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Why People Quit... by Tom Wood CEOs quit leading. Athletes quit working out. Sales people quit selling. People quit every day. In huge proportions. They quit their diet. They quit their jobs. Sometimes they even quit living ... And nearly 80% of people who start a home-based business quit within the first year! Whoa!!! With numbers like these, I've become somewhat obsessed with figuring out ... Why people quit? And I think I've figured it out! Well, actually, I didn't figure it out; a bunch of psychologists did. I just recently learned the answer. And it may not be the reason you think. The best part is, once you know the real reason people quit, you will be able to protect yourself from quitting on your own dreams. And you can help others from quitting on their dreams, too. You see, for a long time we've been doing a lot of things wrong in network marketing. And those "things" are why so many people have quit. Let me explain ... Have you ever heard of extrinsic motivation? Neither had I. That is, until I was reading a psychological study of success. It was eye-opening. Extrinsic motivation is when you are motivated by external things, like money, recognition and rewards. This is how we motivate in our home-based networking businesses. "How much are you earning?" "What's your level?" "Are you walking across stage?" "What pin are you wearing?" etc. ... Extrinsic motivation works. For a while. Okay, for about a minute. Why? Because people won't stick around long enough for you to create any lasting wealth if they have only extrinsic motivators. You see, if they don't get a big paycheck, they get frustrated and quit. And if all they got was a pretty pin, they think, "this pin isn't all it's cracked up to be," and they quit. Trust me—I see it all the time in my business. Enter Intrinsic Motivation. That's what keeps people going ... Intrinsic motivation is when you are motivated by inner things like purpose, passion, and mission. People who are motivated intrinsically do not quit very easily. They stick. Think about it. Religions may be the biggest "networks" in the world. And they don't pay you a dime (little or no extrinsic motivators). But the intrinsic motivation—the sense of purpose—is why so many people stay the course. Think about it ... Sales jobs have the biggest turnover. It's all extrinsic motivation. If you make the sale, you get the check and a pin. But that's it. Most sales managers don't care how you made the sale. They just reward you on your results. How about this for a distinction? Of all the top networkers I've met, 99.9% of them have massive intrinsic motivators. They have a deep intrinsic desire to share their product and company. They believe the product is worth the price and good for the customer. They feel like they are making a difference. They feel proud. They love what they are doing—and becoming—more than what they are getting. They love the process, not the results. Okay, okay, they love the results, too. But without loving the process, the results would be worthless to them. When they tell you that, if they won ten million dollars in the lottery, they'd keep doing what they are doing—they're not kidding. They're motivated intrinsically. Every hear of TGI Friday's? It's the number one restaurant chain in its class. Here's what the CEO did that made that company so successful. He found a way to motivate intrinsically. Here was the problem in his restaurants. Wait-staff in a new restaurant would work hard. They want to pay their rent; they have bills. They do whatever it takes. Smiles included. Then they get the money. Their extrinsic motivators are taken care of. The smiles stop. They start coming in late. They complain about the customers. They don't love what they do (no intrinsic motivation). And people stop coming to the restaurant. So the CEO of TGI Friday's figures he's got to find a way to reward people intrinsically. His wait-staff is mostly twenty-something. Remember those wanderlust years? He tells them if they are good with service, he'll set them up to work in any city they want. Can you say, "Road trip!"? They love it (intrinsically)! And you can tell on their faces when they serve you. Brilliant. So what are you doing to keep your people from quitting? Yes, you've got to have the extrinsic motivators—the goals—for your people. And make sure they love what they do. Hold fun events. Take road trips together. Do weekend workshops where you build a sense of team. Make calls together, again, so that it's fun! Remind yourself about the purpose in your products. Remind your team about it, too. Do it with passion. Lots of passion. The kind of passion that makes you feel good inside (intrinsically). Here's the motto: "Get 'em with the money. Keep 'em with the mission." Extrinsic motivators attract people to you. Intrinsic motivators make them stay with you. Now you know. Go make a boat load of money, make a difference in the world, and remember to love every minute of it!