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'elf Expressions Ezine

Get Hold of Your Elf!

"Get hold of your 'elf!"


Your weekly collection of positive tips, hints, and advice offered with humor, inspiration, and other goodies for anyone who is inclined to read. Guidance, mentoring, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.

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Publisher: Mary Wilkey
Volume 8 — Issue 29 — July 29, 2008
Published every Tuesday


Hi, everyone . . . I'm so excited! My lovely daughter is coming from Indy today to spend some time overnight and all day tomorrow. We plan to visit our old neighborhood where she grew up for the first ten years of her life and see how it has changed. We're planning to take my 87-year-old mother with us to visit her old neighborhood as well, so it should be a wonderful day of reminiscing and visiting . . . something we don't get a chance to do that often.

Meanwhile, hope all of you enjoy today's issue. :-)


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In Remembrance of
September 11, 2001

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Smile!

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Signature


 

If my people, which are called by my name, shall humble themselves, and pray, and seek my face, and turn from their wicked ways, then will I hear from heaven, and will forgive their sin, and will heal their land.

—2 Chronicles 7:14



Contents:

Top Sponsor
Weekly Contest
Subscriber in the Spotlight
A Healthier You
Feature Article
Test Your Bible Knowledge
Today's Chuckle
Today's English Lesson
Internet Tips & Hints
Political
Guest Article
Inspiration
Etcetera


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Contest


Results of last issue's contest, when the question was — Who has the longest tongue in the world? The answer — Stephen Taylor (U.K.) has a tongue that measures 9.5 cm (3.74 in) from the tip to the center of his closed top lip. It was measured on the set of "Lo Show dei Record" in Milan, Italy on January 5, 2006. See George Calahan's offer above.

For our subscribers only: Be first to submit the correct answer to the following question and receive the next available top sponsor slot gratis. So answer this:

What is currently the tallest habitable structure in the world?

Send to contest@elfexpressionsezine.com and be sure to include your promo copy with your entry, so that I do not have to contact you separately to get it. Several people have missed out having their copy published, because they did not respond before my deadline.





People are always blaming their circumstances for what they are. I don't believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can't find them, make them.

—George Bernard Shaw
in Mrs. Warren's Profession, 1893



A Healthier You


You're probably wondering when we're going to run out of things to add/subtract to/from your lifestyle in this series. Me, too! But I keep on finding good things for you, so this will continue as long as I keep finding them! :-)

Today we'll be adding apples! Yes, good old-fashioned apples. One a day really does keep the doctor away. They are good for many things, because they contain a lot of fiber and nutrients and malic acid and pectin.

They also can reduce your appetite and normalize your blood sugar. But the apples have to be organic, not some genetically modified thing that has been sitting in a warehouse for God-knows-how-long, and then when you cut into it you find it's all brown inside. Who needs that?

True story: We had a tenant a few years back who had excruciating pain in his elbows from arthritis. We told him to make a morning cocktail of two tablespoons of honey and two tablespoons of apple cider vinegar, which he did. After a few weeks of ingesting this every day, he was amazed that his elbows no longer hurt. But he found it a bother to mix it, so he went to eating apples instead . . . and kept his elbows pain free!





Some [people] succeed by what they know; some by what they do; and a few by what they are.

—Elbert Hubbard



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Feature Article


Doing It Right

Men can do it . . .
Women can do it . . .
Men & women can do
     it together . . .
Singles can do it . . .
Marrieds can do it . . .
Retirees can do it . . .
Teenagers can do it . . .

. . . partner up, that is!

Why would you want to team up with someone else, when you can call your own shots and have autonomy all the time, especially online?

The power of two, for one thing. It's based on Biblical principles, starting with the concept of marriage—Adam and Eve.

Two heads are better than one . . . there's power in numbers . . . old adages, but true.

Like marriage, it is most important to choose your teammate(s) wisely. Depending on what your objective is, it may be more advantageous for you to team up with a member of another "category" or two. For instance, if you are a middle-aged man or woman, you might consider teaming up with a teenager if you are planning to be involved with computers, etc.

Conversely, if you are a young single person, you might consider joining forces with a retired person or two, especially if you are planning to offer products or services involving gardening, for example.

