'elf Express Extra
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“Get hold of your ‘elf!”
Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.
The publisher’s philosophy is that most learn faster by taking small bites, rather than large gulps. Small bites are chewed more thoroughly, swallowed, and digested more readily. Keeping that in mind, many features will be solo items. That way, you will not be bombarded or overwhelmed.
Publisher: Mary Wilkey
Volume 1 - Issue 41X - January 3, 2002
Regular issue published every Tuesday evening
Hey, everyone! Owing to the extraordinary number of ads coming in every day, starting with the January 29 issue, we are going to try something a little different. Only the first fifteen ads received will go into the regular weekly issue. The extras will be published in an extra issue periodically, which issue will feature content other than ads also, so that it isn't just an "ad sheet" —but it will contain more ads than the regular issue. We'll see how this works out. Creative suggestions from subscribers are welcome!
If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more everyone benefits from the ads. Thank you!
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Next week we'll be announcing the subscriber who has been selected to write a regular feature column, which column will be starting in an upcoming issue.
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CONTENTS:
Sponsor Ad
Guest Article
Classifieds
Today’s Chuckle
Classifieds
Internet Tips & Hints
Classifieds
Guest Article
Inspiration
Classifieds
Etcetera
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I can do all things through Christ, which strengthens me.
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GUEST ARTICLE
Sam, My Border Collie's Internet Marketing Advice!
No: 4
©2001 by Gordon Brownlie
Sam (that's my 12 year old Border Collie) and I were walking again through the Bush (Australian countryside). Sam as usual was ranging out from me checking for the Eucalyptus trees that needed his marketing skills.
When we reached our usual rock beside the fallen log, Sam asked, "Gordon! you know how you work hard publishing that e-zine of yours? Well I think you could do better."
What do you mean I could do better, Sam? I thought it was going fairly well. I get good feedback on a weekly basis.
"Well", said Sam, "I'll bet you get the feedback from only a small percentage of your subscribers and another percentage only subscribe to get the FREE ads."
"Besides, what about the program you've become a member of? Is it going as well as you'd like?"
I thought it was going fairly well, Sam! Don't forget I've got to support the new members until they become profitable, and that takes up a bit of time.
"Look!" retorted Sam, "Are you fully occupied with your downline support? In other words, couldn't you support a lot more new people in your downline if you had to?"
I suppose I could Sam, but it's a bit slow at the moment, so I don't have to worry too much about that.
"You can't think like that!" said Sam. "You said you were committed to helping and training up new people to become Professional Internet Marketers."
Well I am Sam, what's all the fuss about?
"You really don't see it, do you? You are only half occupied with downline support, so why don't you get more new people to train and support in your downline right now? Today!"
Well, it's not as easy as just getting new people, they have to be interested in becoming new members. It's a bit like getting new subscribers for the e-zine. It takes a lot of advertising just to keep the subscriber list growing each week.
"I can't believe you could be such a silly Galah! (an Australian member of the parrot family known for its silly antics). Look! There are thousands and thousands of Internet marketers constantly looking for better ways to become profitable marketing on the Net.
"Why don't you learn from my old mate down in the creek? Old Platty the Platypus puddles up all the mud at the edges of the creek. This sends a cloud of advertising, if you like to call it that, and attracts the Barramundi, who support him by joining him to feed for FREE."
Oh for goodness sake Sam, you're just being ridiculous; how can that possibly relate to Internet marketing?
"OK" sighed Sam, "let me try to explain it in your convoluted terms. You have two things, a 100% opt-in e-zine and a great program, don't you?"
Yes, Sam, I have, so what?
"If you run a simple little contest in your e-zine something like this: Let's say you give away a FREE Sponsor ad to a winner, who subscribes to the special marketing newsletter that your program publishes, and you run this contest in your own e-zine. Now what would happen?"
Without waiting for an answer, Sam continued:
"You would find more subscribers would actually read your e-zine looking for the various contests, so they can advertise for FREE. Also, they would all get benefits from the knowledge they get for FREE in the program's newsletter.
Also, when more people realize how valuable that new knowledge is, you will find that more and more will join with you just to get your support and training. Surely that makes sense to you now, hey! You don't think that I don't make use of the FREE ad contests, do you?"
Okay, Sam, I'll give it a go. I just wish you'd pointed me in this direction months ago, instead of leaving it till now. Come on, mate, you'd better take me home; it's almost time for lunch. What words of wisdom are you going to come up with tomorrow, Sam?
