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'elf Express Extra
Get Hold of Your Elf!

"Get hold of your 'elf!"

Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.

Publisher: Mary Wilkey
Volume 3 - Issue 7 - January 23, 2003
Regular issue published every Tuesday

Hi, everyone . . . don't know about where you are, but it's totally freeeeezzzzzing here in Ohio! Weather patterns definitely are a'changin'—understand that North Carolina had 6-8 inches of the white stuff last night. We have it on the ground, but only a skiff last night. The cold, though, is something ELSE! Even so, has everyone gone wimpy? I've never seen so many activities, meetings, etc. cancelled, not because of snow or blizzard conditions, but simply because it's this cold! We're talking around zero, folks, not even below yet! Guess hibernation will set in at subzero! LOL!

Finally, I need to remind new readers that this is an extra issue and will contain a lot more classifieds than the regular Tuesday issue.

In Remembrance of
September 11, 2001

If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more everyone benefits from the ads. Thank you!

If you've missed any issues, you still can see them. Just go to:
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The most hidden secrets that the wealthy webmasters are using now to get their millions of hits every day.

Get the f^ree report before it's banned! C^lick Here

When you do the common things in life in an uncommon way,
you will command the attention of the world.
—George Washington Carver

Contents:
Sponsor Ad
Guest Article
Classifieds
Today’s Chuckle
Classifieds
Internet Tips & Hints
Classifieds
Guest Article
Classifieds
Inspiration
Classifieds
Etcetera

Sponsor Ad

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More Eye-Opening Facts about Fluoride

As promised, I've temporarily suspended publishing personal testimonies in this slot to include a few excerpts from the amazing book that started it all, "Lessons From the Miracle Doctors," by Jon Barron.
Recall, readers, last time we talked about who was supporting fluoridation. Now we'll add the footnotes:
" . . . community water fluoridation is supported by the US Public Health Service¹, the American Dental Association², the American Medical Association³, the American Heart Association, the American Cancer Society, and the National Academy of Sciences. On the other hand, the devastating, toxic effects of fluoride are well documented by mainstream organizations (see Issue 3-6).
"Fluoride is a potent toxin⁴ that accumulates (about 50% a day for adults and 75% a day for children) in the body. . . . We are constantly being exposed to high levels of fluoride other than in our water. It is in our toothpaste.⁵ It is sprayed on our food.⁶ It is present in pharmaceutical drugs . . . from birth control pills to antibiotics. It is in soda pop . . . realize that there is no way . . . to determine what your fluoride intake is, but it's pretty much for sure far higher than is healthy.
" ¹ While at the same time, curiously, pushing for a reduction in our daily fluoride intake. Maybe you can explain that to me.
" ² It's worth noting that the American Dental Association is on the horns of a dilemma. To admit that promoting the use of fluoride was a mistake would open up the floodgates of litigation.
" ³ While at the same time repeatedly publishing articles in their magazine proving the dangers of fluoride. No one ever said this has to make sense.
" ⁴ Fluoride is used as a pesticide particularly for roaches, ants, and rats.
" ⁵ Note: fluoride toothpaste can double the level of fluoride in the blood within five minutes of being used—just from the amount absorbed through the cheeks and gums.
" ⁶ Apples and grapes are particularly high in fluoride for this reason."
If you would like to get a free download of Jon Barron's book, "Lessons from the Miracle Doctors," go to:
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Guest Article

23 Questions to Ask When Preparing Your 2003 Marketing Plan
by Kris Mills

For most of us, January is the month for planning so to help make that job a little easier, here are 23 questions to consider when developing strategies for your plan.
1—Where are we now?
2—What are your goals and objectives?
3—What environmental factors are affecting your business . . . how can you minimise the threats and capitalise on the opportunities?
PRODUCT
4—Do you need to improve the quality or features of your product?
5—Does your range of product/services need to be rationalised to meet changing demand?
6—Is the manner in which your product (or service) is packaged in keeping with your market positioning AND in line with the current needs of customers?
PRICE
7—How do your prices compare with your competitors now?
8—Is there scope for a price increase?
9—Manufacturers/Wholesalers . . . can you or do you need to adjust your discount structure for resellers?
10—Can you reduce your product costs without affecting quality?
DISTRIBUTION
11—Which companies/organisations represent alliance opportunities, and how can you approach them?
12—Can after-sales and service improvement be made?
13—Can you move into new markets and customer areas, and are there any that you should be withdrawing from?
14—Will improving your customer service levels lead to an increase in customer retention and referrals and, if so, what can you do to achieve that?
15—Are there any niche markets you can tap into?
PROMOTION
16—Do you need to improve your sales conversion ratios, and, if so, how? . . . special offers, sales training, upselling, or cross-selling?
17—Do you need to improve your average transaction value, and, if so, how?
18—How can you increase the number of times a client does business with you during the year?
19—Does your cost per customer (CPC) need to reduce significantly?
20—Which promotional methods aren't working well on a CPE or CPC basis?
21—Which promotional methods are working well for you, and how can you expand on them to further increase sales?
22—What can you do to increase referrals?
23—What do your customers think about your service levels, your product quality, and what would they like you to be offering them in the future?
©2003: Kris Mills
==============================================================================