So do your choosing according to expertise, not according to whether or not you are a social "fit" with a person. Your friend or acquaintance might be the most honorable, likeable person you know, or you might "owe" him a favor. But if he doesn't know beans about your chosen business, you might as well team up with a monkey.

This might all sound like some pretty elementary stuff, but you'd be surprised to learn that people commonly choose business partners the way they choose mates . . . they base their choices solely on "like" and camaraderie, not on whether the potential teammate has any appropriate expertise at all.

We've all heard that business partners should be chosen as carefully as a mate. And that's fine . . . if you really would choose carefully. However, with the divorce rate in the United States hovering around fifty percent, it is pretty obvious that many don't!

The bottom line key here is not to let your emotions get involved. Of course, you have to have some rapport with your intended business partner(s), but be sure to let your head rule your heart.

=========================================================

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Test Your Bible Knowledge

Fill in the blank, "Thou believest that there is one God; thou doest well: __________ also believe, and tremble."

1 — the Jews
2 — the Gentiles
3 — the angels
4 — the devils

Scroll down for the answer.





"Don't marry the person you think you can live with; marry only the one you think you can't live without."

—James C. Dobson



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"The more original a discovery,
the more obvious it seems afterwards."

—Arthur Koestler



Today's Chuckle


Are People Really This Dumb?

You are not going to believe this . . . well, maybe you will. These are the brains running this country . . . past and present.

A D.C. airport ticket agent offers some examples of why our country is in trouble!

1 — I had a New Hampshire Congresswoman ask for an aisle seat so that her hair wouldn't get messed up by being near the window. (on an airplane!)

2 — I got a call from a candidate's staffer, who wanted to go to Capetown. I started to explain the length of the flight and the passport information; then she interrupted me with, "I'm not trying to make you look stupid, but Capetown is in Massachusetts."

Without trying to make her look stupid, I calmly explained, "Cape Cod is in Massachusetts—Capetown is in Africa."

Her response—click.

3 — A senior Vermont Congressman called, furious about a Florida package we did. I asked what was wrong with the vacation in Orlando. He said he was expecting an ocean-view room. I tried to explain that's not possible, since Orlando is in the middle of the state.

He replied, "Don't lie to me. I looked on the map, and Florida is a very thin state!" (O.M.G.)

4 — I got a call from a lawmaker's wife who asked, "Is it possible to see England from Canada?" I said, "No." She said, "'But they look so close on the map." (O.M.G. again!)

5 — An aide for a cabinet member once called and asked if he could rent a car in Dallas. When I pulled up the reservation, I noticed he had only a 1-hour layover in Dallas. When I asked him why he wanted to rent a car, he said, "I heard Dallas was a big airport, and we will need a car to drive between gates to save time." (Aghhhh)

6 — An Illinois Congresswoman called last week. She needed to know how it was possible that her flight from Detroit left at 8:30 a.m. and got to Chicago at 8:33 a.m. I explained that Michigan was an hour ahead of Illinois, but she couldn't understand the concept of time zones. Finally, I told her the plane went fast, and she bought that.

7 — A New York lawmaker called and asked, "Do airlines put your physical description on your bag so they know whose luggage belongs to whom?" I said, "No, why do you ask?" She replied, "Well, when I checked in with the airline, they put a tag on my luggage that said (F.A.T.), and I'm overweight. I think that's very rude!"

After putting her on hold for a minute, while I looked into it (I was laughing.), I came back and explained the city code for Fresno, California is (F.A.T. — Fresno Air Terminal), and the airline was just putting a destination tag on her luggage.

8 — A Senator's aide called to inquire about a trip package to Hawaii. After going over all the cost info, she asked, "Would it be cheaper to fly to California, and then take the train to Hawaii?"

9 — I just got off the phone with a freshman Congressman who asked, "How do I know which plane to get on?" I asked him what exactly he meant, to which he replied, "I was told my flight number is 823, but none of these planes have numbers on them."

10 — A lady Senator called and said, "I need to fly to Pepsi-Cola, Florida. Do I have to get on one of those little computer planes?"