"None if we don't soon get home for lunch!"
=============================================================================
Gordon is an Internet marketeer based in Australia.
He specializes in helping fellow marketers earn an income from a position of integrity.
http://www.opportunitiesforu.com
mailto:gbrownlie@opportunitiesforu.com
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Painfree Gardening
A week ago I was out playing in the garden and hit my knuckle on something that bruised and doubled the size of my knuckle. I could only bend my finger maybe a quarter of the way, and the bruise was so purple it was almost black.
I also had been lifting five-gallon buckets out of the back of my truck that were filled with plants and water, which made me very aware of muscles in the middle of my back that I didn't even know I had, and my lower back (my weakest link) was a given that it was going to be hurting.
This was what happened. Greg put two drops [of Pain Away] on my knuckle; within one minute I had NO pain and I could make a fist, the swelling was completely gone within twenty minutes, and the bruising was gone the next morning.
And my back? Well, Greg again applied about 8-10 drops on my back, and instantly I was able to stand upright. Honestly, I went to bed that night with an attitude that this is a great Band-Aid, but I am going to be hurting in the morning. You guessed it ... NO back pain!
That was a week ago today, and I just finished shoveling two units of compost into my garden area. Folks, what you don't know is that last summer I could not walk without the help of a walker for over two weeks. I love the freedom to play in the garden again. Thank you!
—Michelle Decker, Boring OR
If you would like to see what has worked miracles in Michelle's life, go to:
http://goodbody.healingamerica.com
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The inefficients are the most costly members of society.
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A BIBLE RIDDLE
What was President Abraham Lincoln's creed??
ANSWER: Micah 6:8 "He hath showed thee, O man, what is good; and what doth the LORD require of thee, but to do justly, and to love mercy, and to walk humbly with thy God?"
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Not to decide is to decide.
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TODAY'S CHUCKLE
APOCALYPSO NOW!
submitted by David Angier
Saddam Hussein was sitting in his office wondering whom to invade next when his telephone rang.
"Hallo! Mr. Hussein," a heavily accented voice said. "This is Paddy up in County Cavan, Ireland. I am ringing to inform you that we are officially declaring war on you!"
"Well, Paddy," Saddam replied, "this is indeed important news! Tell me, how big is your army?"
"At this moment in time," said Paddy after a moment's calculation, "there is myself, my cousin Sean, my next door neighbor Gerry, and the entire dominoes team from the pub -- that makes eight!"
Saddam sighed. "I must tell you Paddy that I have a million men in my army waiting to move on my command."
"Begorrah!" said Paddy, "I'll have to ring you back!"
Sure enough, the next day Paddy rang back. "Right Mr. Hussein, the war is still on! We have managed to acquire some equipment!"
"And what equipment would that be, Paddy?" Saddam asked.
"Well, we have two combine harvesters, a bulldozer and Murphy's tractor from the farm."
Once more Saddam sighed. "I must tell you, Paddy, that I have sixteen thousand tanks, fourteen thousand armored personnel carriers, and my army has increased to two million men since we last spoke."
"Really?" said Paddy "I'll have to ring you back!"
Sure enough, Paddy called again the next day. "Right Mr. Hussein, I am sorry to tell you that we have had to call off the war."
"I'm sorry to hear that," said Saddam. "Why the sudden change of heart?"
"Well," said Paddy "We've had a look at the Geneva Convention, all had a chat, and there's no way we can feed two million prisoners."
Confidence:
The man who enters the bullring with mustard on his sword!
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Get rid of all your problems today!
Turn them over to God!
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INTERNET HINTS & TIPS
"How to display your website logo on the
address bar and in the favorites list"
Want to make your website stand out in crowded
favorites lists in browsers and address bars? How
about displaying your logo next to links to your site.
Here's how to do it:
http://www.resource-a-day.com/resources/favlogo.html
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He who takes up this life in full knowledge
of his partnership with God
will find splendor in everything he touches. —U. S. Andersen, "Three Magic Words"
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Whatever we leave to God, God does; and blesses us;
The work we choose should be our own, God lets alone. —Henry David Thoreau
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GUEST ARTICLE
Double Your Income With This Best Kept Business Secret
by Leigh Butler
What is the one element that your business can't survive without? Here's a clue. Without effective implementation of this one element, your business is sure to fail.
