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'elf Express Extra

Get Hold of Your Elf!

"Get hold of your 'elf!"


Your weekly collection of marketing tips, hints, and advice interspersed with humor, inspiration, and other goodies to spice things up a bit. Guidance, tutoring, advice, mentoring, coaching, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.



Publisher: Mary Wilkey
Volume 3 - Issue 46X - February 7, 2002
Regular issue published every Tuesday


This issue has been reconstructed as far as possible, as it was lost somehow.




In Remembrance of
September 11, 2001


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Up to a point a man's life is shaped by environment, heredity, and movements and changes in the world about him. Then there comes a time when it lies within his grasp to shape the clay of his life into the sort of thing he wishes to be. Only the weak blame parents, their race, their times, lack of good fortune, or the quirks of fate. Everyone has it within his power to say, This I am today, this I will be tomorrow.

—The Walking Drum (Bantam)



Contents:

Guest Article
Today’s Chuckle
Internet Tips & Hints
Guest Article
Inspiration
Etcetera


Guest Article


THE STICKY ISSUE OF E-ZINE SCHEDULES
by Alexandria K. Brown

While many new e-zine publishers are anxious about developing good content for their e-zines, many of them seem to have more trouble simply deciding on a schedule and sticking to it! It's smart to tame the schedule beast right from the start. Here are a few tips to help you.

1. Realistically consider how much time you want to spend on your e-zine. For your beginning stages, plan on at least five hours to develop each issue if you're developing your own content. This includes time for researching, writing, formatting, proofreading, and publishing. And this estimate is for an e-zine featuring only one article. If you're going to feature more than one article, plan on making more time, or publish articles by guest authors.

2. Start with a conservative schedule. When you're planning your e-zine, you'll probably be so excited and brimming with ideas that you want to publish as frequently as possible. Stop! Your enthusiasm is admirable, but start off monthly for now. You can always increase the frequency later, when you're sure you can handle it.

I excitedly began my "AKB MarCom Tips" as a weekly gig, then immediately dropped back to monthly once I caught myself moaning and groaning whenever I was scheduled to write it. Now that I have support staff, I've increased my schedule to biweekly (every two weeks). I publish my other e-zine "Tips from the E-zine Queen" on the alternate week. This keeps it comfortable and enjoyable for me!

Yep, that's right. You want to be on your prospects' minds, but not in their faces every day. We all get SO much e-mail as it is! Even if you write a phenomenal missive, it's best to leave your readers wanting a bit more.

I was recently on the list of a very good daily e-zine, but I just couldn't keep up with reading it every day. I felt extremely guilty watching the issues build up unread in my e-mail inbox, so I finally canceled my subscription. If you want your e-zine to be joyfully anticipated and well read, I recommend publishing no more than once or twice a week.

4. Pick the best day for your readers ... and you. Many sales experts say that people are most receptive to hearing from marketers on Tuesdays. So why not have your e-zine arrive in your readers' e-mail inboxes then? Other good days are Wednesdays and Thursdays, according to other sales pros. However, I ignore all this and publish on Fridays, simply because it's my favorite day. ; )

5. Once you've set your schedule, stick to it! Setting a schedule suggests to your readers that you're organized and can meet deadlines. No matter how busy you are, sending out your e-zine at random looks flaky and unprofessional.

Now, we're all human and take vacations, get sick, and get plain busy. So what do you do when you just CAN'T get that new issue out? Do a rerun. Choose a past issue from more than six months ago that you got great feedback on. Republish it with a little intro that says something like, "Hey folks, right now I'm sipping drinks on the beach in Bali, so by popular request, here's a rerun of one of our best articles. We'll be back next week with fresh, insightful content!" Of course, only say something like that if you are actually on vacation -- people do understand that you take time off.

Otherwise, never share that you're behind schedule or too busy to write your next issue - that would tell your readers that they come last on your list. If you must, stretch the truth a bit, and say you're at a conference, traveling, etc.

6. Try to have one or two issues completed in advance that can be sent out at a moment's notice. This is great for those times when an emergency strikes or you're too swamped to write a new issue. The next time you get a few ideas at once (and don't they seem to come in multiples?), get psyched up and whip out a few at once. You can always edit them later - just get the ideas out of your head and onto your screen. (E-zine Queen Secret Tip: Need a little extra inspiration? Try whipping up a fresh margarita - works for me, every time! Just be sure to do an extra proofread later on. ; ))

7. For a low-maintenance e-zine, tip well! Who says you need to write in-depth articles? Everyone's time is short, so readers LOVE quick tips. Tips are easy to put together when you're close to deadline, also meaning you'll be more likely to stay on schedule. So if you're tight on time, publish simple monthly or weekly tips instead of detailed articles.

