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'elf Express Extra

Get Hold of Your Elf!

"Get hold of your 'elf!"


Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.



Publisher: Mary Wilkey
Volume 3 - Issue 59 - July 26, 2003
Regular issue published every Tuesday


Greetings, all. Would like to call your attention to a really neat article in today's edition by Richard Vegas: The Magnificent Obsession. I think you'll really enjoy it . . . and benefit from it if you apply the principles.

Please pray for my friend, Michelle Raybourn, who has been victimized by identity theft. Seems that someone in Colorado wants to sue her for checks written back in April, using her identity . . . and the person used an address Michelle hasn't had since 1995! This is really causing Michelle a lot of pain, and to save yourself similar pain, take some small pains now to protect and secure your identification information, social security numbers, credit card numbers, checking account information, etc.

One small thing you can do is to *not* pay your bills by mailing them from your home. Drop them in the nearest postal mailbox. That way, if someone is trying to get your information, they at least won't be able just to reach in your mailbox and help himself!




In Remembrance of
September 11, 2001


Smile!

If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more everyone benefits from the ads. Thank you!

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Signature



To see my sons' fantastic new invention,
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Searching for a new look?
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Contents:

Publisher's Recommendation
Guest Article
Classifieds
Today’s Chuckle
Classifieds
Internet Tips & Hints
Classifieds
Guest Article
Classifieds
Inspiration
Classifieds
Etcetera


Publisher's Recommendation


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Guest Article


12 Ways To Strengthen Your Visitors' Trust In You
by Ken Hill

1 — Publish testimonials on your site from your satisfied customers.

Ask your customers if you can use their comments complimenting your products or customer service on your site.

You can also ask for your customers' feedback on your site to garner more testimonials, as well as to get valuable suggestions about your product.

If you would like to get testimonials from other experts, consider giving your colleagues a complementary copy of your product in exchange for a review.

2 — Make your ad copy personable. Try writing your ad copy as if you are writing to a friend.

3 — Don't make exaggerated claims or promises in your copy.

Focus on the benefits your product or service will provide to your visitors, but keep your copy truthful as well as hard hitting.

4 — Include an "about us" page on your site that tells your visitors about you and your company.

5 — Publish your privacy policy on your site. Assure your visitors that the information that you collect from them will not be shared or sold to anyone.

6 — Use a secure server to process your transactions.

Walk your visitors through the purchasing process, making it as simple as possible. Let people who are new to the internet know they have nothing to fear from ordering from you.

Also have a system in place that allows you to instantly notify your customers that you have received their orders, that thanks them for purchasing from you, and that gives them information about contacting you if they have any questions or problems.

7 — Let your visitors know of any awards your product or business has won.

8 — Answer all of your visitors' emails as quickly as possible.

Nothing will cost you your visitor's trust quicker than an unanswered email. On the other hand, being friendly and helpful will go a long way in building up trust and rapport with your visitors.

9 — Become a member of online business associations. Most associations will let you put their logo on your site, which will enhance your reputation as well as that of your product to your visitors.

10 — Offer your visitors a money back guarantee. This will show your visitors that you stand behind the quality of your products, and assure them that they have nothing to lose by purchasing from you.

11 — Offer your visitors samples of your products, a trial version of your software, or let them read the first couple of chapters of your info product.

12 — Get recommendations from your visitors by placing tell-a- friend forms on your site.

Using a tell-a-friend form to direct new visitors to your site is the equivalent of word-of-mouth advertising, which is very powerful.

Your visitors who come to your site because of these recommendations will be much more willing to trust you and be interested in what you have to say.

©2003, Ken Hill

=========================================================================

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A Bible Riddle

Was King Solomon made king while his father was still alive?

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Today's Chuckle


Math Problem

Three dumb men are at the doctor for a memory test.

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"274," was his reply.

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Guest Article


The Magnificent Obsession!
by Richard Vegas

The idea I'm about to share with you can bring you the greatest hope. It can bring you happiness beyond anything you've ever dreamed. It can present to you the quality and quantity of life that may seem like only something that always goes to others. Brace yourself; a band of gypsies would pay to hear this.

The Magnificent Obsession!

No matter who you are, no matter what you have been, no matter what you have done in your past, you can develop a magnificent obsession for something that can change your world and the world you live in.

The principle of this obsession is so simple that the people who could benefit the most may not see it at all. That's because those people are expecting something hard. After all, it has to be hard if it is to be of value is a prevalent attitude in this country.

Here is the simplicity of it. Develop a magnificent obsession for helping other people without expecting anything in return. And then, make sure no one else knows it was you that did it. No payment, no reward, no recognition expectations on your part.

I can just hear somebody now saying, "Vegas, you are just a few grapes short of a fruit salad". :>) Not really. Here's why. You will set in motion an inexorable law that says no matter how hard you try to avoid compensation, reward, payment, or recognition, a reward will be showered on you.

After My Own Heart!

