Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.
Publisher: Mary Wilkey
Volume 3 - Issue 9 - January 30, 2003
Regular issue published every Tuesday
Well, folks, this will be short, as I'm rushing to get it out to you tonight after spending a warmer (for Ohio in January) sunny afternoon looking at the prototype a new invention that my twin sons have produced. Their marketing company was doing a photo-shoot of it. Can't tell you what it is yet, but it's really neat!
Hope you enjoy today's extra . . . and new subscribers, take note that extra issues always contain far more classifieds than the regular Tuesday issue, so if this is your first exposure to 'elf Expressions, hang in there with me—it gets better!
If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more everyone benefits from the ads. Thank you!
If you've missed any issues, you still can see them.
Just go to:
As promised, I've temporarily suspended publishing personal testimonies in this slot to include a few excerpts from the amazing book that started it all, "Lessons From the Miracle Doctors," by Jon Barron.
"Destruction of the immune system — Up to a 39% increase in various cancers—with an astounding 80% increase in rectal cancer — Genetic changes both in sperm and other cells — Dramatic increase in heart related deaths — Brittle bones1 — Chronic fatigue — Gastrointestinal disturbances — Increase in infant mortality — Skin rashes after bathing — Miscarriages — Dizziness — Vision problems, including blindness — Not to mention mottled teeth.
"Also it is well established that fluoride is an extremely potent enzyme inhibitor.
The bottom line is what freakin right does anyone have to force such a potentially toxic substance into your drinking water2For No Proven Benefit.3
"Oh yes, I almost forgot, the aluminum/fluoride connection. New research has revealed that fluoride in drinking water makes the aluminum that we ingest more bio-available. In the presence of fluoride, more aluminum crosses the blood-brain barrier and is deposited in the brain.
"As was reported in Brain Research, Vol. 7 84:98, the bottom line is that the combination of aluminum and fluoride causes the same pathological changes in brain tissue that are found in Alzheimer's patients. Now don't misunderstand, I'm not saying and aluminum/fluoride is THE cause of Alzheimer's. That would be premature. All I'm saying is that it might be prudent to limit your exposure until we know more one way or the other . . . "
If you would like to get a free download of Jon Barron's book, "Lessons from the Miracle Doctors," go to:
If you would like to look into becoming a distributor, just go to this website:
Watch the 6-minute video presentation (it may take a few minutes to load). Fill out and submit the questionnaire at the end of the presentation. Very shortly then, you will be contacted to determine if you qualify for our program.
Guest Article
Achieving Success
by Kevin Bidwell
Ask anyone and they will tell you they want to be
"successful." Everyone knows that. But, what is success?
Every day my new students send me their goals and dreams. It
is an eye-opening experience for me. Most of them don't want
to be rich or drive a Porsche. In fact, most of them just
want basic things in life: More time with family, freedom
from a demeaning job, breathing room in their finances. Just
the basics.
After seeing literally HUNDREDS of people's goals, I have
come to the conclusion that most people just want a quality
of life that is better than the one they have. They want
more love, less fear, more contentment. For most people,
this is success.
In fact, I would take it even a step further . . .
Those people who say they want a mansion, a Hummer and be
married to Heidi Klum probably want the same things: more
love, less fear and more contentment, they just believe
having the Hummer will create that situation for them. And
it very well may.
So how can we, just average people with above average
perseverance, achieve this quality of life success?
First, simplify. I recently sat down with a client. He was
depressed. He told me: "My business took in $56,000 last
month, and I LOST money." Ouch. That's not a situation
anyone wants to be in.
Everything we buy, everything we maintain takes time, energy
and resources. Maybe less is more.
Second, multiply. Multiply your relationships, multiply your
income streams, multiply your interests. This isn't meant to
be a "hamster-wheel" approach to living, but more of a
diverse approach to living. When we have more relationships,
there is someone there when we need a lift. When we have
more income streams, when one dries up it's not so stressful.
When we vary our interests, we become well rounded people.
This brief article is not a complete plan for success, but
these two pointers might help you a little along the way.
Kevin Bidwell owns All-in-One-Business at http://tinyurl.com/52o1
in the top 1% of the most popular sites on the web.
Receive your FREE BusiNess Start Up Kit for visiting!
Contact Kevin directly at: Kevin@All-In-One-Business.com
This article may be reprinted for use in newsletters and
websites provided that the information box is kept intact.
Email notice of intent to publish is appreciated but not
required: Kevin@All-In-One-Business.com
Strike while the iron is heated,
Pause, and the iron's cold;
If you strike too late on a hardened plate,
The weld will never hold.
Seek, and success will follow;
Wait, and it passes by;
Be quick to grasp, then hold it fast,
And work for a better day.