©2001: Alexandria K. Brown

=========================================================================

This article is an excerpt from "Boost Business With Your Own E-zine," by Alexandria K. Brown, "The E-zine Queen." To learn more about this complete manual to e-zine publishing and to sign up for her FREE biweekly newsletter for e-zine publishers, visit http://www.ezine-queen.com now. Don't miss the next issue!




It is often argued that the people who will be affected by a major decision should be involved in it. Paul Kruger, president of the Transvaal in South Africa, once resolved a dispute between two brothers about a land inheritance they were to share. Kruger's decision: let one brother divide the land, and let the other brother have first choice.

—Quotable Business (Random House)



 

A Bible Riddle

During the 40 days after His resurrection, what did Jesus talk to His disciples about?

ANSWER — Jesus spoke of the things pertaining to the kingdom of God according to Acts 1:3 "To whom also he showed himself alive after his passion by many infallible proofs, being seen of them forty days, and speaking of the things pertaining to the kingdom of God:"





Happiness doesn't depend on outward conditions. It depends on inner conditions. It isn't what you have or who you are or where you are or what you are doing that makes you happy or unhappy. It is what you think about it.

—Dale Carnegie




Today's Chuckle


The Pope met with his Cardinals to discuss a proposal from Benjamin Netanyahu, the leader of Israel. "Your Holiness," said one of his Cardinals, "Mr. Netanyahu wants to challenge you to a game of golf to show the friendship and ecumenical spirit shared by the Jewish and Catholic faiths."

The Pope thought this was a good idea, but he had never held a golf club in his hand. "Don't we have a Cardinal to represent me?" he asked. "None play very well," a Cardinal replied. "But," he added, "there is a man named Jack Nicklaus, an American golfer, who is a devout Catholic. We can offer to make him a Cardinal, then ask him to play Mr. Netanyahu as your personal representative. In addition, to showing our spirit of cooperation, we'll also win the match."

Everyone agreed it was a good idea. The call was made. Of course, Nicklaus was honored and agreed to play. The day after the match, Nicklaus reported to the Vatican to inform the Pope of the result. "I have some good news and some bad news, your Holiness, " said the golfer. "Tell me the good news first, Cardinal Nicklaus," said the Pope.

"Well, your Holiness, I don't like to brag, but even though I've played some pretty terrific rounds of golf in my life, this was the best I have ever played, by far. I must've been inspired from above. My drives were long and true, my irons were accurate and purposeful, and my putting was perfect. With all due respect, my play was truly miraculous."

"There's bad news?" the Pope asked.

"Yes," Nicklaus sighed. "I lost to Rabbi Tiger Woods by three strokes."






Whoever you are, there is some younger person who thinks you are perfect. There is some work that will never be done if you don't do it. There is someone who would miss you if you were gone. There is a place that you alone can fill.

—Jacob M. Braude





A man gave this remarkable testimony concerning the Word. "Never compare this Book with other books. Comparisons are dangerous. Never think or never say that this book contains the Word of God. It is the Word of God. It is supernatural in origin, eternal in duration, inexpressible in value, infinite in scope, regenerative in power, infallible in authority, universal in interest, personal in application, inspired in totalilty. Read it through. Write it down. Pray it in Work it out. And then pass it on."

—Smith Wigglesworth in "Faith that Prevails"



Internet Hints & Tips


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The human will, that force unseen,
The offspring of a deathless soul,
Can hew a way to any goal,
Though walls of granite intervene.

You will be what you will to be,
Let failure find its false content
In that poor word environment,
But spirit scorns it and is free.

It masters time, it conquers space,
It cows that boastful trickster, chance,
And bids the tyrant circumstance
Uncrown and fill a servant's place.

—Unknown





Who Counts? "It is not the critic who counts, or how the strong man stumbled and fell, or whether the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes short again and again; who knows great enthusiasm, great devotion, and who spends himself in a worthy cause, and if he fails, at least fails while daring greatly so that he'll never be with those cold and timid souls who never know either victory or defeat."

—Teddy Roosevelt




Guest Article


FOCUS - THE WINNERS ADVANTAGE
by Peter Sinclair

A scientist marvelled at how a seemingly harmless magnifying glass could create such intense heat, when the suns rays passed through its glassy surface. He asked the magnifying glass, "How can you do what you do? You have this incredible ability of tapping into the rays of the sun. You then take those vast rays and bring them to a powerful point that burns holes in leaves and sheets of paper." The magnifying glass replied to the scientist by saying, "Well sir, I have learnt this one thing throughout the years. The hotter it gets, the more focussed I become."