I asked if she meant fly to Pensacola, Florida on a commuter plane. She said, "Yeah, whatever, smarty!"

11 — A senior Senator called and had a question about the documents he needed in order to fly to China. After a lengthy discussion about passports, I reminded him that he needed a visa. "Oh, no I don't. I've been to China many times and never had to have one of those."

I double checked and sure enough, his stay required a visa. When I told him this he said, "Look, I've been to China four times, and every time they have accepted my American Express!"

12 — A New Mexico Congresswoman called to make reservations, "I want to go from Chicago to Rhino, New York ." I was at a loss for words. Finally, I said, "Are you sure that's the name of the town?" "Yes, what flights do you have?" replied the lady. After some searching, I came back with,

"I'm sorry, ma'am, I've looked up every airport code in the country and can't find a rhino anywhere." The lady retorted, "Oh, don't be silly! Everyone knows where it is. Check your map!" So I scoured a map of the state of New York and finally offered, "You don't mean Buffalo, do you?" The reply? "Whatever! I knew it was a big animal."

Now you know why the Government is in the shape that it's in!

Yes, they walk among us, are in politics, and they continue to breed!





Adversity causes some people to break
and others to break records.

—William Ward



Today's English Lesson


Seeing the same elementary mistakes over and over again has prompted this publisher to write an English lesson each issue. Look for some of these lessons to be repeated, because the mistakes are!

On my soapbox again regarding the ridiculous insertion of apostrophes where none is needed: Don't know about you all, but this really irks my nerves . . . In fact, I'd like someone to tell me what the logic is behind sticking apostrophes in at random!

Take this sentence: "Mom's gloves are on her hands." Now, some non compos mentis types would insert an apostrophe either before the "s" in "gloves" or "hands" . . . maybe even both!

Or they will take a surname that ends in "s" . . . maybe "Daniels" and insert an apostrophe before the "s." My question is "Why?"

My guess is that this senseless compulsion to make these random insertions stems from being totally clueless as to when and why apostrophes are used.

For those of you who do not know, they are used to indicate possession or a contraction. And for those who don't know what a contraction is, it is used to "contract" two words into one, as in "don't" instead of "do not" or "it's" instead of "it is." It's all so very simple!

Of course, indicating possession also should be obvious. But this seems to be confusing as well, as there are different forms of usage employed to indicate possession in the English language, e.g., his, hers, mine, yours, theirs (none of which call for an apostrophe) and "Mom's gloves" or "that person's phone" or "Don's number." These you need to learn.

=========================================================

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A lot of beautiful people are stupid.
There's a tremendous number of idiots
who look so good. It's frightening.

—Dean Cain



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Internet Hints & Tips


Affordable S.E.O. Rankings
by Chris Taylor

[Publisher's comment: This is one of the best treatments of this subject that I've seen, although it does contain some proofreading errors.]

What route to take when deciding on an S.E.O. campaign and higher rankings? Outsource to an S.E.O. company or go D.I.Y. which can, in some cases be much more affordable and profitable long term.

Traffic is a must if any online business is to succeed. Your business can either pay for that traffic through advertising, ezines and other means . . . or you can decide to go the S.E.O. route and get all your traffic for free.

However, in doing so there is first an outlay in costs to get your website highly ranked on all the major search engines. The more ranking you would like to obtain, on multiple pages, using multiple keywords/phrases, the more costly it will be to your business.

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Political


A.B.C. News lies

Just in case you happened to see the A.B.C. News with interviews of 5 military folks in Iraq—3 planned to vote for Obama and 2 for Hillary; no mention of any McCain supporters. Well, here's the "Rest of the Story."

This is from Major General (ret.) Buckman, a close friend of ours.

My niece, Katelyn, stationed at Baluud, Iraq, was assigned with others of her unit, to escort/guard/watch out for Martha Raddatz of A.B.C. News as she covered John McCain's recent trip to Iraq. Katelyn and her captain stood directly behind Raddatz as she queried GIs walking past. They kept count of the GIs, and you should remember these numbers. She asked 60 GIs who they planned to vote for in November.

The results: 54 soldiers said McCain, 4 for Obama, and 2 for Hillary.

