out against fluoridation, because they have confirmed that it does not reduce tooth decay, and that there is clear evidence that fluoride causes cancer.
"The Pasteur Institute in France, and the Nobel Institute in Sweden have caused fluoride to be banned in France and Sweden, respectively, because the health risks from using fluoride far outweigh any possible benefit.
"Fluoridation is also banned in Finland, Holland, Chile, and Japan, among others."
The only company in the world with scalar enhanced products!
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by Susan Dunn Forget the "spam" mindset. Receiving "masses of unsolicited
mail" is their job. Bulkmail them! They need you. (I know, it's
an odd concept.)
Think concept, not format. There is a format, but you could
send it in on toilet paper if it's newsworthy.
You don't have to go down there either. They're writers; they
like to READ things, not HEAR them, so phone calls and visits
aren't their favorite thing. If they call, don't expect a lot
of small talk.
By content, I don't mean great writing, I mean news—juicy,
timely news. Use spellcheck, but they're writers; you're the
supplier of the material. State the purpose clearly. Don't use
any attachments. Respect their time. Their deadlines are
relentless.
Only the naïve "follow up" a release. Don't bother with phone
calls and faxes. It's like dating—if they want to talk to you,
they'll call.
If you want an ad, buy one. A thinly disguised ad won't fly. Write
a heavily disguised one—something informative, inspirational,
interesting, timely, emotional.
Don't tickle the gorilla. If you summon the press, be ready when
they get there. Know your data, and have it on hand. If they ask
for more, email it within an hour.
Get your contact info on the release. They won't be looking you
up in the yellow pages if you forget your phone number.
Last but not least, it's a numbers game. Send it to appropriate
editors, but don't be shy. Getting selected could be as simple as
trying another editor another day. If a train in your town has a
chemical spill the day of your event, you're out, but it's just
bad luck. Nothing personal or permanent.
====================================================================================
©2003: Susan Dunn, the Internet Marketing Coach |
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—Jimmy Carter |
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by Selena Richardson
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