That is what gives the winner in life their greatest advantage.

THE HOTTER IT GETS, THE MORE FOCUSSED THE WINNER BECOMES.

Winners have become tough because they have been through tough times. Winners become strong because they have replaced their weaknesses with newfound strengths. Winners appreciate what it takes to win, because they know what it is to have tasted the bitter taste of defeat and yet have risen once again. Winners have known what it is to be in the heat of battle, and yet they know that when all else seems beyond their grasp, the very worst thing that could ever happen to them would be for them to lose their focus.

However, for those who choose to lose . . .

DISTRACTION IS THE LOSERS COMPANION.

Losers allow themselves to be moved by circumstances. They are like a ship without an anchor and are tossed to and fro by whatever storm decides to head their way. They flit from here to there and back and forth with no plan in mind, no dream in their heart and no hope of ever seeing a change in their circumstances. They are locked into a state of never ending misery.

The winner, on the other hand, no matter what is happening around him or her at the time, has deep within their heart a dream, a goal or some purpose that is far bigger than what they are presently experiencing. It provides them with clarity. It gives them the courage to push through. It guides them, leads them, directs them in the decision making process. It brings a smile in the sadness and sunshine in the storm. It allows the winner to make sense of the tragedy or the disappointment and allows them to reset themselves so that if they ever stall or become bogged down, they can go again. It can be summed up in one word, and that word is FOCUS.

A bunch of prisoners decided that they were going to break out of jail, so that they could all spend Christmas with their families. So they devised a plan. The plan was this: to construct a tunnel that would take each and every one of them under the prison wall and out to freedom. All went well in the ensuing months. The tunnel was built and none of the prison officials detected a thing. It was finally Christmas Eve and the prisoners had decided that they would break out when all was dark and quiet that night.

Unfortunately, one of the men "lost it." He had waited for so many years to get out of prison, that when he knew that the time was drawing near, he suddenly snapped and decided that he couldn't wait any longer. Without warning, he pushed everybody aside and raced down and through to the end of the tunnel. Before anyone could stop him, and to everyone's horror, he had pushed up and through the opening on the other side of the wall.

Now there were two immediate problems. One, it was in the middle of the day in broad daylight and two, whoever had designed the tunnel had miscalculated somewhat. The escaped prisoner was not standing in the middle of an open field, but rather in the middle of a preschool with preschool children running all around him.

But unperturbed, his excitement overflowed to the point that he cried out in a loud voice, 'I'm free, I'm free, I'm free!'

Well, this prisoner was surely a sight for sore eyes. He had dirt all over his clothes, grass sticking out of his mouth and a clump of mud stuck to the top of his head. Once again he cried at the top of his voice, "I'm free, I'm free, I'm free!"

A little girl wandered over to where he was yelling and looked at him with a stern look that only a little girl can give. She promptly put her hands on her hips and looked straight at the man, who at that point had his mouth wide open. In a loud booming voice she responded to the prisoners cry, 'So what, I'm four!'

The moral of this little story? Whatever you do, don't lose focus.

IF YOU LOSE FOCUS YOU'LL BE BLINDED TO THE TRUTH.

And what is that truth? The truth is this: that no matter what you experience in life, if you maintain a fixed focus on your dream and on the pursuit of your goals and on your destiny, you will burn a hole in whatever stands in the way of you experiencing the success that you most richly deserve.

You were born to win. In order to achieve victory, understand that there may need to be a fight to achieve it.

Focussed people see the good when others see the bad. They see the opportunity when others see disaster. They buy when others sell and sell when others buy. They watch others being carried by the tide and then swim the other way. They are winners and leaders because they live not by circumstance but by their inward focus. This is what sets them apart from the masses and it is this that others admire and at times misunderstand the most.

Motivational Memo for the Week: A blind man with focus can see better than a man with perfect sight, but yet has no vision.

You can do it!

================================================================================

©2002, Peter Sinclair


Inspiration


NICE PERSON

Hello there, nice person!
Did anyone ever tell you
Just how special you are,
The light that you emit
Might even light a star?
Did anyone ever tell you
How important you make others feel?

Somebody out there is smiling
About love that is so real.
Did anyone ever tell you
Many times, when they were sad,
Your e-mail made them smile a bit—
In fact it made them glad,
For the time you spend sending things
And sharing whatever you find.

There are no words to thank you,
But somebody thinks you're fine,
Did anyone ever tell you
Just how much they love you?
Well, my dearest "online" friend
Today I am telling you.




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