Katelyn called home and told her Mom and Dad to watch A.B.C. news the next night, because she was standing directly behind Raddatz, and maybe they'd see her on T.V. Mom and Dad of course, called and emailed all the kinfolk to watch the newscast and maybe see Katelyn.

Well, of course, we all watched, and what we saw wasn't a glimpse of Katelyn, but we got a hellava view of skewed news.

After a dissertation on McCain's trip and speech, A.B.C. showed 5 GIs being asked by Raddatz how they were going to vote in November.
3 for Obama and 2 for Clinton. No mention of the 54 for McCain.

Think about this: If you don't want to forward this for fear of offending someone, you're part of the problem! It's time for America to speak up! We're letting the U.S.A. slip thru our fingers . . . Wake Up!





If you expect perfection from other people, your whole life is a series of disappointments, grumbling, and complaints. If, on the contrary, you pitch your expectations low, taking folks as the inefficient creatures which they are, you are frequently surprised by having them perform better than you had hoped.

—Bruce Barton



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Guest Article



Website Imperatives and Solutions
by Richard Keir

When you take a look at the most visited sites on the internet, what hits you in the face? Change, growth, new content. In a sense, a search engine is the perfect web site. By it's very nature, it grows and changes continuously and moment by moment adds new content. But, most of us are never going to build a Yahoo or a Google. The competition at that level is horrific.

But the lesson is there to be read. You could build a great site with terrific content never seen before and do very well—for a while. But the imperatives that control our success or failure revolve around growth, change and new content. An obvious solution is to continually provide new content for your sites. Basically this means writing or constructing new pages, preferably with unique content.

There are, certainly, several easy ways to get content for your site. The first is to use other people's articles. Nearly all of us who do write and publish articles want people to pick them up and use them—with live links to our sites, naturally. Despite a lot of mindless babble about a duplicate content penalty, article syndication is alive and working as well as ever. Just don't scrape a site and replicate it.

Another source is R.S.S. Most feeds are meant to be syndicated (but not all, so you do need to check their Terms of Use), and they provide updated content. Other sources include content in the in the public domain.

Like all easy solutions, there are a couple of drawbacks. Other people's articles may not be focused as well as you'd like to your site content and goals. And they don't help your site's link popularity. Along with growth, change and content, incoming links are a critical success factor.

Using R.S.S. feeds or other search-based content can raise copyright issues, irritate some feed or site owners, and may be even more poorly focused to your site's content than articles. If you use RSS feeds, almost inevitably you'll see content on your site that is absolutely irrelevant.

Public domain materials are extremely useful as content sources—if you can find matches to your site content. Assuming that you can, then you will need to convert the material into pages or into a form useable on your web pages. This can be time-consuming, but it may be easier than writing your own content.

Ghost writers are yet another alternative. Here you trade time for money. But this can be a tricky process. Some are not really fluent in English and you may need to do some rewriting.

Also, you may need to double-check and make sure that the articles provided are actually original and not nearly identical to existing copyrighted material. Some ghost writers seem to work by finding a site with a related theme and then pretty much copy material from that site with minimal changes. Not a good idea for you to post that as your own.

Another source would be sites offering private label products. Many of those products can be mined for excellent targeted site content. Some products sold with Master resale rights also allow you to use the materials as site content. In this last case, you need to be certain exactly what you can and can't do under the specific rights package. Sometimes you can alter the materials, sometimes you can't.

Private label products with you having full rights, including the right to alter them and put your own name on them as author, can be one of the easiest ways to meet all of the imperatives. With rights to an informative, new, and interesting book on a niche topic, you can rework it a little, maybe add some nice graphics, generate a P.D.F., and sell it.

Or you could generate that P.D.F. and also generate pages for your site from the book. Give the P.D.F. away in exchange for signing up to your list. Extract tips and ideas from the book, and put together two or five or more articles based on the book. Publish and distribute the articles to generate links to your site, and help brand yourself as an expert.

From one private label product you can generate a lot of new real estate for your site, add a viral product that you can use to build your lists, and through articles generate incoming links and do some useful branding.

It really doesn't get any easier than that. It takes some time and effort, but nothing like the effort of writing five or ten articles from scratch, building 30, or 50, or 150 web pages, and writing your own viral book for list-building.