Is it a great business plan? Is it dynamite web copy that sells? Is it super products and services for your niche market? Or is it . . .?
And the million dollar answer is . . .
Drum roll please. Promotion! Your business cannot survive without promotion.
But, not just a little promoting here and there. I mean consistent promotion. You should spend at least 80% of your work time promoting your business.
I'm sure you are asking yourself what I mean by promoting your business. Advertising and marketing your product or service. Branding your business name. These are forms of promotion.
Now I'm sure you are asking yourself why you should spend 80% of your time promoting. Well, how do you expect customers to find your product or service if you don't promote?
Just because you have a great product or service and killer web copy doesn't mean customers are going to come running to your website to buy.
Oh! And did you realize that a customer sometimes has to see your promotion up to seven times before they buy? That's why it is important that you get your message out over and over again.
Remember this:
More Promoting = More Customers
More Customers = More Sales
More Sales = More Profit
Finding enough time to effectively promote a business can be difficult, especially for online business owners who have to balance business management with promoting.
Business management usually includes such tasks as:
- *Replying to customer emails
- *Answering telephone calls
- *Publishing ezines/newsletters
- *Reading emails, ezines, articles, and web copy
- *Website maintenance
- *Finding fresh content, new promotion methods, and new
places to promote
- *etc. ...
From this incomplete list you can see how business management can easily take up the majority of your time. But the bottom line is that you need to spend more time promoting and less managing.
If your business is not doing as well as you would like it to be doing, you probably need to spend more time promoting.
I know what you are thinking. How can I spend more time promoting and less time managing?
Simple. Learn this best kept business secret—Speed Reading.
Speed Reading is a technique widely used by the offline business community. Large companies pay thousands of dollars each year to have their employees trained in Speed Reading techniques.
Why would large companies invest so much money in Speed Reading training for their employees? Productivity of course.
You see, learning Speed Reading techniques allows you to double or triple your reading speed. That means you accomplish more in less time.
Business owners know that they and their employees will be more productive so they don't mind spending the money since ultimately the increased productivity will lead to greater profits.
For some reason the online community has failed to embrace this technique. But if any business owner ever needs to learn Speed Reading, the online business owner does.
With the constant flow of emails, ezines, and articles along with the web copy that online business owners must read each day just to keep up, Speed Reading is a necessary skill in order to be productive.
If mastered, Speed Reading techniques can essentially increase the productivity of the online business owner. Increased productivity simply means spending less time managing and more time promoting. The increase in time spent promoting leads to greater profits.
Have you been spending more time managing your business rather than promoting your business? If so, now is the time to make the change. Start spending 80% of your time promoting your business and watch your profits soar.
Speed Reading is a valuable business tool. Master it. Then use it to your advantage!
========================================================================
Author: Leigh Butler
Contact: LButler@educationaids.com
Website: http://www.educationaids.com
Autoresponder: bestkeptsecret@informationbyemail.com
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INSPIRATION
A fortune is usually the greatest of misfortunes.
It takes the muscles out of the limbs,
the brain out of the head,
and virtue out of the heart.
"If you advance confidently in the direction of your dreams
and endeavor to live the life that you have imagined ...
you will
meet with a success unexpected in common hours."
—Henry David Thoreau
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ETCETERA
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Contact publisher at:
elfbutter@erinet.com
To advertise, please send your 7-line,
65-character classified (including URL or email address) 20-lines for sponsor ads, up to 50 for SOLO ads—pay thru PayPal by check or credit card or send money order or cashier's check to PO Box 854, Franklin OH 45005. Email ads to: advertising@elfexpressionsezine.com
All classified ads are free for right now and are for subscribers only. The top sponsor ad is $10/issue. SOLO ads are $25/issue.
To subscribe, send email to: subscribe@elfexpressionsezine.com. To unsubscribe, send email to:unsubscribe@elfexpressionsezine.com To submit an article for publication or to make suggestions or comments, just email me at readermail@elfexpressionsezine.com
To use our editing/proofreading service, send a blank email to: editingservice@elfexpressionsezine.com
"DISCLAIMER: We disclaim any liability for the use of any contributed information contained herein. We also claim no responsibility for the legality or accuracy of advertisements or articles submitted and reprinted by permission. It is the contributor's and/or advertiser's responsibility to abide by all pertinent jurisdictional laws and regulations pertaining to that person's business."
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