Your book expresses your wondrous information, your
creativity, your genius. It's your dream come true. Or is it? You
have already tried a few venues—maybe an expo, book
signings, press releases, book reviews, distributors, wholesalers,
speaking and book tours.
Now, there is a new way to market those unsold books. Use the
Internet. And you don't even have to have your own Web site or
spend money.
Get ready to create a continuous, passive income. Be ready for
those checks and credit card charges coming your way often!
What Kind of Books Can I Market?
Depending on your passion, your willingness to learn a new way,
and putting energy into your campaign, you can market any kind
of book: how-to, non-fiction, fiction, short special reports,
booklets, training manuals, workbooks, poetry, short stories,
articles.
Sell your Print Books and Create New eBooks.
If you already have a print book, you can still sell it Online.
One way to draw attention to it is to write a short eBook on the
same subject. This won't take long.
Make this eBook around 10-25 pages. You can take the
information right from your print book. Just copy and paste
information on one topic, perhaps one chapter. Reduce the
number of stories to keep it short. Then add a new introduction
and conclusion. People on the Net want straight-to-the point
information.
Put your eBook into Word and Portable Document Format.Use
your Word file to update and edit and use your PDF file to send
your book by email or from your Web site.
Who Will Buy?
You can sell your short eBook for 6.95-$19.95, depending on
how much your audience wants it and how well you write your
sales copy. You can also give this book away to stimulate your
audience to want the whole story--the print book.
Online audiences read all kinds of books. Many will want the
shorter electronic version and be perfectly willing to print it.
Others only want a book they can hold and enjoy on their
nightstand a long time.They will buy the print version.
To publicize your books, start writing short articles, anywhere
from 300-1200 words on your book's topics. When you submit
to online publishers, Web masters and ezine owners, each
article will be seen by thousands, even hundreds of thousands of
online readers. They are hungry for information. That's why they
go to the Web. After a few months, your articles will be listed on maybe a thousand other Web sites with a link back to where you sell your book. This number grows as your submissions. Your bookcoach is now listed on over 123,000.
At the bottom of the ezine, add a signature file that gives your
title, tag line, book title, free offer, phone numbers, and email and Web addresses.
While your title may impress some, your tag line is far more
important. What major benefit do you bring potential buyers?
For example, "Helps professionals make money on their books
through the Internet." Offer a free report or a free ezine to seal
the deal. You please your audience by giving free information, which may lead them to check out your book sales copy—even buy your book.
When they visit your site, they may subscribe to your ezine or order a free special report. Here, you collect their email and can use it later for more announcements. This is permission marketing.
Divide and conquer. Use your one book as a springboard for
many others and catapult your sales. Knowing that at least 10% of book sales come from the Internet, check it out.
©2005, Judy Cullins
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Judy Cullins, 20-year Book and Internet Marketing Coach, works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks, including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her two monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q&A at http://www.bookcoaching.com and over 200 free articles.
Judy@bookcoaching.com
— Phone: 619/466-0622 — Orders: 866/200-9743