Serve and the world serves with you;
Loaf, and you loaf alone;
This strenuous world is a continuous whirl—
It offers no room for the drone.
—Unknown
A Bible Riddle
What were the best made shoes in the Bible?
ANSWER: The shoes which the
Hebrews wore who came out of Egypt for they lasted 40 years. Deuteronomy 29:5
"And I have led you forty years in the wilderness: your clothes are not waxen
old upon you, and thy shoe is not waxen old upon thy foot."
All that is known of anatomy is so, but all that is so of anatomy is not known.
—Unknown
Today's Chuckle
Higher Education
A young man hired by a supermarket reported for his first day of work. The manager greeted him with a warm handshake and a smile, gave him a broom, and said, "Your first job will be to sweep out the store."
"But I'm a college graduate," the young man replied indignantly.
"Oh, I'm sorry. I didn't know that," said the manager. "Here, give me the broom—I'll show you how."
Think! Speak! Act Positives! I Am! I Will! I Can! I Must!
Internet Hints & Tips
CGI SCRIPT: SIMPLE COUNTER
Simple Counter is the easy way to keep track of your
site's visitors without having to go through a remote
server.
This program allows you to display your hit count as
either graphics or plain text.
And the best thing about Simple Counter is that
it's simple. Other counters out there require
you to have C compilers, FLY or something else that
makes putting a graphical counter on your page very
difficult.
Simple Counter also allows you to house your own
graphical counter on your server.
Prescriptions are written in Latin, but the bills come to you in plain English.
Guest Article
3 Ways To Beat Your Competition
by
Bob Leduc
You will always have competitors. You cannot control their
activity. But you can minimize their impact on your
business. Here are 3 ways you can position yourself to
generate sales with little or no competition.
1. Use Unconventional Marketing Methods
Most businesses use the same marketing methods as their
competitors. Adapt some unconventional marketing methods to
distinguish yourself from your competitors. Your unique
marketing will attract more attention and get more sales.
For example, most online businesses only use online
marketing methods to generate traffic to their website. By
including some offline marketing, they can bypass the heavy
competition online and produce more traffic—and more
sales.
Tip: Print your best small ad on a postcard, and mail it to
prospects in your targeted market. Postcards are inexpensive
and easy to use. Most recipients will read a brief message
on a postcard.
2. Uncover Overlooked Markets
You cannot avoid competition when you market to the same
prospects as your competitors. Look for some new niche
markets you and your competitors overlooked. You may uncover
a market you can dominate with little or no competition.
Revise your ads, web pages and other sales messages so they
appeal specifically to the unique interests and needs of
prospects in your new niche market. For example, I recently
spoke with a network marketer who singled out the following
3 niche markets. She customized her sales approach for each
market to emphasize a different major benefit.
* Stay at home moms: emphasizes the advantages of working
part-time at home.
* Corporate employees: emphasizes the opportunity to escape
the corporate environment and build your own business.
* Retirees: emphasizes the benefits of generating extra
income without schedules or supervision.
3. Establish Yourself as a Specialist
One of the most effective ways to beat your competition is
to establish yourself as a specialist in a narrowly defined
area of your business. Prospective customers perceive a
specialist as an expert in their field—someone with
special insight who can to help them in a specific area.
You do not have to abandon your current marketing to
establish yourself as a specialist. Just select a unique
product you offer or a service you perform especially well,
and emphasize it in your marketing. Include testimonials
from customers and endorsements from other experts to prove
you are one of the best.
Tip: A service business that specializes can often charge a
higher fee. Customers or clients expect to pay more for
specialized service. Some will even consider your higher fee
as evidence you are the ultimate expert.
You will have competitors as long as you are in business.
But these 3 ways of positioning yourself will minimize their
impact and allow you to generate sales with little or no
competition.
Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications
to help small businesses grow and prosper. For information, send email to:
postcards@sendfree.com or visit: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas NV
The people who support churches don't need them. The people who need them can't support them.
Inspiration
The Bible in 50 Words!
God made
Adam bit
Noah arked
Abraham split
Joseph ruled
Jacob fooled
Bush talked
Moses balked
Pharaoh plagued
People walke
Sea divided
Tablets guided
Promise landed
Saul freaked
David peeked
Prophets warned
Jesus born
God walked
Love talked
Anger crucified
Hope died
Love rose
Spirit flamed
Word spread
God remained . . .
Hope this isn't too blase for any purists out there!
"NOTE: We do not assume any liability for the use of any contributed information contained herein. We also claim no responsibility for the legality or accuracy of advertisements or articles submitted and reprinted by permission. It is the contributor's and/or advertiser's responsibility to abide by all pertinent jurisdictional laws and regulations pertaining to that person's business."
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