Kris Mills of Words that Sell (http://www.wordsthatsell.com.au) is a top selling direct marketing consultant and author of numerous how-to guides including her new marketing plan templates kit called "MarketingPlan TimeSaver." To find out more about the kit or to subscribe to Kris' newsletter visit:
http://www.wordsthatsell.com.au/marketingplantimesaverkit.htm

The church is prayer conditioned.

A Bible Riddle

The shortest verse in the Bible is "Jesus wept" found in John 11:35. What is the NEXT shortest verse in the Bible?
ANSWER — 1st Chronicles 1:25 "Eber, Peleg, Reu,"

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WARNING: Exposure to the Son may prevent burning.

Today's Chuckle

Friendly Persuasion

Some friars were behind in their belfry payments, so they opened a small florist shop to raise the funds. Since everyone liked to buy flowers from the men of God, the rival florist across town thought the competition was unfair.
He asked the good friars to close down, but they would not. He went back and begged the friars to close. They ignored him. He asked his mother to go ask the friars to get out of the business. They ignored her. So the rival florist hired Hugh MacTaggart, the roughest and most vicious thug in town, to persuade them to close.
Hugh beat up the friars and trashed their store, saying he'd be back if they didn't close shop. Terrified, the friars did so.
The Moral of the Story?
Hugh, and only Hugh, can prevent florist friars!

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Most people want to serve God, but only in an advisory position.

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Nothing else ruins the truth like stretching it.

Guest Article

Redefining Success
by Kevin Bidwell

If you attempted to start an Internet business in 2002 and found it difficult, join the club. For a variety of reasons, 2002 was one of the more difficult times for businesses of all kinds. So if you struggled, join the club.
But I think 2003 holds much more promise and prosperity than 2002. Here are some of the reasons why:
More and More People will be Spending Money Online in 2003.
Online business is where the real money will be in 2003. If you are willing to create a solid product, market it effectively, and provide quality follow-up, you will make an ever increasing amount of money from 2003 onward. The Internet is growing exponentially, and in 2003 you have the opportunity to be a part.
More Niche Markets will be Created in 2003.
One of the keys to real success is to secure a market niche and provide solutions to that niche's problems. As more people get online throughout the world, there will be more and more market niches to reach with your unique product.
More Genuine Help will be Available in 2003.
Slowly but surely the "false gurus" who are out there just to take your money are fading in popularity. More and more in 2003 you will find people who wish to give you real help to start and run your online business.
Have you almost given up on starting an online business? I would strongly encourage you to reconsider. 2003 might just be the best year yet!
©2003 by Kevin Bidwell
===========================================================================

Kevin Bidwell is owner of http://www.all-in-one-business.com. Kevin is offering a F^Ree Business Start-Up Kit to everyone who visits his site. If you liked this article, you will want to subscribe to his newsletter. Send a bl^ank email to: nwslttr@quicktell.net

Inspiration

To realize the value of ten years:
Ask a newly divorced couple.
To realize the value of four years:
Ask a graduate.
To realize the value of one year:
Ask a student who has failed a final exam.
To realize the value of nine months:
Ask a mother who gave birth to a still born.
To realize the value of one month:
Ask a mother who has given birth to a premature baby.
To realize the value of one week:
Ask an editor of a weekly newspaper.
To realize the value of one hour:
Ask the lovers who are waiting to meet.
To realize the value of one minute:
Ask a person who has missed the train or plane.
To realize the value of one second:
Ask a person who has survived an accident.
To realize the value of one millisecond:
Ask the person who has won a silver medal in the Olympics.
Time waits for no one. Treasure every moment you have.
You will treasure it even more when you can share it with someone special.
To realize the value of a friend:
Lose one.
—Author unknown

Etcetera

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