What is it that makes one man go where others don't
dare tread? And that keeps him going even when the
odds seem so insurmountable? When others around him
expect the worst, and obstacle upon obstacle, cause
him to wonder if perhaps, just perhaps, everybody
might be right and he may be crazy?
That, my friend, is what is called desire! Desire is
one of the strongest emotions, and one of the greatest
forces man has ever known. When harnessed properly, it
will give you everything you have ever wanted! Desire
is the fuel for success.
Just as a car or any other automobile needs fuel to
keep going, a man's desire is what drives him and will
ultimately determine if he will hold that prize at the
end of the race. The thing that determines why one
person does and the another doesn't is not physical
ability or the lack thereof, but desire and or the
absence thereof.
It is said that where there is a will there is a way, but
what isn't said is that the will doesn't exist by
itself and of itself. It is fuelled by desire. If you
have lost your desire for whatever it is you want, you
have lost the race.
Desire doesn't reason or justify—all it wants is
satisfaction. It is not concerned with how you bring
it about.
Desire, like most things, is not something you are
born with. It is a force and power which can be
produced through the senses such as sight, hearing, and
smell. Let me give you an example.
When you see a beautiful woman or man, it does
something to you. It triggers a power or force that
will either die a natural death or become a
raging fire.
What it becomes depends on what you do with it from that point
onwards. Now, I used the example of being attracted to
either a man or woman, but desire is not limited to
that. You can desire a big house, a car, or to
travel the world. However, nothing will mean much,
until you crystallize your desire into something
tangible—something you can see, hear, smell, or touch.
So, to produce desire for whatever you want, you
have to introduce the object of your desire to your
senses. The more you see something, the stronger your
desire for that thing will become.
Let's take the example of a beautiful woman or man
again. If s/he has made enough of an impression
on you, you would want to see that person again,
right? But if you leave it to chance, you may or may
not see him/her again. If you don't, the
feelings will likely die a natural death.
But let's say you see that person again and again;
what do you think will happen? That's right! The
feelings you have will become stronger.
So what you need to do is to introduce the object of
your desire to your senses, not once or twice, but
again and again and again.
If you can, physically touch and smell and experience
the object of your desire. If you desire wealth, go to
places that are symbols of wealth and experience the
feelings of wealth.
These can be places like expensive restaurants or five-
star hotels. If you can afford it, book a room or a
suite, even if it's just for one night.
If you don't have a lot of cash, just go there and
book a table. Order a cup of coffee or something else
which isn't too expensive. I'm sure you get the
picture. Do this over and over, and you'll find that
your desire gets stronger and stronger.
You can apply this to anything, and you will find that
your desire burns stronger than ever.
If you know someone who is wealthy, approach the
person and offer to assist with anything, free of
charge. Most people will appreciate this gesture. Some
might even take you along to places they go and may
even introduce you to their circle of friends.
Alternatively, go to a dealership that sells expensive
cars, and just sit in one of the cars in the showroom.
Experience the feeling of wealth. Touch the expensive
leather and wood; smell it. You can do this as often
as you like. The more you do it, the higher your desire level
will be. Do all this in addition to your other efforts
to accomplish your goal.
If you cannot physically go to the places I've
mentioned, you can get these places and objects to
come to you. Looking at pictures is another good way
to increase your desire, and it doesn't cost you
anything, other than a little effort.
You see, your subconscious mind doesn't know the
difference between a real and an imagined experience. It
will accept whatever is imprinted upon it and will
start attracting that condition in terms of the people
and circumstances that you need to satisfy your desire!
There are thousands of magazines that have pictures
of the object you desire. This what I have done and
what you can do, too.
Cut out some pictures that vividly depict the thing
you want, and paste it all over your room or office.
Position some of the pictures in such a way that they are
the first things you see when you wake up or come into
that room, and the last things you see when you leave
or fall asleep.
A final thought: Desire alone will not
accomplish your goals for you; it is just the
fuel. Imagine a car with fuel but no engine. Or a car
that has fuel and an engine but no wheels. It won't go
anywhere. The same goes for someone who has only desire.
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