What about the other people who belong to the same private label site? Isn't everybody going to have duplicate content? In the real world, ninety percent of the people with access to a product will do nothing at all, or the absolute minimum. Very few will mine the product, produce articles, produce web pages, or produce a nicely modified P.D.F. And of those who do, each will follow their own unique path. The chance of near identical content is pretty low. The P.D.F.s produced may be more similar, but consider how many people make serious money with resale rights selling identical material.

There's a lot of room out there. Even within the most competitive niches, a thoughtful, patient marketer who pays attention to the imperatives and works smart, can make a living few would complain about. But there are also less competitive niches where the same marketer could become the dominant force. The materials are out there to get you going. Use them—and work smart.

None of this is rocket science. The first, and ultimate, imperative is take action. Too many will fail, because they never even really began. Start today.

©2005, Richard Keir

===========================================================

Richard writes, teaches, trains and consults on business and professional presentations and eCommerce related matters. For more information on eCommerce sites and eCommerce site building, http://tinyurl.com/6k2nbc and http://tinyurl.com/5jn7kw for more eCommerce articles.





Medicine makes people ill, mathematics makes
them sad, theology makes them sinful.

—Martin Luther (1483-1546)





Answer to Bible trivia:

4 — the devils is correct.
See James 2:19



Inspiration


You Could Have Heard a Pin Drop

When in England at a fairly large conference, Colin Powell was asked by the Archbishop of Canterbury if our plans for Iraq were just an example of empire building by George Bush.

He answered by saying, "Over the years, the United States has sent many of its fine young men and women into great peril to fight for freedom beyond our borders. The only amount of land we have ever asked for in return is enough to bury those that did not return."

You could have heard a pin drop.

Then there was a conference in France where a number of international engineers were taking part, including French and American. During a break one of the French engineers came back into the room saying, "Have you heard the latest dumb stunt Bush has done? He has sent an aircraft carrier to Indonesia to help the tsunami victims. What does he intended to do, bomb them?"

A Boeing engineer stood up and replied quietly: "Our carriers have three hospitals onboard that can treat several hundred people; they are nuclear powered and can supply emergency electrical power to shore facilities; they have three cafeterias with the capacity to feed 3,000 people three meals a day, they can produce several thousand gallons of fresh water from sea water each day, and they carry half a dozen helicopters for use in transporting victims and injured to and from their flight deck. We have eleven such ships; how many does France have?"

You could have heard a pin drop.

A U.S. Navy Admiral was attending a naval conference that included Admirals from the U.S., English, Canadian, Australian, and French Navies. At a cocktail reception, he found himself standing with a large group of Officers that included personnel from most of those countries.

Everyone was chatting away in English as they sipped their drinks but a French admiral suddenly complained that, "whereas Europeans learn many languages, Americans learn only English." He then asked, "Why is it that we always have to speak English in these conferences rather than speaking French?" Without hesitating, the American Admiral replied "Maybe it's because the Brits, Canadians, Aussies and Americans arranged it so you wouldn't have to speak German."

You could have heard a pin drop.

A group of Americans, retired teachers, recently went to France on a tour. Robert Whiting, an elderly gentleman of 83, arrived in Paris by plane. At French Customs, he took a few minutes to locate his passport in his carry on. "You have been to France before, monsieur?" the customs officer asked sarcastically. Mr. Whiting admitted that he had been to France previously. "Then you should know enough to have your passport ready."

The American said, "The last time I was here, I didn't have to show it." "Impossible. Americans always have to show your passports on arrival in France!" The American senior gave the Frenchman a long hard look. Then he quietly explained. "Well, when I came ashore at Omaha Beach on D-Day in '44 to help liberate this country, I couldn't find any Frenchmen to show it to."

You could have heard a pin drop.

And this fits right in with the above . . .

What is a Veteran?

A "Veteran," whether active duty, discharged, retired, or reserve, is someone who, at one point in his life, wrote a blank check made payable to "The United States of America," for an amount of "up to, and including, his life."

That is honor, and there are way too many people in this country today, who no longer understand that fact.




Etcetera

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