Recently there has been a lot of
discussion about people who earn
over $10,000 a month just from
Adsense. Furthermore, there are
rumors of a few individuals who earn
over $1 million a year just from
using the power of Google
advertisements.
So what is Google Adsense, and how
can you use this program to earn a
six-figure income?
About two years ago, Google created
this program to help websites to
monetize their web traffic.
Here's how it works:
Webmasters obtain a special code
from Google, which then displays
targeted ads on their website.
Whenever a visitor clicks on one of
these ads, the webmaster earns a
commission. Unlike other online
businesses, there is no selling
involved. All you need to do is get
people to click on the ads.
Although this is an excellent way to
generate an income, many websites
are not effectively maximizing their
Adsense potential. As a result,
they are leaving a lot of cash on
the table.
The question is: how can you increase
your Adsense revenue without
increasing the number of web
visitors?
The key to earning an income with
Google Adsense is to have your ads
match the rest of the site, making
them look like part of your content.
Your focus is to avoid having the
Adsense blocks look like blatant
advertisements.
The following are six ways that you
can do this and increase your
revenue at the same time:
1 — Find the right place. Most
website visitors read content that
is in the middle of a web page. As a
result, the best place to put your
Adsense block is in the top part of
the page, at the beginning of your
web content. You want to weave the
Google Ads into your web content to
give the appearance that they are
extra links which expand on the
information of the page.
2 — Use the Large Rectangle. With
Google Adsense, you have the option
of picking different ad formats.
Most of the time people opt to use
the Leaderboard (728x90) or Wide
Skyscraper (160x600) style ads.
Unfortunately, this is the wrong
choice, because both look like
blatant advertisements. Instead,
smart webmasters have found that
using the Large Rectangle (336x280)
yields the best number of click-
thrus.
3 — Ditch the border. Many people
experience a sharp increase in
Adsense revenue when they change
their border. What they change is
very simple. They get rid of the
border on their Adsense blocks.
This is another way to make the
advertisements look like useful web
content.
4 — Adapt the font. Whenever you
write content, it should be the same
font size and style as your Google
Adsense block. This will help make
it appear that the advertisements
are a natural part of your website.
5 — Match the colors. In addition
to changing the fonts, you also
should match the colors of your
website. For instance, if your
content is written in black, and
your hyperlinks are blue, then the
Adsense blocks should also be the
same color. Again, this helps the
advertisements appear to be normal
web content.
6 — Don't have too many
distractions. On a web page, it is
important to give web visitors a
limited number of options. By
having too many links and graphics,
web visitors might go to a
section that doesn't help increase
your profits. While it is important
to inform and entertain your web
visitors, it is also vital that you
monetize your site. So if the main
focus of your site is to earn an
income through Google Adsense, then
get rid of all non-essential links
and graphics.
By taking the time to implement
these six simple steps, you'll see a
dramatic increase in the click-thru
ratio of your ads. If added to all
of the content of your site, your
Adsense income will skyrocket!
©2006, Scott J. Patterson
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Scott J. Patterson earns over $12,000 a month, mostly through Google Adsense. To read about this and other residence businesses you can try, download his free ebook, The Secret Guide to (Residence) Businesses: http://tinyurl.com/5amze3