Every living person can do something to help others. We all have the ability to create an insatiable desire to help others. You may not be wealthy, but money is really the lowest form of power in helping others. You know what the highest form is? Love.

The willingness to share yourself for someone else is the highest form of power and help you can offer. The willingness to share a talent, a skill, an experience for the welfare and benefit of another, from an attitude of love, will bring rewards unsearchable in this life.

Think about this: Long after the money is gone from a good deed, the love will remain. Maybe that's one reason some relationships stay together after a financial crisis. People may forget after the money is spent, but the act of love and kindness, the sharing of oneself will never be forgotten.

Silver And Gold Have I None, But Such As I Have I Give Thee!

Your most preciously valued possessions and abilities are often things that are invisible. They are things that only you have and only you can share with a hurting world. The more you share of yourself, the more you will have in return. It's a law; you can't stop it from working no matter how hard you try.

I heard the story of John D. Rockefeller and how he started the March of Dimes foundation. John D. was dying of stomach ulcers at a very early age. He couldn't eat anything but mild baby food. He decided that if his life was going to end so early, he wanted to do something he had never done.

A Golden Opportunity Comes Once In A Lifetime!

So he proceeded to give away everything he had. He was trying to give it all away before he died, but ironically, the more he gave the more that came back to him. It was coming back faster than he could give it away. And the clock of death was still ticking.

John D. got so caught up in what he was doing that his ulcers disappeared. And, at over ninety years old he laid one mile of his own dimes end-on-end down a street in New York, and that started the March of Dimes Foundation.

All That Glitters Is Not Gold!

Now, I realize you may not have John D's assets. But, if you doubt this you can prove it to yourself by giving a smile to every one you meet today. Give a pleasant word, a kind gesture and watch what happens.

If you do this, you will discover something about yourself: that it is very difficult to create desirable actions within yourself . . . Do this and you will discover that what you have left after you share it with someone will grow and increase. And, what you have left after you withhold it from someone will decrease and diminish.

Now, here is what happens when things start leaving our possession. It really doesn't matter if they are tangible or intangible. Any time we experience something going away that we've had for awhile we feel rejected and deprived.

Just Gets My Goat!

Then we try to stop the flow outward, assuming it was something tangible, which just translates into protecting and withholding what we have left. And, the more we guard over the things we're trying to protect, the more we see them decrease.

On the other side, when we start looking for ways to show our appreciation for what we have left, the more the increase starts coming back. This is primarily the reason that human nature goes exactly opposite the laws of the universe. Even common sense says if something is flowing out, then we are diminishing. If something is coming in, then we are increasing.

Every fiber of our being starts screaming, "Dam up the flow." Stop the outflow, when the whole design of the universe was to return "after" we give. Give a frown, get a frown. Give a smile, get a smile.

A Blessing In Disguise! So even though we, by nature, do all we can to stop the outgo, nevertheless, it is the universe's way of bringing back to us. I know it sounds crazy—don't look at me like that; I don't like it either.

Now, no matter how serious the loss, it takes a magnificent obsession to look for a way to continue giving that which is desirable and withholding that which is undesirable. Human nature just says, eye for eye, tooth for tooth.

You may have lost the dearest possession that God has ever given you. And, if so, I am sure that you now have an empathy and compassion, with a much clearer understanding, of the problems of others in that same situation.

More Power To You!

You are in a perfect position to use your empathy to reach out to someone else and share what you've learned. That's when the power of your magnificent obsession goes into gear, and return and increase come showering back.

©2003, Richard Vegas

===================================================================

Richard Vegas is a popular recording artist and internet marketing professional. He invites you to subscribe to his free weekly ezine "Wing-Tips" The Success System That Never Fails at: http://tinyurl.com/i56t You may also hear and follow Richard's music career at: http://www.richardvegas.com



Inspiration


Where God wants you to be

Next time your morning seems to be going wrong, and the children are slow getting dressed, and you can't seem to find the car keys, and you hit every traffic light, don't get upset or frustrated; praise God instead, because God is at work watching over you.

After September 11, I happened to call a man on business whom I didn't know and haven't nor will probably ever talk to again. But on this particular day, he felt like talking. He was the head of security for a company that had invited the remaining members of another company, which had been decimated by the attack on the Twin Towers, to share their office space.

With his voice full of awe, he told me stories of why these people were alive and their counterparts were dead. In the end, all the stories were just about the little things that happen to us. You might know, the head of the company got in late that day because his son started kindergarten.

Another fellow was alive because it was his turn to bring donuts. There were other stories that I hope and pray will someday be gathered and put in a book.

The one that struck me was the man who put on a new pair of shoes that morning, took the various means to get to work but before he got there, he developed a blister on his foot. He stopped at a drugstore to buy a Band-Aid. That is why he is alive.

Now when I am stuck in traffic, miss an elevator, turn back to answer a ringing telephone . . . all the little things that annoy me . . . I think to myself, this is exactly where God wants me to be at this very moment.

May God continue to bless you with all those annoying things.

—Source unknown




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